Since September this year, the national tourism since the start of a comprehensive standardized pilot work, exploration and innovation is constantly around to lead the tourism industry to upgrade and standardize
- Ying Feng
● Status
Our standard system has been initially established tourism
30 years of reform and opening to the tourism industry has developed into an important industry in our national economy, in the process, the standardization of tourism has played a very important role. Since 1987, the development and promulgation of the first "star tourist hotels and evaluation division of the" standard has been driven through the implementation of the strategic tourism standardization, standardization of tourism has achieved remarkable results, the establishment of a national tourism standardization professional organizations - National Tourism Standardization Technical Committee, the Committee of Experts under the 8, some provinces have set up corresponding organizations and research institutions tourism standardization. Over the years, the concept of the proposed star hotel and promotion in society formed the concept of quality, standardization of tourism services significantly advanced the process of standardization.
Now, China's tourism standards initially established, promulgated the "industry standard system table", initially built to the various elements of the tourism industry standards-based framework for tourism. As of the end of 2010, China's tourism industry has promulgated 12 national standards, and seven industry-standard, there are 20 national standards have been completed and review and revision of the upcoming release, is 20 and revision of national standards and industry standards; According to preliminary statistics, has already issued more than 100 local tourism standards. Currently, tourism has been appointed the national standard as a national priority areas for service standards.
Standardization for the better play the lead in tourism development, regulate and promote the role of the National Tourism Administration prepared the "National Tourism Development Plan Standardization (2009 - 2015)" This is the first standardization of the preparation of the tourism development plan. "Planning" should be made to focus on strengthening the basic standards, industry standards, and needed a new format tourism product standards related to construction, and gradually to the basic elements involved in tourism services, management, technology and other areas of standards development, and promote the standardization of the overall tourism improved. And establishing standardization of tourism development of the tourism management system and working mechanism, establish and improve the standard of tourism infrastructure, tourism elements of the system standards, system standards and tourism industry to support the work of 4 major business areas of the standard criteria, the formation of a sound tourism standards system.
● initiatives
Lead to promote industrial restructuring and upgrading the Model
This year in September, the National Tourism Administration in the industry started a two-year pilot project of tourism standardization, aims to promote the standardization of parts to fully mobilize the enthusiasm, gradually formed by the national standards, industry standards and local standards, corporate standards composed of 4 Framework of Tourism Standards Project, the future assessment of forming a group tour through the standardization sample areas and enterprises, and on this basis, sum up experience, and gradually promote, through a model to comprehensively promote the standardization and promotion of tourism levels.
China National Tourism Administration Du Jiang, deputy director of the comprehensively promote the recently held forum on tourism standardization pilot, said tourism is a continuous exploration pilot standardization and innovation process, its role is an ongoing show, and constantly enhance the process. All localities should fully understand its mode of development of tourism is undergoing profound changes, the most prominent feature is to intensive development pattern. Pilot areas in the prominence of tourism infrastructure hardware such as construction, should be more emphasis on building a complete set of soft power, more attention to tourism brand image and enhance standardization of quality of tourism services, to lead the tourism industry to standardize the development of higher level stage.
In fact, standardization of the pilot demonstration pilot areas regarded travel and tourism industry, combines the transformation and upgrading. Qin Min, Vice Mayor of Qingdao City, said the pilot in the tourism standardization, Qingdao adhere close to reality, seeking to work on comprehensive benefits, focus on "integration" on an issue. Adhere to the pilot project in Qingdao, "to the way, structural adjustment" of the sustainable development strategies; and strengthen the urban upgrading of tourism infrastructure, improve tourism services together; and create high-quality tourism products, improve the city attractive, competitive binding up.
Xuhui District, Shanghai Vice Mayor Zhou Xiufen said, long ago, Xuhui District, issued a row of "standardization, Xuhui District, the national tourism enterprises to carry out experimental work incentives" and "standardization of Xuhui District to carry out pilot implementation of the national tourism plan," the first time Published for the tourism industry, special incentives. "Xuhui District, mostly small and medium scale tourism enterprises, tourism in the region to enhance the management and standardization of services, SMEs can not ignore the link. In the enterprise support policies in the pilot, travel through the rating assessment, small hotel by regulating service standards, hotel Rising Star, scenic assessed by a class, will be eligible for incentive funds to form their own development needs, the pressure of competition within the industry, government policy has led financial situation, by the pilot the opportunity to improve facilities and equipment to improve service quality, and expansion of social awareness, and enhance overall competitiveness of SMEs. "
Yangshuo county party secretary, said Tan Feng, Yangshuo County, by grasping the "five with" push forward the work of standardization created. This "combination of 5" is: The combination of brand development, promotion of tourism industry to upgrade; and transformation of urban and rural landscape combine to enhance the overall image of the city; and development of rural tourism by combining innovation and local tourism standards; and improvement of urban tourism services combine to continuously improve the tourism environment; and strengthening of industry management, and continuously improve the level of tourism management and tourism service quality.
● Progress
Preliminary experiments show highlights
The overall progress in the recently held forum on tourism standardization pilot, deputy director of China National Tourism Administration Du Jiang said that tourism standardization of experimental work is being actively and steadily push forward, a lot around the basic, pioneering work, the highlight of experimental work initially apparent. Travel around the active exploration and innovation in promoting the standardization of methods, breakthroughs and Promoting combined.
Deputy Secretary of Suzhou Municipal Government, said Lu Weiyue, becoming the first national standardized pilot cities, is the city of Suzhou to speed up the construction of important cultural tourism opportunities and handle. Created to accelerate the consolidation and promotion of results, Suzhou introduced the "Suzhou tourism on the promotion of standardization of policy guidance" on the implementation of standardized project guided tour to support funding and incentives to promote industrial quality, brand-building, enhance core competitiveness model to promote urban infrastructure, the landscape transformation of the tourism standardization and standardized introduction and training of personnel policies, etc. to support efforts to explore the use of standardized solution to the tourism development tourism in the hot and difficult problems.
The center of Xuhui District of Shanghai City, the pilot is to seize the city the focus of tourism resources feature full coverage in the standard industry-wide basis, highlighting the tourism industry, Xuhui District, the standard system. Xuhui District, Shanghai Vice Mayor Zhou Xiufen said, "low-carbon tourism enterprise technical requirements and service specifications," "economic chain hotel service quality and specification", "international exchange of family quality of service and norms", "MICE tourism service standards" and "silver-haired tourist services quality requirements" and 5 Xuhui District, the new standards are being developed, it will closely focus on the advantages of Xuhui District, resource characteristics.
Wuyuan County in Jiangxi Province Party Committee of the Work Committee for Tourism, said Han-Xin Wang, Wuyuan County tourism as the leading regional economic and pillar industries, focusing on "China's most beautiful village" development orientation, efforts to form the core of rural tourism to local standards system, and in some ways in a more leading position. Wuyuan scenic spots such as the international environmental system has passed iso14001 iso9000 international quality system certification and accreditation; Wuyuan set of rural tourism in order to farm music featuring local standards system, through improved promotion, has risen as a "farm-star hotel in Jiangxi Province assessment standards" .
In Yangshuo County, rural tourism accommodation was already accounted for 70% of the total number of received, total tourism income of rural tourism revenue accounted for 52% of the county. To Village Tour into the normalization and standardization track, Yangshuo has developed a "model village tourism residential appraisal standards" and "Interim Measures on Management Yangshuo County residential hotels" and "place in Yangshuo County tourism management," and so has the local characteristics of the management standards and evaluation mechanisms. For some time, Yangshuo also plans to meet local conditions to develop local standards and enterprise standards such as rafting trip tourism standards, standards for bicycle travel tourism, rural tourism standards.
Du Jiang said that in 2011, tourism standardization pilot will enter a crucial year. Current and future tourism will be standardized as a demonstration pilot in charge of industry-sector-driven standards for the implementation of the important conventional means. Industry authorities will be more use of economic, legal and standards and other means to promote industrial development, and tourism as the tourism industry standardization demonstration pilot supervision and management of the work of a good grasp of long-term basis, to the tourism industry into a national strategic pillar industries and the people more satisfied with the modern service industry. Source: China Tourism News
