Total revenue exceeded 200 billion yuan, 220 billion yuan sprint! In the province "high improvement, accelerate the development of" the main theme, this year the tourism industry in our province will be at full speed, in accordance with an increase of 17% of the growth rate of advance at full speed!
Just the past 5 years, our province is very unusual tourism development 5 years, suffered major natural disasters, the severe impact of the Wenchuan earthquake, suffered severe stress the international financial crisis, the province's tourism industry to cope with various risks and challenges was markedly improved;
In the past 5 years, but also the rapid development of tourism economy in our province 5 years, the province's total tourism income of the average annual growth of 21.4%, 13.7% higher than the national level; the province's total tourism income of GDP in the region rose from 9.8% in 2005 increased to more than 10.8% in 2010 (before the earthquake had reached 11.6% in 2007), the province's tourism industry to grasp the rules and phase characteristics was significantly improved.
New starting point, the new height, new breakthroughs, new leap forward! In the February 19 meeting held in the province's Tourism Bureau, the Provincial Tourism Bureau, said Zhang Gu, look Sichuan tourism industry's historical position, the second round of this year is the first year of developing the western region, is the "second five "The first year is the development of the province's tourism industry, the second three-year upgrade program, and also the final year of post-disaster reconstruction - in the year," Sichuan Tourism show to the world 'in Sichuan from the still beautiful to more beautiful '. "
Point + axis + pieces:
"Travel Channel economy" pattern
"The next 5 years, the line co-ordination in the face of deepening of the gateway. To achieve the tourism industry cluster development is the focus of lines to deepen co-ordination." Tourism in the province Secretary for the meeting , the "tourism cluster" concept was highlighted introduced.
After nearly 5 years of development, the province to promote tourism co-ordinate elements of tourist routes optimizing the structure by building the product line to meet market demand, integration and optimization of resources allocation factors to enhance the "food, housing, transportation, travel, shopping, entertainment," Six large elements of traditional tourism, and create new economic growth points; to line elements of cluster development co-ordination to promote tourism around the resort towns, tourist attractions and travel channel and other configuration elements to form a cluster with a group of tourism industry to promote the province to build tourism from the Tourism Development economic growth "points" to build a tourism economic development, "axis" change. Bauer not only launched a music line, three lines, and fine lines of cultural tourism, but also playing a number of quality tourist attractions and optimizes a number of major tourist towns.
Zhang Gu pointed out that the current industry cluster development is a trend, only the cluster development, will have a scale in order to save operating costs and environmental costs. Tourism cluster development is the tourist attractions, travel channel, travel together elements of urban space for tourism, but also the layout of the space tourism industry, to guide the three key elements to promote tourism attractions together.
Cluster to speed up the development of the tourism industry, the province already has a solid transportation infrastructure. With the integrated transport hub in the western province to speed up the process of building, and the highway network leading to the gradual completion of the expressway linking neighboring provinces, "second Five-Year" period, the province will build ten tourist area, a "point, axis, film "organic integration" Travel Channel economy "development pattern.
Hit + Tibetan:
Lay emphasis on two travel cards
Will be held in April this year the "International Cultural Tourism Festival 2011", the province will launch a new tourist routes red relief. Currently, this route has been subject to domestic and foreign tourists and the industry's attention.
This year, the province will ensure the full completion of the 175 in the province's tourism recovery post-disaster reconstruction planning project, based on the "3 +1" Four breakthrough in the development of tourism in the area. This is closely linked to tourism, the province's key economic and social development center. "3" is the ethnic minority areas, old revolutionary base areas and poor areas, "1" is the earthquake. "3 +1" four districts has always been the province lags behind economic development, tourism, tourism development potential of the largest areas. Most important of which is affected tourism and Tibet tourism.
Promote disaster tourism, the starting point in the implementation of the "new five tourism action", to build large Longmen, and other new tourism economic zone; vigorously promote the Dujiangyan disaster reduction and prevention of international academic conference center and other construction products. Aba Autonomous Prefecture, the "We will pay more attention to establish the characteristics of the brand this year, pushing line products, provide quality of service." Aba Prefecture Tourism Bureau Wang Fuan firmly believe that this year will be able to hit big tourism market development.
The market has been well loved in our province of Tibet tourism. Butter tea, roasted barley, yak meat Shredded ... ... Chinese New Year Golden Week, the large village of Tibetan-out meal is only 80 yuan per capita consumption of meals, so that self-drive tourists to reach the ancient glaciers Huang Hui praised Beijing "very cost-effective." Because many tourists inside and outside the province, this year the Spring Festival of the ancient glacier area residents during the first practice catering Tashi income to more than 5000 yuan, almost working in the county of his 3-month income.
Tibetan farmers and herdsmen in promoting the tourism industry played a significant role in income, how to boost tourism in Tibet's economic and social development by leaps and bounds to become the meeting 's main focus. This reporter has learned, will increase this year, Provincial Tourism Ganzi and Aba area of publicity and promotion, industry training and guidance to build a level scenic spots and other support efforts. With "pastoral settlement plan", this year the province will build 10 high-quality tourist routes Tibetan standardization, construction of 100 exquisite Tibetan Tourism Village, the standardization of building 1000 fine music collectors, animal husbandry, house music.
+ Inter-city inter-provincial:
Further promote regional cooperation
The beginning of 2011, as a promotion for the first time in the western region mainly provincial-level cooperation, Sichuan Provincial Tourism Bureau and the Chongqing Municipal Bureau of Tourism launched the joint in Chongqing City, the "fun in Sichuan, Chongqing Haoshua - play Chongqing" as the theme of large-scale tourism promotional series of interactive activities.
As a starting point, this year the province will seize the music should open opportunities for high-speed roads, etc., relying on Sichuan and Chongqing, Sichuan and Shaanxi, Sichuan, Guizhou, Sichuan and Yunnan Expressway, and to create a World Heritage international quality tourist lines, the three international quality cultural tourism lines, and inter-provincial tourism itinerary products as the starting point to promote the Chengdu-Chongqing, Sichuan and Shaanxi and Gansu and other inter-provincial and inter-city cooperation between the substantive development of tourism, and brand share, customer base sharing, market share and the advantages of superposition. Cooperation will include area planning and development, management and standardize the tourism industry, regional tourism product design and development and other aspects.
With the next 5 years comprehensive transportation hub in the western province gradually built, the province will greatly enhance the accessibility travel, tourism and regional cooperation will be further promoted.
In addition to the deepening of regional cooperation, the province will further strengthen the tourism industry, a large investment, the strength of big business move, and start the Emei , Dujiangyan - Qingcheng Mountain , Hailuogou , Langzhong city, Xiling Snow Mountain - Huashuiwan, red box springs, etc. the creation of the national holiday tourism activities to ensure completion of tourism investment is 100 billion this year, and the contracted value of 100 billion investment to achieve the goal.
Focus: Sichuan Tourism What is more fun?
Precipitation after 30 years of development, China's tourism industry has embarked on the transformation efficiency of the road, entered a new period of great development of tourism, which also emerged in a number of new models and forms of tourism industry. Held on February 19 at the work of the provincial Tourism Bureau, the Provincial Tourism Bureau, said Zhang Gu, efforts to cultivate new form of tourism, more fun to Sichuan, the province will be the next direction of development of the tourism industry focus .
The current tourist demand more personalized, diversified, no longer satisfied with a simple tourist, but more and more tend to leisure, recreation and tourism products. Tour the new format of the training, the most fundamental thing is to grasp the diverse needs of tourists.
This year the Spring Festival period, Chia-Chou night Yoshimitsu great success, large-scale "sound Mitsuhide" show - "The Buddha Light Illuminating" in the Leshan Giant Buddha grand stage outside the museum. Daily 19:30 or so, Binjiang Road, River, Minjiang a bridge, Leshan Giant Buddha in the car park outside the museum are packed with people watching the sound of Mitsuhide. And the solemn sound of Buddhist music, colorful light beams, the looming water curtain, and light as a pen, to the mountain to make paper, Leshan Giant Buddha 's towering Mount Emei male show, the long-standing culture of the ancient Buddhist Jiazhou ... ... in just 10 clock time, a thousand times through the picture perfect presentation of the fine.
Increase the use of modern scientific and technological achievements, and improve the level of industry-wide application of information technology, strengthen the tourism industry on the modern equipment manufacturing, new energy, new materials, new technology and other advanced technology applications - Zhang Gu, commented, "Innovation launched Leshan Mitsuhide sound, bringing a new perspective to the impact of tourists, the tourism industry for the province to provide a 'scientific and technological innovation Format' model. "Zhang Gu also pointed out that integration is also innovative format industry, tourism and culture, agriculture, industry and other fusion by elements of the link, the extension of industrial areas, can automatically generate a new format, expand the tourism elements of system.
Zigong Lantern Festival is also leveraging the new form of tourism development characteristics. Zigong City Tourism Bureau, told reporters that Cao Ying, Zigong is launching "Chinese Lantern World" development, the project will serve as the "southern lights city" an important part of the project, set the focus on large-scale lantern show, play carnival, Lantern Lantern Square and the production of presentation as a whole, upon completion, will become the world's only large-scale lantern Cultural Park.
In general, foster new form of tourism, the key to people's needs through innovation figured out. Zhang Gu analysis, people look at the current demand for leisure travel, the most important is the health regimen, Sichuan is not the sea, the lack of sun, but can play in Sichuan health health advantages, such as health Taoism, Buddhism, health, traditional Chinese medicine and other health. "Twelve Five" period, the province will focus on the development of leisure travel products, cultivating hot spring resort, traditional Chinese medicine health, sports and leisure resort, lake resort, forest resort, snow resort, town seven major types of vacation travel and leisure products; the cultivation of the new format will focus on creating giant panda ecology, Forest Park, nature reserve, wetlands and other high-end eco-tourism eco-boutique, will also develop new special tourism products, focusing on urban night building products, cultural performance products, high-tech tourism products. Source: Sichuan Daily
