5 years history of the moment, but for the Sichuan tourism , the "Eleventh Five-Year" in the 5 years, but it is colorful tourist industry for 5 years. Building a moderately prosperous society in the province, foster tourism a pillar industry, construction, tourism economy of the critical period, Sichuan tourism with the pioneering and innovative spirit and fruitful achievements in the history of the most carefully written on the left page.
Accelerate forward, the objectives and tasks ahead of schedule
The hands of time allocated back to the beginning of 2006 to guide the tourism industry in our province, "Eleventh Five-Year" Development of a programmatic document - "Sichuan" Eleventh Five-Year "Tourism Industry Development Plan" initiated. Toward the development goals identified in planning and basic tasks, Sichuan tourism began a 5-year development, climbing and sprinting ahead of the road.
End of the year 2010, the Sichuan Tourism to produce a beautiful responses: By 2009, the province's total tourism revenue reached 147.248 billion yuan, a year ahead of completion of the "Eleventh Five-Year Plan" identified "the province in 2010 total tourism income of more than 140 billion yuan, "the objectives and tasks.
Currently, an international tourist city, three travel brands, 10 key tourist cities have been designated on the construction of a successful conclusion; 20 key scenic spots, 40 small towns to build tourism basically completed; 3 international leisure tourism , 5 new tourist area and 10 boutique resort is also beginning the construction of tourist areas, for "By 2010, the province into an important tourist destination in Asia, as to promote China's tourism powers made by the Asian economic power across the world tourism important support, initially built tourism economy, "the" Eleventh Five-Year Plan "objectives and tasks to make the perfect comment.
In addition, the Sichuan tourism has basically completed the construction of competitive tourist destination system, system of a wide range of tourism products, quality and efficient system for the tourism industry and the scientific and rational elements of the tourism industry, the four major system management systems; do a good job improving the tourism industry development system, and strengthen tourism planning and management, innovation and tourism investment and financing mechanism to increase tourism promotion efforts to accelerate the tourism education and research, expanding the opening up of six security, and promote sustainable and healthy tourism industry, the rapid development of the comprehensive construction Well to make a positive contribution.
Healthy development and fruitful impressive
5 years of trials and hardships, 5 years of pioneering innovation in the provincial government's strong encouragement, the Sichuan tourism in the "Eleventh Five-Year" period has shown a good momentum of development, the harvest rich results.
Tourism overall economic growth rate was significantly higher than the national average. For many years, Sichuan tourism revenues are higher than the national average rate of increase. "Fifth" period, the Sichuan tourism revenue annual increase of 22%. "Eleventh Five-Year" early in 2006, an increase of the province's total tourism revenue reached a record is 35.81%, the growth rate than the "fifth" period has been greatly improved, far higher than the national average of 15%. In 2008, "5.12" Wenchuan earthquake disaster and the international financial crisis, the province's total tourism income of negative growth. But with the policy to develop domestic tourism and tourism revitalization project "five actions" of the effective implementation of the province's rapid economic recovery in tourism in 2009, the province received 220 million tourists trips, tourism revenues and more than before the earthquake recovery, reaching 147 248 000 000 Yuan, total tourism income of 34.8% average annual growth rate was significantly higher than the national average annual growth rate of 11.20%, Sichuan tourism revenue contribution to the national tourism by the 9.38% rate increased to 11.41%.
Tourism overall strength of the leading west. "Eleventh Five-Year" period, the province's total tourism income and the total number of tourists rank first in the western region. In 2007, the province's total tourism revenue in the western region took the lead 突破千亿元 mark, reaching 121.7 billion yuan, equivalent to 11.6% of gdp, becoming the eighth 突破千亿元 provinces.
Disaster recovery revitalize the tourism industry achieve significant results. Shocked the world, "5.12" Wenchuan earthquake, so that Sichuan tourism "is injured." As a post-disaster rehabilitation and reconstruction of the leading industry and competitive industries, tourism to revive the project in our province strong, launched the "big move cited strong line co-ordination, boost tourist confidence, to enhance rural tourism, the quality of strong brigade," the "five actions"; development of "strengthening the territory to promote overseas, the focus around to ensure the province," the market positioning and promotion marketing approach; create a "price depression" competitive advantage, so that Sichuan tourism revitalization of rapid recovery, early completion of the tourism recovery and reconstruction objectives and tasks. The province's total tourism revenue in 2009 reached 147.248 billion yuan, an increase of 34.8%, 21% increase over 2007, the province's major tourism development indicators have reached or exceeded the level before the earthquake. 37 tourist attractions are creating a disaster-class tourist attractions, tourism has become the province's post-disaster restoration and reconstruction of the fastest growing industries.
Travel four system with remarkable results.
"Eleventh Five-Year" period, the province to create a group of domestic and international tourist destination - Chengdu is the world's best tourist destination center as the first Asian member of the world's best tourism destination network; Nanchong, Deyang, Guangyuan, Xichang, Suining, Hua Ying, Qionglai other seven cities have successfully created the China Excellent Tourism City; Jiuzhaigou County received the first batch of "China Tourism County" title; new boutique five tourist class tourist attractions added 20 4a , involving the total tourism revenue in the city state of the province's share of total tourism revenue also increased year by year ... ... the province the competitiveness of tourism destinations is growing.
5 years, the province is committed to the development of diversified tourism product system - has been formed leisure, tourism, agriculture and tourism, MICE tourism, self-help self-drive products, and scale, unique. Leisure travel in China to create the Dead Sea, Jiuzhaigou Paradise, Xiling Snow Mountain , and a number of mature Qionghai scenic attractions; red tourism launched Zhu De, Deng Xiaoping, Chen Yi, former residence and other "Generals Hometown Tour" project; rural tourism with local farmers, forestry, animal husbandry, fishery characteristics, created "Le Tour the birthplace of China's farm," agricultural village, Chengdu, Trinity Township, "five", Longquan Peach Council, will wait for a large number of Xinjin pear farm praised by music by brand ; MICE tourism is the use of regional advantages, Chengdu, China Tourism Forum was held, the International Cultural Tourism Festival, Western International Exposition, Sichuan International Television Festival and a series of high profile international conferences and exhibitions. In addition, the province also launched thousands innovative self-help self-drive tourist routes, covering 21 cities across the province, the state's major attractions. Tourism products in our province's tourism system from a single tourism and leisure products to both the gradual transformation of integrated tourism products.
Element system in our province continue to improve the tourism industry - Shuangliu International Airport, the second successful test flight of the runway; Kangding regional airports put into service; building "ring for two hours in Mt tourism circle" Trunk Road; start building sheep (yang) into (both) Mindanao (eyebrow) inter-city express railway; construction of Yibin traffic leading to the waterfront along the Yangtze River in Sichuan ... ... built air, road, railways, waterways of the three-dimensional network of tourist traffic. Chengdu successfully created the first batch of "China's Best Tourist City"; Nanchong, Deyang, Guangyuan, Xichang, Suining, Hua Ying, Qionglai and other cities have successfully created 7 Excellent Tourism City in China; 40 tourism cities and towns, there are 9 a more mature, 18 tourist cities and towns beginning to take shape ... ... gratifying results. Tourism industry support for training the leadership of the group project of the measures tourism enterprises, the provincial government issued the "Sichuan Provincial People's Government on strengthening and expanding the development of tourism enterprises to accelerate the implementation of the tourism industry views", focusing on tourism to support the province's 64 ... ... to optimize key business environment for the development of tourism in Sichuan to explore a financial innovation tourism, leisure, holiday and other functions in one of the tourist complex development of new models.
Tourism industry is more scientific and rational management system - in the tourism regulations and standardization, the introduction of a " Sichuan Tourism Ordinance "; completion of the" Sichuan Provincial Tourism scenic construction standards "," Sichuan Tourism Channel construction standards "," Sichuan Travel by car Car camp construction standards "and other standards; completed the provincial, city (prefecture) and county (city) Travel e-government Web site three clusters, with the major carriers of information for tourism cooperation projects. In tourism marketing, integration of resources to carry out joint marketing, innovation and introduction of "price depression", "Panda cards" and other incentives to attract tourists to Sichuan. In tourism planning and management, preparation of completion of the "Wenchuan earthquake restoration and reconstruction of tourism planning", "tourist area of Sichuan Province plans to build five new programs" and other key planning to start a " Sichuan Provincial Tourism Development Plan revision, "" Tibetan areas of Sichuan Tourism Development Program "," Chengdu-Chongqing Economic Zone tourism development planning ". Investment and financing in the tourism, and constantly improve the tourism investment platform of "211 Project", the formation of a number of tourism investment and development company, the optimal allocation of resources, expand the tourist market breakthrough. In tourism education and research, the start of "Western tourism personnel training base" project, set up a " Sichuan Tourism Development Research Center ", set the" Sichuan Provincial Tourism Association, Tourism research projects. " Opening in the expansion of tourism, the focus on promoting inter-provincial cooperation, the main source of domestic tourists in each group, publicity and promotion to establish a framework for cooperation, and signed with Vietnam, "Tourism Cooperation Memorandum of ten action" to jointly promote tourism between the two places industrial development and prosperity.
Sichuan tourism industry becomes more and more prominent.
From the "Eleventh Five-Year Plan" implementation point of view the situation in 2009 compared with 2005, the province accounting for the province's tourism economy gdp rose from 9.8% in 2005 to 10.4%. In 2009, the province's total tourism revenue growth reached 34.8%, higher than the provincial gdp growth rate of 20.3 percent. Tourism to the province's economic development has made more and more outstanding contributions.
Review and sum up, four experienced a miracle
"Eleventh Five-Year" tourism development in our province is very unusual, very unusual for 5 years. From early in the "fifth" period on the rapid development of high homeopathic off to the middle in the "5.12" Wenchuan earthquake disaster and the international financial crisis and the severe impact of falling into the trough, and then struggling to revive the post-Nirvana reborn restore the province's total tourism income and exceeded the level before the earthquake, the Sichuan Tourism Development has created a miracle.
Strengthening government leadership is the fundamental guarantee for the rapid development of tourism. Strong leadership of the party and government intervention, so that the rapid development of tourism, which is out of practice in our province, "government-led, corporate body, market-oriented operation," the "Sichuan model", has been highly appreciated by the National Tourism Administration.
In the "5.12" Wenchuan earthquake disaster and under the double impact of financial crisis, the provincial government as a post-disaster restoration and reconstruction of tourism, expanding domestic demand an important part of promoting development, the provincial government promptly issued a "do on the stronger large tourism enterprises to accelerate the implementation of the development of tourism, "and" speed up the recovery on the revitalization of the tourism industry on the "two important documents, and increase policy support, and actively promote tourism revitalization project, will travel into the overall planning and arrangements for local economic renewal, restore the traffic, urban construction, culture and festivals, ecological reconstruction, urban and rural, new construction and tourism development in rural areas closely integrated, and achieved remarkable results.
"Eleventh Five-Year" period, the province to further summarize the implementation of government-led strategy to grasp the "four ways", that "To know the potential of Tourism", the Tourism Working Party into the government center being; "advantage of the opportunity to promote travel "take the initiative to tourism, other industries into development strategies;" take this chance to help brigade ", multi-industry integration, multi-sectoral collaboration, multi-regional joint development;" rally strong brigade ", and vigorously to create a tourism momentum, strengthen promotion and marketing, expanding tourism market.
Co-ordinate the implementation of line is the Sichuan tourism industry in the "Eleventh Five-Year" period of government-led tourism development strategy in depth and " Sichuan tourism development model "of innovation, but also had an impact on other domestic provinces and cities. Central province to determine the nine tours, tourist routes into the music, the three lines of cultural tourism and "the Long March," red tourism line 4 first co-ordinated quality tourist routes, the seven cities included in the pilot city of the province's overall tourist routes, built into focus - music - elegant, and the three cultures of two tourist routes, and promote the Sichuan tourism from tourism to create economic growth "point" of tourism to economic development, "axis" change.
Follow the law for the needs of the scientific development of tourism in the basic premise. In the development of "Eleventh Five-Year Plan", when, for inbound tourism is the Sichuan tourism in the short-board, "Eleventh Five-Year Plan" proposed to achieve a breakthrough in inbound tourism as the Sichuan tourism development breakthrough. In early 2007, the province in the "across the four" major issue in the research process recognizes that the key is to demand-driven, and enhance industrial efficiency, enhance quality, improve industrial competitiveness. Therefore, demand-oriented follow the rules of Sichuan, a breakthrough on decisively to improve its efficiency and per capita consumption level of priority on the development of domestic tourism. This strategic adjustment, the Sichuan tourism deal with the "5.12" Wenchuan earthquake and the severe impact of the global financial crisis, the rapid rise rapidly in the face of adversity played a crucial role.
Pay close attention to tourism destination system is the key to enhance tourism competitiveness. Modern tourism market competition concentrated expression in the competitive tourist destination. To this end, the "Eleventh Five-Year" period, the Sichuan Province to Chuangjia, excellence, creating a to promote, to co-ordinate lines as the starting point, pay close attention to tourism destination system, Chengdu became the first batch of three "the most Good Excellent Tourism City "is one; new" China Excellent Tourism City "7, the new number of the country's second; new tourist attraction for 3 5a, 4a-level increase of 43 tourist attractions, 4a-class tourist attractions Add the number of ranked fourth in the country; in the country co-ordination theory first proposed travel routes and tourist routes such pilot projects carried out, which greatly enhanced the Sichuan tourism competitiveness.
Based on the people rich province is to enhance the status of tourism industry, a necessary requirement. May 13, 2007, the Ninth Party Congress established the Sichuan scientific development, the theme of building of harmonious society, people rich province has developed a comprehensive well-off ambitions. "Eleventh Five-Year" period, the tourism industry in the province and give full play an important role in improving people's livelihood, by developing rural tourism, red tourism, ethnic tourism, increasing peasant income, agricultural efficiency and rural development, promote the Western Region out of poverty rich. Currently, the province has more than 51000 administrative villages, the development of rural tourism have led farmers to get rich in the village of 2550, accounting for 5% of the total number of villages across the province, driving 3.75 million farmers benefited. 2009, overall income of rural tourism in the province accounted for Sichuan Tourism 27.6% of total revenue, tourism has been fully integrated functions, the status of tourism industry and more prominent.
Address the lack of optimization strategies achieve better results
Performance has become a behind the scenery, before being summed up and improved a clear lack of efforts. Currently, the tourism industry in our province there are still five major problems -
Not prominent strategic position in the tourism industry. Although tourism in the status of the pillar industries in Sichuan Province has been basically established, but both in conception and in practice, the tourism industry's strategic position in the national economy has not yet established. Province in the middle stage of industrialization, the development of tourism at all levels, not to put on the strategic level. The role of the development of tourism is more reflected in the economy, but its urban functions, enhance the reputation and promote urban and rural areas, promote employment and other aspects of functioning is not enough, the development of tourism on economic restructuring, construction environment-friendly society has not played its due role. Economic and Social Function of tourism also can not play to match its strategic positioning.
Extensive pattern of tourism resources. Sichuan natural tourism resources and cultural resources is very prominent, but the block management of tourism resources, attractions, development of fragmented, isolated operations, decentralized management, tourism resources integration is not enough, the overall competitiveness and attractiveness to be improved. And inadequate integration of tourism and cultural industries, high-quality tourism product development, history and culture of the lack of a breakthrough, big brands, small spots can not change the situation.
In addition, development of inbound tourism in our province is not enough. Immigration tourists mainly from Japan, Korea, Southeast Asia and some countries and regions of Hong Kong, Macao, European and American tourists do not scale. 2008 "5.12" Wenchuan earthquake, coupled with global financial crisis and a flow of diseases and other factors, the Inbound Tourist Revenue and sharp decline in inbound tourism trips, behind the western region of Yunnan, Shaanxi, Guangxi, Inner Mongolia and Chongqing provinces. Inbound tourism is a measure of a region and reflect the further opening of an important indicator of international competitiveness, therefore, to build a tourism economy in Sichuan and the western highlands of economic development, still need to accelerate the development of inbound tourism.
Slow transformation and upgrading of tourism products. China's first Mountain, Jiuzhaigou, Qingcheng Mountain - Dujiangyan tourism zone in the "Eleventh Five-Year" period are successfully created for the state-level scenic spots 5a, but not yet formed a truly international leisure tourism. Province on the construction of tourist resorts is the lack of construction standards guidance, but also the lack of policy support.
Shangri-La Ecological Tourism Zone, Panxi sun holiday area, the Jialing River ecological and cultural tourism, culture, states Dan Haisheng Bamboo Sea resort tourist area, "mountain lakes" leisure tourism and other new five tourism master plan has been completed, and achieved some fruits of construction. However, lack of provincial-level policy support and financial investment, construction and implementation are not clearly defined subject, there is no breakthrough. "China's Dead Sea" sports leisure tourism, Dayi Xiling Snow Mountain - Huashuiwan Hot Springs Resort and other tourist resort tourism products is currently under construction, but not fully realized the transformation and upgrading of tourism products.
The main tourism market is small. Although the tourism industry in our province beginning to take shape, but the size of the main tourism market is still too small. The province's total number of tourism enterprises, but small, have not formed a large tourism industry groups, "scattered, small, weak, low" phenomenon still prominent, competitive strength is not strong.
Quality of tourism services to be improved. Although Jiuzhaigou , Leshan Giant Buddha , Emei , Dujiangyan scenic spot fine management of these good, by the tourists highly. But on the whole, the province's tourism public service facilities not perfect, the overall quality of tourism management and services, not fine, visitors travel is not very high overall satisfaction.
Concluding Remarks
"Twelve five" footsteps approaching, standing at a new starting line, Sichuan tourism will continue to strengthen the government-led strategies to accelerate economic growth mode transformation, urban and rural tourism development, strengthening the integration of tourism and related industries, and tourist information building, strengthening initiatives such as opening up and cooperation to complete the "higher than the national average growth in tourism, higher than the province's gdp growth rate, higher than the provincial level of the overall development of tertiary industry growth rate, the basic goal of achieving tourism economy "and" Twelfth Five-Year Plan "task. Source: Sichuan Daily
