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Sichuan Tourism Strategy



Our province, "Chinese New Year travel season" perfect ending

Published: February 23, 2011

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Field from start to finish is not cold to the power of multi-thematic activities

End the Lantern Festival, the Sichuan Tourism New Year travel season officially came to an end.

Statistical data, the Spring Festival Golden Week, the province received a total of 24300600 tourists trips, an increase of 25.4%; to achieve total revenue of 8.313 billion yuan, an increase of 35.8% - from New Year to the Lantern Festival activities continue throughout Sichuan, bright scene, the Chinese New Year Tourist season is not cold atmosphere from beginning to end games, travel to obtain "a good start."

Held from the fourth row of the "Year of China, Chengdu flavor" Lunar New Year travel theme series of activities to the ancient town of Pingle "Pingle Year of China" series of activities, to the Eleventh Huanglong Stream International Dragon and Lion Dance Culture Festival, Pi County agricultural village folk Chinese New Year, Chinese New Year cultural tourism packages Leshan, the hardest hit singing folk Thanksgiving travel ... ... travel to cultural events around the theme of tourism resources in tandem, so that more scenic spots and tourism enterprises to achieve win-win situation, also tourists New Year brings the full flavor.

Folk flavor for years about the theme of tourism attractions

This year, the Chengdu Culture Travel Group has launched the "Taste of China, Chengdu Year" activities, become a tourist theme of Chinese New Year activities in Sichuan biggest thing.

February 18 end of the "Taste of China, Chengdu in" activities, the integration of the ten most representative area of Chengdu, through the New Year before to after the Chinese New Year Lantern Festival travel season. "We will 'Chengdu years' activities as a starting point, to the nation, friends around the world to convey the human spirit of this beautiful city and the historical flavor." In the "Chengdu year" start the ceremony, Chengdu Travel Group Chairman Yin Wen BSP has said so. The width of the alley, ancient town of Pingle, Xiling Snow Mountain , Temple and other scenic spots to Xiling Snow Mountain Southland International Ice and Snow Festival, Chengdu International Panda Lantern Festival, the third Sands Sun Festival, a large temple in Chengdu, Chengdu Five poet Cultural Festival festival grounds first, all-round quality tourist attractions in Chengdu shows and folk culture.

Mount Emei , Leshan Giant Buddha Chinese New Year tourism activities also doing well. 1 month extension of the "cultural tourism activities Leshan Spring", with "cultural tour" as the theme of integration of the city's tourism resources. Tourism and Culture Square in Jiading district, high-tech "sound Mitsuhide" performance "Foguangpuzhao", "the world Emei" night entertainment programs and projects the new appearance, attracted customers like cloud, Jiading Square during the festive period more than 20 million tourists; in large "sound Mitsuhide" performance, only the visitor center welcome Square for more than 85000 people people; "the world Emei" Performing Arts Programmes field full house audience of 4200 people - the day visiting Jiading Square, night tours "sound Mitsuhide" has become Leshan tourism in new ways.

Leshan City Tourism Bureau Li Wenfei tasted the sweetness of innovation: "Cultural tourism is not only a popular tourist and pulling together Leshan tourism consumption, the main battlefield, but also enhance the overall quality of Leshan tourism." According to statistics, before the Golden Week and the fault of the Lantern Festival peak travel, a lot of tourists traveled to Chengdu Emei , Qianwei and other tourism.

Folk flavor for years about the theme of tourism attractions

As the network "microblogging" the rise of Chinese New Year travel season this year, the tourist attractions have also open weave "bib." "Through the network, the interaction between the area and visitors more directly to the province in particular, the effect of overseas marketing is also more significant." Wen says China Travel Service Group Leader.

Danian twenty-nine, an authentic American chamber of Chengdu Nan Jiang, and more than 20 foreign countries also live in Chengdu with friends, came to the width of the alley of a restaurant dinner. After another five days, the text Brigade Group was held here, "one world" group of dinner, so that strangers from around the world who had a bustling Chengdu New Year. "I want photos on the Internet, so my family and friends have seen." Admiring the money board with local characteristics, performance, Jiang Nan he is busy taking pictures, ready to upload to it, and attracted the envy of many fans.

Chinese New Year around the several major domestic micro-blogging site, and users can see the first time they are on the "Chengdu on" update information. According to statistics, 1 months, "Chengdu on" micro-blog has attracted 10 million users participate in online activities, the committee also sent to more than 2000 users in Chengdu are related to scenic spots, to become the network for the promotion of marketing of water testing. Source: Sichuan Daily

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