New Year's Day 3, "2010 to Lugu Lake, China's mountainous Sichuan Ertan Invitational on foot," came to an end, from Shandong, Chen Chunyan won the women's champion, and the men's champion Zhao 3 million share of the prize. More than 200 from around the world media players and many of the concerns over competition will be more eyes on the game to - with winter warm sun and rich tourism resources of salt edge.
As our province's tourism industry to upgrade attempt, in recent years, sporting events promote tourism development or tourism project elements into the movement in the province have been frequent attempts, such as land to build international mountain sports Xiling Snow Mountain , pushing national sports and fitness concept The Wenjiang Golden Horse Sports City, to expand training and other image-based Baoshan Pengzhou. "Sports + tourism", the new practice can be Sichuan tourism 's pie? Let us find the answers from a number of cases -
Case I
Yanbian:
City tour on foot to build
"I thought to Thailand!" The last day of 2010, when the "2010 China's mountainous Sichuan Ertan to Lugu Lake Invitational on foot" island of players through the fishing door area, the tourists are here, full of exotic tropical stunned by the planning and construction. Ye Feng Yue Mun Island, the boss of a Hong Kong 10 years ago to the salt side of tourism, fell in love with year-round sunshine and pleasant scenery, we will resort investment projects, "some visitors to stay longer," his 10-year operation of the main issues.
"How to make tourists stay longer something" is also a transformation of the salt side of the tourism industry thinking. Sunshine and unique resources, does not appear to be sufficient for a small town have the ability to lead the new trend of winter tourism in China. Last year, Yanbian select "Sports + Travel" mode, with the "2010 China's mountainous Sichuan Ertan to Lugu Lake Invitational on foot" as a "fulcrum" leveraging sports tourism to build. As director of the organizing committee secretary Li Renjie Yanbian Committee, said: "Walking through the use of sport as a vehicle to show the good side of tourism resources of salt. By making the 'Walking City', to be familiar with the salt edge."
December 29, 2010, Yanbian County town of red cells, and the sun warm. 4-day game time, players were bathed in the warm sun in winter trek through Ertan National Forest Park, Gesala, Lugu Lake, the three countries 4a class tourist attractions. "Yanbian average number of 2307.2 hours of sunshine, as the inland small Hainan . The game is also the country's first bath warm winter mountain walking event. "Yanbian County Tourism Bureau Zhu told reporters, as this competition to carry out, Yanbian City sports tourism marketing plan has been launched.
Fishing island in the door, the reporter met walking enthusiasts from Chengdu Ko Yee, she took her parents, "such a good sun, warm climate, do not enjoy the winter in Chengdu. The race is over, but also to accompany their parents to play more a few days. "
Case II
Mianzhu:
Derived from new growth rural tourism
New Year's Day 2011, a small holiday, although the cold weather, but Wang Xiuyun home business is still hot. "Business is much better than before the earthquake, many are engaged in the game to our house for dinner. At noon today, turned over two rounds of it!" Post-disaster reconstruction, Mianzhu hillside with a combination of rural tourism, "Sports and Tourism", "grass skiing , and mountain climbing, mountain bike riding tourists a very, very ... .... "
This is only Mianzhu "Sports + tourism" to explore a miniature. Zhao Mianzhu City mayor told reporters that the Chinese New Year Mianzhu Village, Jian Nan Street, Zhu Ge Shuangzhong Temple, Lu Tong reputation rose hot springs area, and how post-disaster restoration and reconstruction of the situation by looking for a new growth point Mianzhu tourism? Mianzhu sights on "Sports + tourism." Through various efforts, December 30, 2010, China Development Union training base located in Mianzhu. Prior to that, there are sub-Division of China, Sichuan Mianzhu field sports training base expansion, including several well-known training bases located in Mianzhu.
"In the future, Mianzhu hillside village tourism with a base not only sports, but also an excellent place to sports and leisure travel." Pang Xiaomei Mianzhu Tourism Bureau, told reporters Mianzhu the grand launch of "2011 Chinese New Year holiday Mianzhu Sports Tour" . New Year period, the reporter in Mianzhu tourism belt along the mountain village encountered Jiulong Mianzhu bike 30 members of the Association. "Mianzhu only 9 km away from the JIULONG, we will be able to bike ten minutes." Sweating profusely and said a player, although the cold weather, but apart from the exercise bike can enjoy the beautiful scenery along the way, players We are very happy.
Reporter Comments
Sports + tourism = more cake
We find that, whether it be sporting events promote tourism development or tourism project into motion elements for the ultimate benefits are reflected in the number of tourists and tourism revenue growth and improvement.
As an important trend in tourism development, the concept of sports tourism has been popular for years in the international. December 2010 in Hainan Tourism Development at the China Forum on Sport, the National Tourism Bureau Deputy Director Zhu Shanzhong had made: to be more from the tourism point of view, around the integration of sports and tourism resources to promote transformation and upgrading of the tourism industry. At present, there are some success stories, such as the Qinghai Lake international cycling competitions.
Sichuan "Sports + tourism" has been started. In the specific operation, Yanbian County Party Committee Secretary Li Renjie said, "2010 to Lugu Lake, Sichuan, China Ertan Invitational foot mountain," not "engage in competition for the practice race," but rather from the organization to implement, is to build large-scale formal events by standards, aimed to make long-term sustainability of the brand game tournament, the final edge of a salt to create "walking city" a symbol, the joy of passing on foot, to attract all those who love people who come here on foot.
Currently, the province in some places try to "Sports + tourism", has achieved very good results, how to do bigger and better, need to multi-party effort. Source: Sichuan Daily
