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Sichuan Tourism Strategy



Started a comprehensive reform of the Chengdu tourism focus of tourism enterprises listing and financing to encourage

Published: February 24, 2011

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Late last year, Chengdu and Qinhuangdao, Zhoushan, Zhangjiajie, etc. by the National Tourism Administration, the National Development and Reform Commission identified as the first national comprehensive reform pilot cities tourism. Yesterday, the comprehensive reform pilot work in Chengdu tourism conference revealed the next five years, the Chengdu tourism industry's overall objectives and main content of the pilot reform. By 2015, the Chengdu tourism revenues and strive to over 150 billion yuan.

It is understood that the Chengdu tourism industry will take the lead in many aspects of reform and innovation, now have specific programs to be reported to the approval of the National Tourism Administration.

Keywords: market fully open to the public tourism resources

▶ Highlights

Relax market access conditions, allow the Government to develop gradually into the main development of the market, according to "unlimited entry" principle, the full opening up mass tourism resources.

On the basis of unified planning and orderly development of tourism resources, hot springs, waters, air space and other scarce resources to take the franchise approach to unified planning and development; in addition to state explicitly prohibit or restrict the operation of business, all kinds of economic entities can be directly investment, auction, leasing, contracting and other forms of mass tourism investment and development resources. Encourage qualified through joint exploration area, auction, lease and other means to sell the right to operate tourist attractions.

Key words: financing of key enterprises listing and financing to encourage

▶ Highlights

Innovative financing mechanisms for investment in tourism, in the listing, restructuring, private investment funds and other areas to explore and try.

Shares in accordance with the voluntary project single operator, tax possessions, profit and loss sharing, sharing and market-oriented principles, led by the leading enterprises in tourism, tourism-related functional areas area (city) County, a joint venture, set up tourism investment and financing platform for functional areas, funding the construction of functional areas to solve the bottleneck problem. A major tourism and encourage qualified enterprises listing and financing, issuance of corporate bonds, private equity funds to participate. Actively promote the chattel mortgage, the land use right mortgage and travel tickets and other forms of collateral pledged to broaden the financing channels for the construction of tourism projects.

Key words: Competitiveness support leading enterprises bigger and stronger

▶ Highlights

Shaping the Chengdu tourism major tourism brand and cultivate leading enterprises to enhance the competitiveness of the tourism market.

The world heritage tourism, "Chinese Panda World" tour and the Temple as the representative of the cultural tourism as the key, to create a core of other attractive tourist products and improve the Chengdu tourism visibility and influence. Support leading enterprises bigger and stronger, fostering 10 2015 tourism revenues of more than 10 billion main tourist enterprise group; with 2-3 years, 1-2 in the city's planning and construction of tourist products manufacturing industrial park, 1 - 2 tourism education and creative industry park, 1-2 ,8-level tourist resort 10 large tourist complexes.

Keywords: subsidies or subsidized new star toilet

▶ Highlights

Financial support to implement relevant policies and implementation of national tax policies. Including a new star tourist-class attractions, including the toilet, may also be subsidized.

It is reported that the Chengdu municipal government and introduce a "comprehensive reform on the Tourism views the implementation of pilot projects" in financial aid, tourism, employment, prices, and public service facilities such as the six has formulated more than 20 specific policy, city The level established fiscal year, more than 2 billion tourism industry funds.

To be a major tourism project on the city reported that construction costs to provide subsidies. Actively explore the agricultural land and collective construction land, barren hills and slopes, flood land, etc. for major tourism projects, to encourage appropriate use of forests development of eco-tourism. To be in the city "Best Tourism Alliance" Business of water subsidies, to achieve the same city the same price. Intends to enter the city pipe network and sewage treatment discharge standards of the tourism enterprises exempt from sewage discharge fee.

Key words: formation of two major travel company formed this year

It is reported that comprehensive reform in Chengdu tourism has also identified a pilot program this year, Chengdu tourism industry of the main objectives, namely to achieve domestic Number of Tourists to reach 80 million passengers, an increase of 20%; inbound tourists exceeded 100 million passengers, an increase 26%; tourism revenue 72.0 billion, an increase of 20%.

This year, and strive to complete the building of two platform company, functional area to Chengdu Culture Longmenshan Travel Group as the main investor, holding group and the six counties of Chengdu joint venture, the formation of Longmen Mountain Tourism Investment Corporation; functional areas to Chengdu Longquan Mountain Agriculture CIC is the main investor, the five county joint venture, the formation of the Longquan Mountain and investment company, focusing on tourism and its major industrial projects and infrastructure projects for investment guidance. Source: Huaxi Dushi Bao

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