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Sichuan Tourism Strategy



"Heaven and Earth luck" to become the leading show in Chengdu Tourism

Published: December 9, 2010

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Today's tourist attractions is no longer simply an increasing number of visitors to cultural tourism with local characteristics, tourist performances as the necessary elements of the process in the tour experience. In Chengdu, in addition to the public and tourists are all familiar with the musical "Jinsha", there is a great national musical "World Lucky" very influential in the country, and even become the favorite of 2009 CCTV Spring Festival Evening show. With "Heaven and Earth luck" constant revision perfect, and in the United Kingdom and other countries and regions at home and abroad on tour, a tourist card performance leader quietly born.

Spring Festival debut, "Heaven and Earth luck" the most popular

Speaking of tourism performance, and Chengdu in the country be in the forefront. Prior to the "Shu wind Yayun", "Hibiscus essence", "Jincheng cloud music", etc., can be called the Chengdu tourism a model for performing arts, " the Chengdu tourism 'to see the temple during the day and sleep at night' Huang Li has become, and now tourism fire performances, Chinese and foreign tourists to Chengdu, history and culture show, but also to keep the tourists. "industry analysts Road. "Heaven and Earth luck" that Taiwan is rich in tourism of Chengdu Features performances, at the moment is auspicious Chengdu world headed Masterpiece Theatre. Seen it performed many of the audience rating, "Heaven and earth luck," another way, playing ethnic card and yet regional features, the launch of this radio program will increase the Chengdu tourism new content, and practical the Chengdu tourism elements of the "entertainment" .

2009 CCTV Spring Festival, Chengdu-made "heaven and earth luck," singing the love and gratitude, like a breath of spring, warm the hearts of audiences across the country, known as the Spring Festival the most tender moment, there is no suspense to the Spring Festival Evening won the audience favorite shows. Achievements are hard won, you know, when the Spring Festival Evening program with thousands of candidates, the real New Year's Eve show with the audience to meet only 37, dance class can be awarded in 24 programs, "the favorite of the Spring Festival Evening Show" is only 6, multitude of strong and competitive.

"Heaven and Earth auspicious" Spring Festival debut is "Chengdu-made" program for the first time in the form of an independent board Gala.

Creative System Reform Road Academy

"Heaven and Earth luck" seems just a show, but in fact it is an innovative mechanism to explore new way of performing a successful reform attempt. September 2007, when the Chengdu Culture Communication World auspicious launched a large-scale multi-ethnic dance "Heaven and Earth luck." Head Lanka Bu-foot, admits: "" Heaven and Earth luck "to be performed in the tourism market, long-term survival and must combination, together with the industry to more foreign aid. This point, the Chengdu Cultural Tourism Group is the best choice." In 2008, Chengdu Culture Travel Group to acquire World auspicious way to re-cultural communication company in Chengdu, Chengdu Culture set up a world tour auspicious Theatre Co. and Chengdu National Song and Dance Ensemble, the cultural tour of cash shares accounted for 51% of the shares of the Group, Chengdu World auspicious cultural transmission companies accounted for 49% of the shares.

CTS full text of Chengdu, cultural and tourist resources as an integrated platform of investment and financing platform and a strong operating platform resources, the "heaven and earth luck," the show began production, market operations, middle-range of brand communication process carefully orchestrated, "This is the Chengdu Academy of reform to speed up, speed up the pace of innovation mechanisms vivid expression." relevant person in charge said with deep feeling, "program could go into the text of the Spring Festival Evening Tour Group in Chengdu is promoting the" World Lucky "market operations, the brand dissemination of the rich to bear fruit. "reorganization after World auspicious Chengdu Culture Tour of Chengdu National Song and Dance Theatre and a collection of the current best and most influential ethnic minority artists and art experts, many love, the" World Lucky " were revised to ensure program quality and quality attributes. New version of "Heaven and Earth luck" fully upgraded, to Tibetan, Qiang and Yi ethnic song and dance, costumes, music, folk and other large non-material cultural heritage and material culture of the original ecosystem, to "loving, world auspicious" as the theme and original ideas, to pray and harmony for the plot lines, the Tibetan culture, Qiang culture, the performance of Yi culture thoroughly.

"" Heaven and Earth luck "will greatly promote the success of the city's blend of culture and tourism and development, will also promote further prosperity of culture, show business." Lanka Bu-foot head, said with confidence. Source: Chengdu Daily

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