Message:
Sichuan Tourism Secretary Zhang Gu:
2011 China Western Development strategy of the new round of the first year is the "second five" first year, is the Sichuan Tourism three years raise the second year. Therefore, 2011 is essential. Result is a history, only the high improvement, accelerate development in order to make greater achievements this year.
Tourism, must be "caught out of tourist travel, follow the law caught tourism." For managers, the fundamental approach is grassroots, research. The next five years, the tourism industry market research needs to deepen and strengthen the awareness to market ability; to optimize the configuration of the elements, through the line overall awareness; to carry out comparative studies, establish a learning and competitiveness; difficult to study for, persist in innovation awareness; to improve co-ordination of, and build a strong sense of unity and cooperation.
In 2011, six of the province's tourism priorities: First, run the Sichuan International Cultural Tourism Festival 2011, a comprehensive presentation of post-disaster reconstruction results of tourism; the second is issued to complete the preparation and implementation of "second Five-Year" plan; third is to guide primary and enterprises to change their mode of development, leisure products from the system, construction of tourist routes and tourist destination, quality and so increase the guidance system dynamics; four guiding the "3 +1" great development of tourism in four districts; five is the basic completion of travel information platform construction; sixth is basically complete tourism standardization pilot.
Livelihood security and promote growth of expanding domestic demand, adjust the structure to protect the environment and achieve sustainable development ... ... a series of demands to the strategic position of tourism in the "second five" golden period of unprecedented access, but also entered a critical period of transformation and upgrading strategy.
Opportunities for challenges in the next five years, the transformation of our province, how will the development of the tourism industry, the province's 2015 total tourism income of 3500 billion?
Suggestions for a: to seize opportunities
To achieve "core" driven, "multi-city" support, "multi-format" development
Chinese New Year around the Chengdu Tourism Bureau, Bai Guoxin unusually busy, "Most meetings are on the tourism reform experiment zone. "Bai Guoxin said. Late last year, Chengdu became the first national comprehensive experimental reform of area tourism, Chengdu has positioned itself as a "first-class, internationally renowned," the tourist center of the city, and will become a growth pole of urban tourism in our province.
"This is not only the development of tourism in Chengdu 'baton', the province's tourism industry is the 'compass'." Province, a tourism expert said, in addition to the market good, the tourism industry has a national strategy, based on global and long-term tourism industry in our province will achieve the "core" driven, "multi-city" support, "multi-format", and will focus on cultivating a large Chengdu tourism economic sector, tourism economy in Northeast section, southern Sichuan tourism economic sector, tourism Panxi economic sector, tourism economic zone in Western version of the five tourism economy, to achieve the "1 +5 +10" as a whole.
"Integration, innovation and networks." Provincial Tourism Administration that turned a deaf ear "five-second" period of the marketing focus. The province has 21 cities to be established by the State Government, Tourism Bureau and some tourist attractions, tourism enterprises of the province's tourism promotion formed committee, "the annual promotional marketing programs, priorities, target market, an important measure, by means of propaganda everyone to be. "Xue Yaping, deputy director of the Provincial Tourism Bureau that tourism in the province of the Commission will seize the opportunity to form" a game of chess, "provide a mechanism for protection.
Suggestions II: ruthless inner strength
Little giant aircraft carrier class enterprise + concentration of resources cluster development plan
"The next five years, our investment in tourism projects will reach 700 million, which 70 billion yuan is to find the 'husband' in!" Leshan Municipal Tourism Bureau said, relying on Chengmianle Intercity High Speed Rail, Leshan opportunity for airport construction, " second Five-Year "period, the province will improve the major international leisure tourist area of Emei, built in Emeishan City, Meishan City, as the support of the international business, conference and leisure industry cluster.
Emei large international leisure tourism is the province integrate tourism resources and enhance the core competitiveness of a miniature. "Twelve Five" period, the province will build a "top ten boutique tourism" to travel channel, tourist towns, tourist attractions as the core elements of the tourism industry to speed up spatial concentration, and promote the province's tourism industry cluster development.
Sichuan tourism "scattered, small, weak," the most concentrated expression in the travel industry, but the last two years, Sichuan Airlines Holidays, Po tourism development in the wind and water, Hainan Airlines newcomers living on Le Tour, travel to Chengdu to lose ground knowledgeable, Travel industry, large enterprises began to emerge.
However, the province is still short board tourism market to be filled: the main market is still immature, the overall quality is not high, the lack of large-scale leading enterprises and support of ... ...
To solve this problem, the next five years, the province will nurture "carrier class" tourism enterprises and the "little giant support program," Starting this year, from the province's 64 key enterprises in fostering tourism in operating income 500 million yuan, assets of 10 billion yuan more than the "carrier class" leader.
Three suggestions: the upgrading
Seven major types of leisure travel products to travel the unbeaten regular flower
Last year, the end of March, as the first of Beichuan after the earthquake, 4a-level scenic spot planning and construction at tourist resorts, Medicine King Valley opened its doors, tourists. But did not last long, two months later, with magnolia flowers die, Medicine King Valley has become a deserted valley.
From the embarrassment of Medicine King Valley, a reflection of the current development of tourism in our province confusion: "Tourism Product Development deep enough, market positioning allowed, lack of features, which will hinder the tourism industry in our province from sightseeing to leisure type of change. "Sichuan University, said tourism experts stone should be flat, a lot of tourism product development, the current lack of innovation and can not meet the individual needs of tourists.
Is out of the doldrums, "five-second" format during the tourist province of innovative, diversified products built system, so that tourism undefeated regular flower -
"Develop new areas of tourism consumption hot spots, Sichuan tourism product system will be dominated by tourism to the tourism and leisure, vacation, sports and other multi-level extension. "Tourism Planning and Design Institute official says the next five years, the province will focus on fostering the development of hot springs resort, traditional Chinese medicine and health club, sports and leisure resort, lake resort, forest resort, snow resort town such as vacation and leisure travel seven major types of products in a longer time, retain more visitors, to achieve Travel secondary consumption. Source: Sichuan Daily
