Use "from the tragic to heroic", that is to sum the "Eleventh Five-Year" during the Sichuan tourism walked the streets, and then fitting.
In 2007, the Sichuan tourism revenue-billion dollar mark for the first break; 2008, by the massive earthquake and the international financial crisis, the rally came to a standstill; 2009, the head and then break up hundreds of billions; this year, the province's tourism revenue is expected to reach 1500 billion.
"From tragic to heroic," the Sichuan Tourism stand on the new higher starting point for the "five-second" period of Sichuan Tourism lay the foundation for further development.
"Five actions" boost:
Completed one year ahead of "Eleventh Five-Year Plan" objectives
In 2007, the Sichuan tourism revenue the first break-billion dollar, reaching 121.7 billion yuan. In 2008, by the massive earthquake and the double impact of the global financial crisis, Sichuan tourism revenue fell sharply.
Face of great difficulty to rise again? Provincial Tourism Bureau, said Zhang Gu, then introduced the "five actions" - the confidence boost, attracting large and cited strong line co-ordinate, promote rural tourism, the quality of strong brigade, denied.
In early 2009, the province's tourism activities in large-scale joint profit sharing began. March 24, the Chengdu Panda issued 20 million cards. Only in 2009 "May Day" mini vacation, Chengdu tourism market to attract 110000 visitors outside the province. When the "5.12" the same day, the province most of the free tickets for tourist attractions, May 5 off the rest of the implementation of preferential policies. At the same time, Jiuzhaigou , Huanglong 150000 tickets for the country. Visitors, the real facts of Sichuan greatly enhanced their confidence. Confidence in communication in 2009, Sichuan tourism a strong recovery, re-thousand yuan annual income to the outcome of 147.248 billion yuan, a year ahead of schedule, "Eleventh Five-Year" plan objectives.
West will be held this year in Chengdu tourism project promotion, integrated functional areas of eco-tourism Longmen won gold 8.68 billion yuan, 7 projects signed on the spot. The investment results of Longmen Mountain tourism, particularly noticeable. This is the province from 2008 to focus on projects, the implementation of strong tourism attracting large and cited the results of operations.
Introduction of co-ordinating action thousand lines traveling by car line. Thousand lines the area, towns, Channel series into line products, highlight "food, housing, transportation, travel, shopping and entertainment." 2010 Spring Festival Golden Week, the province's main tourist reception area, nearly 2 / 3 is from the province and the surrounding area by car tourists, Sichuan, Chongqing, from driving between the daily average of 80 million times.
Post-earthquake reconstruction of the province is not only the peasant music, and more emphasis on the upgrading. Last year, the province in some of the basic conditions, and develop the potential of the city suburbs, to explore and support the building of the provincial rural leisure tourism. Nongjiale 13718 existing in our province, country hotels 558. January to July this year, the province's rural tourism revenue has accounted for a quarter of the province's total tourism revenue over the tourism industry rural tourism has become a new economic growth point.
The domestic market as the most important:
Strategic restructuring of big market
Sichuan tourism to re-examine themselves and to give priority to the development of domestic tourism as the Sichuan Tourism leap-forward development of a breakthrough. "This strategic adjustment, the Sichuan tourism rising rapidly in the face of adversity and played a crucial role. "Zhang Gu said.
"Sichuan Tour, Sichuan" is adjusted for the first time tourism planning, the introduction into the music tours Mindanao, southern Sichuan tourist routes and tourist lines, Northeast Sichuan quality tourist routes, revenue is good. Then, "go the traditional source for the domestic market" for tourism promotion a strong attack. July 13, 2008, "rare earthquake, Sichuan tourism is still beautiful, " Sichuan tourism promotion and advertisement in the National Tourism Board Conference Center, then dispatched to Shanghai, Zhejiang, Jiangsu, Chongqing, Guangdong, Fujian, Shaanxi intensive publicity, the province once again off the domestic travel market.
The corresponding reconstruction as an opportunity to tour the province took the opportunity to attack. October 1, 2008, Sichuan Airlines Holidays International Travel Service Organization, "The feelings of Dujiangyan , feel new home "500 people came to visit Dujiangyan , the 2008 "October" Golden Week, the province received the largest domestic tourism groups. April 15 this year, United Airlines holidays and Mount Emei - Leshan Giant Buddha Scenic released 100000 "Expo 2010 Shanghai Airlines Holiday Travel Products Certificate", to guide visitors to participate in Mindanao Music scenic destinations.
For the tourism industry, the travel fair's professional image and high visibility is the best promoter remodeling. Promotional channels to expand this year at the Shanghai International Travel Exchange an innovative Provincial Tourism Bureau, with the Shanghai "inews" mobile newspaper, the "Sichuan fun" to integrate information in the Shanghai market, major breakthroughs, the depth to develop the Yangtze River Delta market.
Release of information from a simple visit to the organization of domestic traveling salesman, and then to take the initiative to local travel agents - the Sichuan tourism practitioners, the travel fair has long been not only limited to the "image display", 2007, Suzhou travel fair, travel fair in Dalian in 2009, Travel Fair 2010 in Chongqing, Xi'an Travel Fair 2011 ... ... Sichuan tourism industry as a carrier to travel fair, the domestic travel business everywhere. Source: Sichuan Daily
