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Sichuan Tourism Strategy



The tour guide has become a million troops Premium instructors only 17 guides

Published: February 27, 2011

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"My tour guides holding the country to work in an extraordinary joy for the tourists and enjoy, is the country's recognition and appreciation of tour guides. I will remember this honor, passing the warm and considerate to each guests. "February 20, the National Tourist Guide Competition awards ceremony held in Beijing, won second prize in the China Travel Service Co., Ltd. Hubei guides Zhu Hongjun delivered his acceptance speech.

Jointly by the China National Tourism Administration Mission in the Central, the National Women's Federation organized the event to "talk about ethics than skills, event services," as the theme to "show the image of style guides, guide services, exchange of experience and motivation to enhance the quality of tour guides, tour guide services to improve quality "as the main content and objectives. In six months time, there were more than 7000 travel agencies and more than 2000 tourist attractions of the 6 thousand guides, instructors entered the competition, resulting in 100 elite athletes, in December 2010 the final was held in Xi'an, 5 produced the first prize, second prize of 10, third 20, individual awards 5.

The broken pieces was beautiful, won by tour guides and a mouth

China National Tourism Administration Shao Qiwei said that tourism is a strategic pillar industry of national economy, the tour guide is an important part of tourism services. In the past 5 years, the growth rate of Chinese tourists more than 60% per year, the Chinese tour guide, turned over 3 times the number of instructors. "60 million tourist guides, there are six or seven million is the foreign language tour guides, of which only 3% is a small language guides. So many guides, the premium is only 17 individual guides. CPC Central Committee, vice premier Wang Qishan convened the 20th forum on tour guide quipped: 'much less than the academicians.' "Last year, China received 55.66 million inbound tourists trips, photographed tourists of 57.38 million trips to Taiwan tourists has reached the team 1128000 people, the next step will be open to Taiwan IVS. Market demand and expansion in accelerated, but the tour guide training far behind the demand.

Tourism industry have a saying: the broken pieces was beautiful, won by tour guides and a mouth. "Career guide is a window. A lot of foreigners, outsiders to one of our spots to travel, life may go this time, the guides show how their cultural awareness, how culture, local history, culture, religion, human and natural and minority level of understanding of the customs area, through a mouth to convey to their visitors. let visitors know a scenic, deeply impressed by this place of profound beauty and cultural heritage, and then spread to the whole of China, the world go The role of tour guide is very large. "Shao said.

I learned to accommodate professional tour guides

The contest was held first time in ten years, and for tour guides and instructors of the national competition. Competition is not only the assessment of professional skills, literary talent and a more comprehensive ability Competition. Civil and military all-around winners all, versatile. Awards were presented three outstanding deeds of tour guides, which are involved in the earthquake disaster in Sichuan guide Qiu save high life to guide the youth and the cause of Hainan guide Lijing Na, enthusiasm for the World Expo in Shanghai will provide guide service guide had Wenjie.

"Let me guide this profession develop a hard, love life, love of learning, the courage to meet the challenges of good habits, it made me learn tolerance and learn to care for others." Award in this competition in the English one of Shanghai China Travel guides have Wenjie, the tour guide for 11 years on the job, the Shanghai World Expo, he was responsible for the reception or the lead in coordinating the delegation of nearly 170 links, more than 3200 people. When asked to repeat the same route every day, introducing the same spot, say the same thing will not be bored? Has Wenjie said: "Although each face the same landscape, but there is always accompanied by different guests, as long as the process of enthusiastic tour guide to every visitor will be infected, have a good interaction with tourists, not boring. "

Shao Qiwei: I hope more young people joined the ranks of tour guides

It is reported that China has 60 million professional tour guide, but in fact about 70 million people qualified tour guides, there are 300000 instructors. Guides, instructors have is a million troops. Comprehensively improve the overall quality of tour guides is a priority. Wang Qishan convened the 20th forum on tour made five measures: First, the general guide to strengthen the reserves of various types of knowledge, learning and improve their own quality, so that paid off; second is to use "directing the Classroom" , network, test the level of measures to enhance the professional skills of tour guides, emergency refuge, professional ethics and other training; Third, continue to guide management reform and institutional mechanisms to study and improve the guide salary, social security system; Fourth, explore the establishment of tourist guide associations, give full play to the role of industry self-regulatory organization, the formation of high professional demeanor; Five is to establish mechanisms for entry and exit guides, strengthening supervision, maintain a good tourist market order. It is reported that last year, "directing the Classroom", with more than 3 million benefit, there are 38 tourist guides were employed as college professors and lecturers in particular.

"We want to train a large number of advanced, with the level of tour guide, hope that more talented young people to join the ranks of tour guides." Shao said. Competition first prize winner of Wang Yuan's words represented the aspirations of first-line guides: "I did not receive this award honors a person is a tour guide for all the hard work and for work I always thought that guides not the best, only better . "Source: China Youth Daily

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