Part of the area lit
Climate is affecting people travel tourism an important factor. Chinese New Year approaching climate in? Area concerned, tourists are concerned.
According to the provincial meteorological bureau informed of the situation this winter climate trends, winter period (January 2011 -2 months) after the overall trend is before the winter cold in winter, the Spring Festival warm and cold temperatures before and after the big variations in the basin may occur in some areas of regional low-temperature and strong stage cooling process.
Such climatic conditions, winter tourism in our province as a lie?
Spring Festival tourism "Lianliankan"
● Mount Emei - Leshan Giant Buddha Scenic Area: The Buddhist Millennium Development Leshan concentrated in a 10-minute show, to build high-tech sound Mitsuhide. "There Emei" grand dance, performing arts, tourism and cultural Jiading Square, a street will also be the Spring Festival debut.
● Bamboo Sea Scenic Area: leveraging the opportunities opened Lok Yi Expressway, Leshan and Yibin will work together to push the music were advised to "Buddha Sea Journey", will Emei , Leshan Giant Buddha , Bamboo Sea strung golden tourist line.
● Xiling Snow Mountain Scenic Area: The "snow fun entertainment Xiling Snow Mountain", which invited the Chinese leader before the winter sports - skiing world champion Li Jiajun and interactive fan site, to carry out the first five international Snowman Challenge, people Snowball heap challenge the world record and other activities. And the introduction of new snow, rock climbing, utv off-road vehicles, dry snow, mountain tourism projects and other special rings.
January 3, Leading Group Office of Tourism Industries announced two sets of data: a small New Year's Day holiday, tourism economy of our province reached 1.414 billion yuan of total revenue, achieved in 2011 in Sichuan tourism "good start", but the province into 19 major scenic spots statistics A total of 154260 tourists trips, up only slightly by 1.23%. "Little New Year's Day holiday, affected by rain and snow, people will go out to travel to distant lands is not high, in the long journey, the number of traditional reception area increases and decreases, the overall increase is not." Provincial Leading Group Office of the tourism industry a responsible person to such analysis.
However, a small New Year's Day holiday is the winter tourism market, but the "preview", staged a formal winter tourism - the Spring Festival , also will not Zaiyu cold weather hampered the pace of visitors go, resulting in the tourism market in our province freeze it?
Indeed, the situation is not optimistic. Provincial Meteorological Bureau informed of the winter climate trends are shown: the Spring Festival warm and cold temperatures before and after the big variations in the basin may occur in some areas of regional temperature and strong stage cooling process. " Chinese New Year around the arctic weather may be cold, although the previous estimate of the 'Millennium arctic' is unlikely, but there may be continued in early 2008 that the history of extreme cold weather. "Provincial Director Ma Zhenfeng Climate Centre said. Cold temperatures, expanding the market the tourism sector in our province become unavoidable problems.
Lies in more serious cases, the province of tourists travel without excitement, people will vote with their feet select markets outside the province, thereby reducing provincial scenic spots momentum of development. In turn, the province frequent winter tourism highlights, smoking will lead the country, the world's attention and the flow of people, to bring this season, "a fire in the winter."
Changing concepts in order to create the market. This is a usual saying: no one place where shoes, perhaps the best shoe market. "This year the Spring Festival for the City, suburbs and other travel products will be a short-term opportunities, the key is to look at how they style all their own to attract tourists. "Provincial Tourism Administration Director Zhou Lun Bin Market, said," from the New Year only 20 days, how for the passengers Source Marketing is the key to effective promotion of the market. "
Find joy in the cold, cold seen wonders, cold ice and snow in the chase scenes ... ... novelty divergent winter tourism programs, the province became part of the scenic areas of planning the main event. Piece of a jigsaw, some parts of the province changed the adverse climate favorable for the pleasure, fun, quietly started its marketing campaign:
- Mount Emei - Leshan Giant Buddha Scenic Area will create a high-tech sound Mitsuhide, "the world Emei" large-scale song and dance, performing arts, tourism and cultural Jiading Square, a street also will be the Spring Festival debut. Meanwhile, night garden, Buddhist culture, snow hot springs, 7 major projects such as Emei wushu series of cultural activities, travel packages, visitors will also square round after round of hearty cup of Chinese New Year feast.
- Bamboo Sea area, with the total length of 137.778 kilometers of high-speed music should be the opening of the New Year holiday tourists increased by five percent. To continue to sing praises Spring drama, this year the Spring Festival period a total of Leshan and Yibin will work together to push the music should be "Buddha Sea Journey", will Emei , Leshan Giant Buddha , Bamboo Sea strung golden tourist line.
- New Year period, most of the affected area because of the cold flow, Xiling Snow Mountain is the "ice Tour" highlights the features of this year's Spring Festival period this area will continue to fight the "snow card." January 10, Ski Field Road, more than 60 cm of snow, the area will be considered as heaven-sent opportunity to launch "entertainment Xiling Snow Mountain joy" theme, popular participation sport into the type of the concept of tourism, but also snow and ice sports will be invited before the leader - world champion Li Jiajun and skiers live interaction to carry out the first International Challenge Snowman 5, million heap challenge the world record activities such as snowball. January 10, the reporter went to Xiling Snow Mountain Ski Resort, Ski Field Road, has more than 60 cm of snow, snow entertainment has a "day."
Plan ahead, success in the future. Then the more scenic spots, what style all their own, winning move it? Is now looking forward to the tourists.
Source: Sichuan Daily
