Led by the old and new city of Beichuan
February 21, Mianyang city government executive meeting approved in principle of Tourist Industry 2010-2020 development plan, Mianyang tourism industry to start a new 10-year journey. Next 10 years, will be built into a red resources Mianyang, multi-cultural, ecological and other features of the national tourism destination, the national tourist routes in Sichuan Shaanxi-Gansu tourism organizations and service centers. By 2020, the tourism industry accounts for 7% the proportion of gdp over.
Tour the new positioning of "one to one center"
"The new tourism plan lasted nearly two years." Mianyang City Tourism Bureau official, "5.12" earthquake in Mianyang tourism resources and the environment to bring about great changes. Mianyang quake created a new pattern of travel, Mianyang and Beichuan and other places in the world well-known, many other tourist sites to visit earthquake site points emerge.
"After planning a bid for the work, three research, three reviews, a few drafts, the final outcome of the formation of planning." January 2010, to Mianyang familiar, and featuring a new Beichuan County Planning Urban Planning and Design Institute of China won the bid Mianyang City, a new round of the overall plan for the tourism industry. 11 Planning Panel visited the Mianyang four times on tour more than 40 main scenic spots, extensive solicitation of opinions.
After extensive analysis, the group will lock Mianyang overall positioning as a national tourist destination, the national tourist routes in Sichuan Shaanxi-Gansu tourism organizations and service centers.
Construction of national tourist destination sites and will focus on earthquake relief, Qiang and Tibetan culture, history, culture, technology and entertainment, the theme of natural ecology, integration of resources, tourism development and urban construction of the national scenic area 5a as a breakthrough in regional tourism to reverse the Mianyang the weak position of the pattern; in the tourism organization and service center, and will rely on regional integrated transport hub in Mianyang advantage, improve the tourism infrastructure, as a regional tourism "integration" pattern of coordination, organizers and promoters. The added value of tourism in 2020 accounted for 7% share of gdp to 9%, tourist accommodation was reached more than 41 million passengers, the total tourism revenue reached 43.0 billion.
The three major selling points to create tourist destinations
Continuation of the earthquake disaster planning and reconstruction of high concern about the high attention to the transformation of tourism, and tourism resources around the selling point for integration, branding and tourism destination to create.
Planning Group experts have demonstrated that the "hometown of giant pandas, Qiang and Tibetan culture," the natural environment and cultural ecology of organic whole, "the wisdom of Mianyang, leisure and music are" technology resources and a high concentration of leisure environment, "the earthquake ruins the spirit of great love," the broad and the profound meaning of the full integration of the three major tourist attraction Mianyang.
As the "three selling point" realization, Mianyang transformation through tourism function to create the leading national scenic area, the formation of functional areas tourism and tourism development of the whole element, multi-level regional tourism cooperation, to create tourist destinations, etc., to Mianyang in the region to strengthen Tourism in the organization functions.
Construction area at the head of the old and new tourist area of Beichuan, Wanglang white eco-tourism area, hometown of Li Bai and cultural tourism, cultural and leisure tourism Zitong become a powerful driving engine of tourism development in Mianyang. Beichuan, one of the tourist areas of old and new, seven pilgrims pray Temple Mount, the hometown of Li Bai 5a-level scenic area will be conducted in accordance with national construction.
"New Old North River could become the world-class tourist destination." Involved in Mianyang, a travel industry expert who reviewed the overall plan, said Beichuan earthquake shock of unique and distinctive, old and new sites are attracting more and more contrast people go.
Currently, the seven mountain area close to the end of the Rebuilding, hometown of Li Bai's area is accelerating the upgrading works carried out Beichuan Earthquake Museum of the main project will be completed in May this year.
With a new starting point, Mianyang is accelerating the revival of tourism. Source: Sichuan Daily
