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The third generation of peasant music: the depth of experience as the leading

Published: February 21, 2011

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Tourism is the birthplace of the Chinese peasant music fraternity Pi County town agricultural village, but millions of peasant music in the country, the agricultural village, there are unique characteristics of how? February 15, Pixian agricultural village of the upgrading held a press conference, announced that it would use the building to the depth of 2 years experience as the leading third generation of peasant music, mining and the creation of "not copied" the heart of tourism resources, re-established Rural Tourism in the forefront.

It is understood that 80 of the last century due to agricultural village of seedlings planted flowers, flocked to watch the crowd, led a large number of farmers received, the resulting "peasant music" shape. As the "originator" to create a agricultural village, fusion of the three industries, interactive model of agricultural tourism by the national attention and have to follow, and in 2001, peaked in 2002.

Were for agricultural village party branch secretary of the forest, who recalls that the agricultural village of travel, to observe the crowd, regardless of holidays, an endless stream, "parking should be waiting in line." "However, as more and more people come to visit, is also springing up around the farm music generally emerge. After they start, starting point, from the size, grade completed beyond the sudden." In 2003, the village head start advantage no longer, the number of visitors there come down significantly.

"Agricultural village of selected upgrade, to be addressed." According to reports, thousands of yuan in 2003 the implementation of agricultural inputs Pixian village style transformation, start the farm music version 2.0, that is standardized, large-scale construction. This does bring real benefits for the agricultural village. Data show that in 2010 the village received a total of 1.08 million tourist trips, an increase of 38%.

Only agricultural village in rural tourism is no longer in the unmatched position of the lakes. 4a with the listed countries, rural area of Trinity, "five", the gap significantly. In 2009, the agricultural village, tourism revenue 21634000 yuan, while "five", one of the Red Sand village, tourism revenue over the same period was 1.1 million.

In 2010, Pixian from exposing their short, to discuss the future development, the formation of "Seven Questions." One question is: "Why is a scattered rural tourism, the 'originator' or even been forgotten?" That same year, Pi County planning commission Sichuan Comfort Travel Company and Huazhong University of Science and Design Institute, the preparation of plans to upgrade again.

"Millions of farm country music, fits, lack of core competencies." Zhou Ding, chairman of the Sichuan Comfort Travel Service, said agricultural village to upgrade again, lies in the depth of excavation of regional culture, farming culture and difficult to copy high-quality products, outstanding depth of experience of color.

Update posted on the conference idea is to fully integrate into the Tianfu ancient Shu culture, food culture and Tianfu Tianfu Yang Xiong farming culture and the culture, the introduction of higher-end set of participation, education, entertainment, enjoyment of the One way to travel.

According to reports, the total agricultural area of the village tourism coverage area will be expanded to 4594 acres, divided into three patches: patterns courtyard, central recreation area, idyllic area. Depth of experience is the highlight. "Valentine's Day roses sent hundred dollars, chocolate is not very old-fashioned? And the agricultural village of 'Valentine keepsake village Xiufang' sentence in a handkerchief embroidered clouds, is not it to the edge?" Ding week painted a "Ten Square Eight shop "scenario," in private refining Douban Square and experience the production process Pi County native, to the sub-cloud sandbox Square calligraphy, calligraphy in the mood to find Yang Xiong, or even offer workshops in the forest, adoption of a chicken. "

This year the Spring Festival , agricultural village launched the "chicken bus competitive race," "rural countryside to catch the chicken" and other folk activities, in terms of participation in testing the waters. Zhou Ding believes that more in-depth participation, will make every tourist attraction harvest "personal story" and change the status of low value-added farm tourism. It is worth mentioning that the Pi County will take advantage of bonsai, pastoral resources, which explore the night tour form.

It is reported that agricultural village upgrade will last 2 years, the estimated investment is 2000 million.

Links

The first generation of peasant music: the agricultural village as a symbol, eating rice farmers, dry farm, live, live in joy, and simple farming experience. Ecological and extensive features with the original can be copied and strong.

The second generation peasant music: the "five" as a symbol, focusing on rural culture to build brand, characterized by standardization, scale, and symbolic. Difficult to form a chain.

The third generation of peasant music: learning from the West Lake Longjing Cottage and Taiwan, a country inn model, distinctive, customized for the target. Cultural content, is difficult to reproduce, to experience the economic-based. Source: Sichuan Daily

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