The next 5 years Sichuan tourism industry a good time:
- To see the domestic environment, the tourism industry rose to a strategic pillar industry in national economy;
- Look in the province based on accelerated construction of integrated transport hub in Western, would constitute a historical opportunity for the development of tourism.
Spring Festival , held just before the province's tourism television and telephone conference , the target designated in the "basically completed by 2015 tourism economy." This coordinate system for the struggle, the first year in 2011, Sichuan tourism how to get the first step in chess? New Board to seek the general trend. Center around the province, Finding the right position in serving the overall interests, seek progress in the high-Finding the right focus, Sichuan tourism faces three new issues.
Subject of a
Travel Channel how to build the economy?
February 4, N, 30 ℃ Chengdu Club organized "Winter warm sun, salt side of the charm," the starting group traveling by car, slipping three car team of more than 80 320 people to the "Sunshine Panzhihua line" tours. This is just a microcosm of Panzhihua Tourism Bureau statistics show that this year the Spring Festival Golden Week, the city's number of tourists and tourism revenue were a record high of Golden Week travel, tourism revenues increased by 23.76%.
Sunshine resources Panxi existed thousands of years, why has become widely accepted in recent years? "Pierce the sun better sell!"
Way of tourism development in our province in recent years from a "plate to promote" to "tourist routes overall" strategy, the scattered area, town, channel series into the line products. Through into the music line, the three countries to promote cultural tourism pilot lines, forming a set of tourism products according to market demand to build the line will coordinate development approach. Since then, the province also launched self-help self-drive tourists for 1000 travel route, visitors can simply check online to obtain line features, scheduling, route map and so on.
Line co-ordinate the implementation of new model of tourism development in recent 5 years, the Sichuan tourism revenue billion mark from the first break and subsequently by the devastating earthquake in Wenchuan, the international financial crisis after crisis Double bottom, to revive the tourism image reconstruction, to 2010, the province's total tourism income of 188.609 billion yuan achieved, the proportion of total provincial gdp to increase year by year; At the same time, Sichuan tourism scenic quality would be enhanced and improved to optimize the key tourist cities, tourist routes and elements of construction has been strengthened.
The time of completion of the transport hub of Sichuan Province, is the Sichuan tourism industry at large development - basically completed with the western province in 2015 integrated transport hub, would completely change the Sichuan tourism location in the country, greatly improving the accessibility of our province tourism , the channel will be more obvious economic advantages. In the number of highways, railway traffic density before the node, " Sichuan Tourism Channel economy "as if what? Nearly 5 years of accumulated experience in building co-ordination mode of development of tourism circuits, will be back to the adjustment and upgrade?
The answer is in "overall." Provincial Tourism Bureau, Zhang Gu analysis, one of the co-ordination within the tourism industry, with tours coordinated urban and rural tourism development approach, for regional tourism development; co-ordination of the two in the global efforts to develop integrated elements of the tourism industry, improve tourism and the integration of related industries. This game, cloth too big.
Second issue
Core attraction come from?
"Core area of Dubai to learn the way the canal will be a small town, hotels, business forms are closely linked. View some of the use of bold again, consider the Han tower." January 19, Leshan nine hundred holes in the second project briefing , the project general manager Liu Chang briefed the participants on this Leshan "second five" major tourism projects during the Leshan Giant Buddha Water international resort.
Human and natural, is a scenic tourist attraction was the charm, "the world view of landscapes in Sichuan", "innate" has. However, from the development trend of world tourism, tourist attraction lies in the core tourism projects. People travel consumer demand in the tourism and leisure travel to escalate today, the industry has been recognized as the project is an important carrier of tourism development and leverage, which rely on "acquired" efforts.
Project, from investment to - 2011, "Big investment, big business move," the idea will be the accelerator, completed the year to promote tourism investment in our province this year, 100 billion yuan, achieving a contracted value of 100 billion investment, promoting investment " 211 Project. "
Project, from planning to self - which requires the Sichuan tourism enterprises "big and strong", with the strength and ability to do the project. In 2008, the province identified 64 tourism enterprises, and dynamic management of its implementation. Today, Mount Emei Leshan Giant Buddha Tourism Group, Chengdu Culture Travel Group, the Sichuan Tourism Group and other large tourist group in the development of the tourism industry is increasingly prominent supporting role. "Great brands need large groups, large groups need government support." Emei Shan Tourism Ma Yuan Zhu, Chairman of shares in the phrase.
The birth of a large tourism groups need to resource allocation and asset restructuring, the tourism administration department in 2011 to complete a perfect "lift actions", fostering the growth of the backbone of tourism enterprises, start the implementation of the "little giant plans tourism enterprises." Provincial Tourism Bureau Deputy Inspector Tony Yu Yan told reporters: "According to the business growth potential and prospects, we are screening and targeted to cultivate a number of tourism enterprises little giant."
Three subjects
How big market to explore?
"The whole New Year earned 5000 yuan. "Wenchuan who lives by the three official Zhuo Miao Zhen Qiang embroidery is doing well. In Wenchuan County Tourism Bureau Wang Xuying seems that this year in May after radish Village reception capacity building, Zhang Zhuoxiu income will be higher. As the Ministry of Culture awarded the "Hometown of Qiang embroidery," the reconstruction of nearly 3 years, Qiang embroidery Wenchuan mining the cultural, economic value, making the local channels Qiang family income of women has also become a tourist card Wenchuan, enhance the effectiveness of local tourism and competitiveness.
--- Efficiency and competitiveness of the two key words in this year will be a criteria to promote the overall revitalization of the tourism industry affected. 2011, rural tourism through the construction of the province, a level scenic spots such as disaster assessment of the "New Five Tourism Action", to establish earthquake tourist attractions brand, build line products, open source market.
Opportunity is not far away: in late April of this year, the International Cultural Tourism Festival 2011 will be held in the town of Wenchuan water mill. To this place "the best example of the global post-disaster reconstruction" as the coordinates of the current International Cultural Tourism Festival will be carefully written to show not only tourist in Sichuan reconstruction results, but will allow the market to see the real potential of tourism in affected areas.
At present, China's per capita gdp over 4000 U.S. dollars, is internationally recognized as a substantial period of expansion of consumption, people's general growth in travel demand. Expansion of the market is still the pool, Sichuan tourism to attract more shares, they must design more features, more close to the consumer demand for tourism products.
Favor of the market in the end what? Tourism industry continue to try to figure out. One of the potential of tourism in Tibetan areas should be. With "pastoral settlement plan", this year the province will build 10 high-quality tourist routes Tibetan standardization, construction of 100 exquisite Tibetan Tourism Village, the standardization of building 1000 fine music collectors, animal husbandry, house music. "Meanwhile, we will benefit from publicity and promotion, industry training, mentoring and other start building a level scenic spots and increase efforts to help the development of tourism in Tibetan areas." Provincial tourism department said that huge market, unlimited potential.
Comments
Momentum with the development of a good opportunity to seize the opportunity
Tourism province = Province tourism industry?
In the "second Five-Year" period, the Sichuan will straighten this question mark into an exclamation point!
Emboldened stretching from the policy opportunities: from the macro environment, the tourism industry as a strategic industry because of its low resource consumption, driving coefficient, employment opportunities and comprehensive benefits and good features, in the position of economic and social development increasingly prominent. In 2009, the State Council promulgated the "views on accelerating the development of tourism", the move to cultivate tourism as a strategic pillar industry of national economy and people more satisfied with the modern service industry. Against this background, the Sichuan tourism industry will usher in big opportunity to achieve big leap!
More from their own lung power to seize the opportunity and momentum development. A new round started the western development strategy, industrial restructuring, revitalization of disaster recovery, integrated transport hub in the western construction of a series of initiatives to accelerate ... ... shares surging as a power source, boosting tourism in Sichuan Province High strive for economic speed up the development!
Full lung power of the Sichuan tourism industry has sorted out the development path: "Twelfth Five-Year" period, the Sichuan tourism industry will be the way to change the main line of tourism development, market demand, led by leading enterprises, focusing on support for the project, in under the aegis of tourist routes, and promote the tourism industry cluster development; Sichuan tourism will be based on diversified to meet the growing needs of visitors, foster new forms of tourism, promote tourism to play a functional and comprehensive advantages; and will further strengthen the brand-building, enhance the tourism the core competitiveness of the market.
Grand plan has been drawn, Sichuan tourism "second five" perfect bound off! Source: Sichuan Daily
