From the "Tang Dance," "Dancing with Dragon and Phoenix" to Zhang Yimou's "Impression" series, and then to "Tang Paradise," and so on, tourism has gone through more than 20 years performing. Distinctive local cultural characteristics of a large number of performing arts programs have been put on the tourism and related information, the current national scale (millions of dollars invest more), has a well-known tourist more than 200 performing arts programs.
Tourism Department, as Zhang Hui, Beijing Jiaotong University, said: "Tourism Academy's 'Xing' in some extent to meet the tourists understand the needs of tourist culture, to solve the tourism industry 'during the day to see King sleep at night' half-day output bottleneck, the Chinese tourism market has entered a major performing arts development, large-scale speed of the glory days. "
Although the tourism industry for the Performing Arts money, but the quality of its programs are not fully recognized by consumers. Survey shows that more than half of the survey on the current tour, and are not satisfied with the quality of performing arts programs. Tsinghua University, Media Research Laboratory, according to a nationwide sample survey made, 49% believed that "the quality of programs varies greatly, less quality," 16% of people think that "similar programs, lack of character"; only 35 % of the respondents said the current must travel performing arts programs, of which 18% of the respondents believed that "most of the scenes of big, well-made", 16% of the people that "have a high cultural taste."
Although the current lack of tourism, there are many performing arts programs, but the performing arts community on the future development of tourism is still very good.
Experts believe that the public optimistic about the prospects for tourism performing arts market for three main reasons: first, tourists travel to meet the needs of performing arts. In view of the natural landscape while watching cultural performances, increasing the cultural value of tourism to enhance the quality of tourism and aesthetic pleasure.
Second, tourism and cultural industry is a promising field, is yet to discover a gold mine. In some provinces, tourism and cultural performance market has yet to be developed for tourism investors generally good. Even in the tourism culture where performance has been developed, but also there is still much room for improvement.
Third, the relevant state departments attention. To implement the seventh largest and the seventh session of the Fifth Plenary Session on the requirements of socialist cultural construction, and promote further prosperity of the domestic tourism market, improve the quality of the tourism market development, the National Tourism Administration in 2011 identified as "Chinese culture trip" theme tour years.
Recently, the State Tourism Bureau, "2011 Chinese Culture Tour" slogan as the "Tour China, Commodities culture" and "Chinese culture, the charm of the trip." Around this theme will integrate resources from all around to play their respective advantages and performance of tourism and cultural tourism focus of class projects in the approval process, financial support, publicity and promotion, support, and efforts to improve the quality of tourism to promote tourism industry and culture in the region the integration of industrial development.
On how to improve the current shortcomings in tourism performing arts programs, the CPPCC members and experts and scholars focused topics, view the collision, have to "further promote the tourism development of performing arts market," offer advice and suggestions, feel the pulse of Weapon. Source: China Online Travel _
