This year the Spring Festival period, a "Chinese New Year cultural village, "the reputation of the Sichuan Nanchong Langzhong spring launched a series of unique activities to attract a large number of tourists. Spring Festival Golden Week, Langzhong 263000 passengers were tourists, 143 million of tourism revenue, usher opener. Langzhong Committee Secretary Puzhi Long said: "The 'second five', we must seize the opportunity to further tap the resources to travel up the city, to build Langzhong 'China's most attractive cities in the international leisure and tourism'."
Benefiting enrich the development of tourism
Langzhong is located northeast of the ancient city of Sichuan, has a "national historical and cultural city", "China Excellent Tourism City", is a famous feng shui cultural tourism destination. In Lang, there are the famous Three Kingdoms period generals Zhang Fei Shu Huan Hou Han ancestral temple, with the country's largest and best preserved of the Qing Gong Yuan of Sichuan, there are known as "Lang Court, first floor," the Wah Kwong House, as well as the distinctive residential homes, and many other ancient monuments. Abundant tourism resources to attract a large number of international visitors. City, in addition to Zhangfei, Gongyuan, Hua F, and other attractions, the Inn features the ancient city of snacks, souvenirs and other shops clouds, most of the residents rely on resources to eat a "tourist food."
Cottage inn into the city, ten rooms set among gardens and hundreds of Tang style, Ming and Qing architecture, cottage style in one, simple elegance and quiet beauty. According to an inn manager, introduced in the regular season when the inn residence, visitors are often experienced half a month ahead of time to start booking rooms. Most stores operate in the city of Zhang Fei beef, Langzhong Baoning vinegar, cotton by other local specialties. According to statistics, the three special products Langzhong more than a third are bought by tourists, and the rest were wholesale to the field. Each of the tourist season and festival time, the ancient city there will always be staged many cultural and folk performances, these performances involve travel for local residents to increase their income.
In 2010, Langzhong tourism and related industries to create more than makes up one-third of the city's gdp. In Lang, tourism has become a pillar industry of enriching Huimin.
Tourism to promote industrial development around the
Since 2006, Langzhong committee, the municipal government clearly stated that "the construction in western China the most attractive tourist city," the goal, and always adhere to the tourism industry as the first industry to develop. Puzhi Long said: "It is because of the important tourism industry in Langzhong position and great potential, and we stick around Travel and industries, engage in planning around the tourism, travel around the city built around tourism with cadres." During this period, Langzhong of infrastructure, facilities, scenic construction, promotion and marketing, personnel training, multi-pronged approach to the tourism industry has been rapid development.
Langzhong in the "Eleventh Five-Year" period totaled 1.4 billion investment in transportation projects, construction of the total mileage of 3600 km, than the "fifth" period increased by 10 times, and implemented a 100 square kilometer urban general planning, building Link, 30 km from the city traffic, tourism, accessibility greatly enhanced. Langzhong accordance with the "demolition firm, carefully built" principle, the cumulative removal of the ancient city of uncoordinated construction of more than 20 million square meters, rehabilitation, expansion and new building of the transit, the ancient city walls, Zhangfei, Gongyuan, museum, Museum of feng shui, silk Cultural Exhibition Hall and other scenic spots, Temple Court has 4a successfully created for the state-level scenic spots. In addition to the above annual allocations of 20 million yuan of special funds to carry out all kinds of publicity inside and outside the promotion, promotional activities, Langzhong in Beijing, Shanghai and Shenzhen, the establishment of a "marketing agency center", and vigorously promote their tourism products and routes. Currently, planning and construction of Langzhong has three dining and entertainment focus area, the theme Cultural Plaza 5, 7 or more four-star hotel, two shopping centers and a large playground, with a total investment of more than 20 billion; simultaneously for manner of tourism management, operators, practitioners strengthen the relevant professional training, the development of the tourism industry, a large number of reserve personnel.
By this stage of development, Langzhong total annual income from tourism in 2005 rose to 500 million yuan in 2010 to 20.8 billion yuan, up 29.5% average annual growth rate of the city more than half of revenue comes from tourism and its related industry.
To create an international leisure and tourist city
Based on the current new situation facing the tourism industry and tourism in the past five years Langzhong developments, Langzhong committee, the municipal government of the city's tourism industry in the "second Five-Year" period of development put forward higher requirements: the Langzhong to build a " China's most attractive cities in the international leisure travel. "
"Langzhong tourism industry," second Five-Year "Plan" made it clear that "second Five-Year" period, the number of visitors to Langzhong, ticket sales and revenues from tourism and other major tourism indicators and strive to maintain an average annual growth rate of more than 30%, to the end of 2015 to achieve annual tourists reaches 500 million, ticket sales of 3000 million, revenues from tourism exceeded 40 billion yuan, more than double in 2010.
Zhao Aihua Langzhong Cultural Tourism Bureau, said: "Around this goal, we plan to in the 'second five' during the implementation of the project to promote a strong, quality driven, industry linkage, the four major brand marketing strategy." According to Zhao Aihua introduction, Langzhong will targeted to attract large projects and large enterprises, is expected in the "second five" created during the implementation of the ancient city of 5a, configuration River wetland, hotel construction, tourism in 18 key projects, with a total investment of 5.75 billion yuan; of each city , Temple Court, the Jialing River as the core, drive around the scenic areas (spots) Overall the upgrading; to travel as a leader in the development of rural tourism and tourism, while agriculture, boosting food, medicine, silk spinning industry bigger and stronger; increase investment , relying on the media and travel resources to further increase the brand marketing efforts to ensure the brand in China Langzhong the most attractive city in the world influence.
"Adhere to the industry positioning itself to unique resources, promote and establish the tourism industry support leading position, is the hope and the way out Langzhong." Puzhi Long said, "history and culture as a carrier to heavy build China's most attractive international leisure tourist city, is Langzhong speed up development, scientific development, sound and rapid development of the inevitable choice. 'second five' period, to establish the world livable city leisure development orientation, will promote the image of the city more beautiful Langzhong, function better, stronger core competence! "Source: China Tourism News
