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Sichuan Tourism Strategy



"Grand Tourism" people look forward to the next pattern

Published: February 10, 2011

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Abstract: The "Grand Tourism" pattern formation is not a perfect period, but a new starting point for tourism development. As the Secretary said Shao Qiwei, "the tourism industry to constantly innovative services, improve visitor satisfaction, regulate the tourism market."

"Grand Tourism" pattern formation is not a perfect period, but a new starting point for tourism development

"Eleventh Five-Year" period, "the average annual number of domestic tourists increased by 12%, the average annual number of inbound cross-border tourism growth of 3.5%, the average annual number of outbound tourism up 19% of the national total tourism income of the average annual growth of 15%. China leapt Inbound Travel the world's fourth largest country and Asia's largest outbound tourist source countries, residents 1.5 times per capita travel and tourism direct employment of 1350 people, tourism, consumer spending contributed to society more than 10%, the tourism industry in China active role in economic and social development more evident. "from the" China Youth Daily "reported that China National Tourism Administration Shao Qiwei work in the National Tourism Conference , said, "China's tourism industry is big business from small industries to change, 'big tourism 'development pattern is accelerating the formation. "

"Grand Tourism" pattern formation, is conducive to China's economic and social development, helping people enhance the quality of life goals and, in the country and the people are good. At the same time, we should recognize that, "Grand Tourism" pattern formation is not a perfect period, but a new starting point for tourism development. As the Secretary said Shao Qiwei, "the tourism industry to constantly innovative services, improve visitor satisfaction, regulate the tourism market."

The first is the Norms in the tourism market. In recent years, some travel agencies launched the "zero fare", "low fare" such as group means to attract consumers with low price, and then travel at their own expense during the project by means of arrangement without forcing visitors to pay. What is more, in order to facilitate tourists to get their shopping rebates, some tour guides and tourist shops collusion, fraud, fraud under the cloth, so that tourists pay big bucks to buy cheap goods, or fakes. In addition, the lower accommodation standards, shorten time to visit and other issues also exist to varying degrees.

Does not regulate the tourism market, hurt not only the hearts of tourists, more importantly, will play "an assumed name or bad gruel" effect, to discredit the credibility of the entire tourism industry. Especially in the trap of false promises and fraud when one after another, is bound to blow people's enthusiasm for traveling.

Second is the issue of innovative services. When tourism is increasingly becoming part of many people's lives, the tourism market has become a round of innovation is not the past. For example, the current number of sites sold similar monuments species, or even exactly the same; many similar attractions, cultural landscape, the lack of cultural content and features, so that visitors feel boring.

There is a tourism development services to more reflect the civilian consciousness. In fact, many travel services for the working class and lower income considerations are somewhat lacking. For example, a number of scenic spots not only ticket "up the sound" constantly, frequently on the hundred dollars or several hundred dollars, but also open up into a scenic spot after the re-admission tickets; Another example, due to a number of coastal cities, coastal road with no sidewalk, visitors had to walk along the motor road, there are also a number of security risks.

As we all know, when the economy develops to a certain level, when the tourism industry will become increasingly close to the public, rather than a few people should be provided for the unattainable aristocratic consumption. Whether it is regulating the market, or innovative services, the goal is to better meet the needs of consumers. To meet consumer demand, the benefit of not only every individual consumers, as well as the entire tourism industry - a virtuous cycle in the market space to expand.

Spring is coming. According to media reports from various quarters, and today the Spring Festival travel will be the one red, the tour is expected to achieve Year of the Rabbit a good start. Then, use the "Grand Tourism" pattern formation of the machine, can sincerely hope that the tourism industry is intended to and do meet the needs of tourists this great article.
Source: Chinese Workers Network - "Workers Daily"

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