In recent years, although China's tourism industry suffered a financial crisis and emergencies, adverse shocks, but still the rapid development of China's tourism market. Total tourism revenue in 2008 still reached 1.16 trillion yuan, an increase of 5.8% over 2007; to 2009, the total income of about 1.26 trillion yuan, compared with 2008 has increased by 9%.
At the same time, with the advent of the Internet, tourism and the Internet, these two emerging industries in China showed strong alliance posture, and a gust of strong cross-sectoral co-operation integral force in the early twenty-first century, the development of recent years show rapid momentum.
According to China Internet Network Center of China announced in early 2010 released the report of the 25th Internet show, as of the end of December 2009, Internet users to use Internet tools in the online behavior, though still in the top of the music, news, search for the three items, but ranked first and second growth is online payment and travel reservations, travel reservations is 77.9% annual growth, annual growth rate of online payment users to reach 80.9%.
Can be seen, the network is becoming a tourist travel hundreds of millions of Internet users and select the first source of information channels. Compared to traditional media, online media advantage is obvious, it has spread wide, fast speed, without time and geographical constraints, nor the layout and number of constraints, it is detailed, vivid multimedia, target groups and can be implemented and two-way communication, timely feedback, information dissemination help to improve the efficiency of marketing and communication effectiveness, reduce marketing costs. Therefore, the scenic background of the new age of network marketing should be the potential to enter the high-speed rapid period of development.
Now, many of our larger tourist areas have established their own specialized travel site, including the scenic features of the situation and introduce real-time network information, to provide professional travel booking service, and many other content, such as Huangshan Mountain, Wutai Mountain in Shanxi, Sichuan Jiuzhaigou Yunnan Stone Forest and so on.
Area professional website, brand and image in the promotion area, strengthen the network capacity of the Information Age to enhance the overall operation area, there has been a positive and significant meaning. But a single area site, in the face of tourism and marketing aspects of customer service, its shortcomings and deficiencies are evident, the more prominent problem is confined to the attractions, hotels, transport, travel agencies and other tourism elements of the picture or text telling a tale style introduced in the transmission of information is certainly intuitive, clear, and in marketing operations, and it can only lead to the attention of tourists, have related interests, while critical in marketing to promote the cultivation of desire to buy and buy actions, such sites had little effect.
Therefore, there is a need both to integrate the various tourism resources of each area, the area to provide integrated display platform, to provide brand planning, image promotion of professional services, and potential tourists to integrate resources to provide travelers all aspects of tourism products and services orientation, allowing consumers according to their characteristics and needs in the context of the country and the world without geographical, time constraints, quickly find a comprehensive line of tourism demand and their services, and carrying out a full understanding of on the basis of comparison, online transactions. In other words, able to build a scenic and timely communication between consumers, trading the green channel, and tourists to scenic spots to build an interactive exchange platform.
China's new era of entrepreneurs in the wind to capture the market and win market opportunities, the always had a very keen insight, was established in 2004, King domain of international tour operators Group, has been working in China travel planning and consulting services area, after leaps and bounds a few years later, King was not the domain group saw the rise of the great potential of network marketing area, so, first established in 2008, a new type of b2c e-commerce travel sites - travel ass mother, into the tourism e-commerce, chairman of Hong Qinghua that the "Tour" the future will accomplish a great deal of e-commerce-based, so "ass mother travel network" clear from the beginning to the scenic spots, this new distribution business model as a entry point for the establishment of a service area and a tourist-type travel services platform.
King Domain Group to the "area marketing" is defined under the tourism area with the advantages of Internet technology, the computer technology, telecommunications technology and network systems and selling tourist attractions distribution channels used in the formation of a new type of e-commerce model, It includes the area in the online transmission and reception of information; ordering, payment, customer service, online sales, online pre-sales promotion and after-sales service; and the use of the Internet area branding, market research analysis, financial accounting and tourism product development, design, etc. . After several years of rapid development, as of the end of 2010, and "ass mother travel network" to establish cooperation in the area has reached more than 2600, covering 26 provincial administrative regions in China, Booking a day travel through the mother's ass about 10000 visitors people.
Integrated area in recent years the industry of network marketing situation, we can conclude the following area of network marketing advantages and features:
First, the area can take advantage of the characteristics of the Internet, without geographical and time constraints, the scenic products directly to tourists display and publicity, in particular, can use the three-dimensional virtual technology, scenic landscape and not moving product into an increase Moving scenes on the Internet, so click on the scene who feel like being in the same area, visitors to the area to deepen the understanding of the intention to stimulate the interest of tourists.
Second, the area very critical part of network marketing, is to make a lot of search engines can direct, fast search to the area you want to promote the products and content, which use to the website seo optimization (searchengineoptimization, referred to as seo), the so-called seo optimization is a search engine using the rules to improve the destination site in the search engine rankings within the method. This requires professional website optimization technology not only from the programming, but also set the precise keywords and regular search engine results based on appropriate adjustments to be targeted for the target population.
Third, because of network marketing is open, interactive, timely marketing and other media do not have the advantage, so network operators in the marketing area in the process clearly and directly through the Internet, visitors to grasp the needs and intentions, through the blog, forums , IM, etc. lines with the tourists in front of the line after the communication and feedback to maximize the network marketing market monitoring, regulating functions, this is another area of network marketing unique advantage.
In short, China's scenic network marketing in the development of a few short years, has made remarkable achievements, but also the accumulation and formation of some of the more sophisticated marketing tools and models, ass mother establishment and development of travel is one of the best example. But the area of network marketing is not limited to the results, it also has many places need to constantly refine and improve, it also has visions of a more general need to work together to create industry colleagues. Source: China Tourism News
