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Sichuan Tourism Strategy



Chengdu Intangible Cultural Heritage Festival to become the world capital of non-heritage

Published: December 19, 2010

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3000 opening ceremony tens of thousands of actors and audience interaction carnival, 600 field you Changba me dizzying performances on stage each day of non-heritage parks and major sub-venue attracting thousands of visitors, members of the public ... ... the second non- Festival highlights on the left and still so many unforgettable. Non-material cultural heritage protection and heritage is today a hot topic of common concern worldwide, and now if to mention the "World Intangible Cultural Heritage of all," many people will emerge out of mind once the name of a city - Chengdu, China. Held twice in a row, China Chengdu International Intangible Cultural Heritage Festival in Chengdu has become not only a new world business cards, has become China's cultural soft power outside the window to show - more and more people through non-heritage festival understanding of Chengdu, Chengdu, organized by section for a typical non-Chinese heritage.

Non-left section of a

"Disney Culture" Carnival

Heritage Festival is a non-approval by the State Council, the four "national" cultural events and famous one is unique in the world at present. The first session of the Ministry of Culture and Sichuan Provincial People's Government hosted the second session of the UNESCO added the organizer. The first record of the number of non-heritage festival the first and second festival is even more to become the world benchmark examples. Coupled with the second non-heritage festival organized by the active participation of UNESCO, it is effective to enhance the activities of international and influence. Left section of the major activities of non-fully mobilize the participation of the masses, and it is the active participation of the public for non-left rejuvenated, this "non-heritage festival" like a huge magnetic field, will be scattered around the world organically around the best and the essence of the intangible cultural heritage come together, so that we enjoy, intoxicated, moving, surprising, thoughtful, so that the public in this exchange, communication, in the exchange tradition, in the communication protection.

Performance of about 1 km on the road, nearly 3000 actors and tens of thousands of spectators enjoy carnival, ignited the passion of Chengdu. The last non-left of the festival left a deep impression to many people. In an international platform to show to the general public visitors a rich intangible cultural heritage, intangible cultural heritage to attract public attention to the protection of non-heritage festival as a unique opening, but also of non-heritage festival's unique charm lies. Non-heritage festival, held each day of non-heritage Park Expo performances of different theme days, and in the Jinsha Ruins Museum, cultural protection Wenshufang Area, Pixian Anjing, Chongzhou and Dujiangyan set of five sub-venues, each with activities is also characteristics. From "Night Sands" to Wenshufang "street carnival", is directly facing the public and held in foreign tourists, non-left section of the broad participation of the audience as a "culture of Disney" Carnival.

United Nations officials praised Chengdu

Capital of the world's intangible cultural heritage

UNESCO Intangible Cultural Heritage Festival has been, distinguished guests blown away. It is because of the active participation of citizens in Chengdu, portrait input section for non-glow of charm left. Non-heritage protection is not put into the non-heritage museum project, but the masses of these folk art activities in the rejuvenated to attract public participation, which can better transmission. "Non-left section," the charm lies in the glorious glow of Chengdu, Chengdu unique cultural character: a long history of traditional culture, non-material cultural heritage resources are very rich in organic integration of traditional and modern, showing tolerance for Chengdu and absorb force. Harmonious and inclusive character of this city and a rich cultural heritage, as "non-heritage festival" organized, fit the theme of creating a very warm atmosphere.

The second "non-heritage festival" organized by UNESCO in China's first international cultural festivals, with the UNESCO for the first time a country's local government Liaison international activities. Office of the Executive Committee described as "unprecedented attention." Why is so Chengdu favored by the United Nations? The official told reporters, Chengdu Intangible Cultural Heritage Festival is the world's first non-material cultural heritage and the theme of large-scale international cultural festivals, the last non-heritage festival won the conference delegates and the general public, visitors praise of At the same time, it also caused widespread concern in the international and domestic, was well received. Participating in the special session of representatives of the Governments of the Intangible Cultural Heritage in Chengdu to seize an international platform for exchange of showing praise and admiration not only that the section of non-heritage protection work on the promotion of non-heritage landmark. UNESCO Assistant Director-General Li Weili culture and 13 staff members specifically joint signatures, left for Chengdu "We have announced the name of UNESCO - Chengdu, capital of the world's intangible cultural heritage," the complimentary remarks.

Non-heritage festival has just started

Industry has shown the value of

Executive Committee, the official told reporters, in order to organize non-heritage festival the last, the Executive Committee of the international project has several well-known non-material cultural heritage associated with cultural activities, such as the carnival in Nice, France and Brazil carnival section. Carnival in Nice, France, of which only the current scale of Chengdu, one-seventh of non-heritage festival, but the burst of the great industrial value. "Nice is a French town, but the total population of 34 million, but by the Nice Carnival will be held, but at least a year to bring the equivalent of 400 million yuan in ticket sales." Executive committee official said, in addition to ticket sales outside , a lot of other travel, food, hotels and other industry revenue, "the current non-heritage festival though we just started, it only twice, but has begun to show great industrial value. We specially invited statistics department involved in tracking survey using scientific means to interpret the statistical section of the industrial value of non-heritage, which is the first time in the country! "

In addition, Chengdu is a city of nearly 5000 years of civilization 3000 years of history and the history of the city of historical and cultural city. In the long course of historical development, the "Land of Abundance" created a colorful and long history of the tangible and intangible cultural heritage, forming a broad and unique regional characteristics of the Chengdu civilization. Intangible Cultural Heritage, Chengdu has more than 300 projects, including national non-heritage items 17, 26 provincial non-heritage projects, municipal non-heritage items 80; non-representative inheritors of the national heritage items 7, Province Level 52, municipal 101. Volume theory, among the best in the west, with the rest of sub-provincial cities, but also the forefront. For such a wealth of "treasures", even after a catastrophic disaster in almost unharmed, thanks to the timely relief and reconstruction of the solid, UNESCO experts agree that this is the wonder of the world, "Chengdu experience "is worth to the global promotion of reference.

It is reported that in 2011 held the Third China Chengdu International Intangible Cultural Heritage Festival to start planning now, when a larger scale and influence of international cultural event will be held in Chengdu, a grand, "Chengdu, the world's non-heritage capital "will be more known around the world charm. Source: Chengdu Daily

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