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Sichuan Tourism Strategy



New Year Shopping Festival opens today in Sichuan delivery of 80 million yuan will be a large red envelopes

Published: January 15, 2011

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Today, the provincial economy and the Information Committee, Department of Commerce and the Provincial Federation of Industry and sponsored by the fifteenth New Year Chinese New Year Shopping Festival in Sichuan, Chengdu Century City grand opening of the new Convention and Exhibition Centre, more than 3000 foreign enterprises in more than 100000 kinds of Hall of goods in the six official and consumers. It is reported that 16 major festivals with the New Year Festival Benefiting the event will open the curtain of the stage for a total value of 80 million yuan and 100 million Chinese New Year red packets sent to the green, organic, healthy New Year as the theme of this section Sichuan will focus on the people of stocking to create shopping event, to demonstrate the unprecedented prosperity of the Sichuan commerce market and rising living standards.

International Hall debut appearance

Learned that this shopping festival with the main exhibition area and sub-exhibition, an exhibition area of 75000 square meters, the highest previous New Year Shopping Festival, the most in Sichuan, but also hit 12 provinces and municipalities in the western section will be the most similar. Among them, the new Convention Centre located in an area of 60000 square meters of the main exhibition hall by the name of famous names breathing teahouse, green agricultural museum, famous food hall, clothing merchandise Museum, Museum of Chinese New Year and the International Museum of property 6 composed of a large exhibition hall. Chengdu Sports Center, the sub-exhibition by the stones, ornamental stones, gem stones, root carving, calligraphy and painting exhibition component.

By the United States, Germany, Belgium, Korea, Malaysia, Thailand, Vietnam, Laos, India, Pakistan, Sri Lanka, Nepal and Bangladesh and other countries and regions in 20 200 enterprises participating in the shopping section of the International Pavilion for the first time debut. The pavilion by the U.S. agri-food development, South Korea plant cosmetics exhibition, copper handicrafts exhibition in Pakistan, Nepal handmade jewelry exhibition, natural gemstones of Sri Lanka Exhibition, Thailand and other tropical fruit development composed of 8 major theme exhibition. Relevant responsible person said, "International Museum of the additional marks the New Year Shopping Festival, Sichuan international standards to improve, to build a shopping paradise for the Chengdu has laid a solid foundation for further."

Distribution of 80 million yuan big red

"A blend of this shopping festival to Maotai Group, Wuliangye Group, COFCO, a large number as the representative of more than 30 provinces and autonomous regions from the brand-name companies, green business, old Chinese companies, enterprises and Chengdu in Sichuan old outstanding enterprises they accounted for 60% of participating enterprises, constitute a powerful battle Shopping Festival. "organizing committee said, and gifted, special, new, reality is the New Year will be exhibiting about 100000 kinds of goods the main features," Ningbo, Guangxi , Yunnan, Xinjiang and other places of outstanding private enterprises for the first time Bao Tuan, a strong attack, but also strengthened the company's lineup of famous Shopping Festival. "

According to reports, this shopping festival brand accounted for 35% of goods, high quality products accounted for 30% of goods Shopping Festival, organic green food products accounted for 25% of the shopping festival. In particular, the new products account for 10% of all shopping festival. Including alkaline water machine, and the American family brewed beer machine, Taiwan 's top mixed crystal glass, Nepal handmade tapestries, blueberry and so will be the first time shopping Tomato Festival and the Chengdu consumers. Relevant responsible person said, this New Year Festival not only offers the manufacturer direct sales, some companies will launch 1 per spike, spring discount, Huimin cash deductible and other promotional activities, most of the New Year the price 30% cheaper than the market price 50% of the organizing committee will also be distributed hundreds of companies organize 80 million yuan worth of 100 million Chinese New Year red envelopes. Source: Chengdu Daily

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