This is a lively practice post-disaster reconstruction, but also take the low-carbon development path of the lively practice, it is thoroughly implement the scientific concept of development and implementation of strategic resources into a lively practice -
JIANMENGUAN Shudao, Wu hometown. In recent years, especially the "5.12" earthquake, according to the provincial reconstruction on the deployment of the tourism industry, Guangyuan City Commission, the municipal government as a strong tourism industry recovery and reconstruction strategy for the implementation of resources into one of the seven sections, as a low Carbon reconstruction and transformation of economic development, an important starting point to achieve enriching Huimin and carrier, fully tap the rich tourism resources to enhance tourism infrastructure and promoting the development and management system innovation, and accelerate the build key scenic areas and scenic quality, actively develop tourism products raise the overall level of development of the tourism industry. Two years, a total integration of all kinds of Guangyuan City, nearly 20 billion yuan of funds, initiated in 9 countries 4a-class tourist attractions to create. At present, Huang Zesi, Cuiyun Gallery, JIANMENGUAN, Zhao Hua city, the East River earthquake ruins park, the Red Army crossing the West Cangxi Wudang 6 countries 4a-class tourist attractions, the city has reached the national level scenic spots 4a 6 , second only to Chengdu, the province ranked the second.
According to statistics, this year's "October" Golden Week, Guangyuan unprecedented popular tourist market, 162 million of tourism revenue, an increase of 46.37%, a new record, especially JIANMENGUAN area, a scenic city traffic there Zhaohua "blowout", tourists 596800 passengers, up 61.30%.
According to Provincial Tourism Bureau statistics show that this year, Guangyuan tourism industry growth rate of nearly 35%, 21 cities in the province (state) of tourism revenue rankings, Guangyuan tourism industry growth rate ranks second in the province, an increase of home visitors first in the province.
The vicissitudes of millions of years old, plump the Guangyuan this magical land.
Millennium Lee states, magical landscape.
Guangyuan is Sichuan tourism one of the most resource-intensive, in which state-level key scenic spots 2, 65 of natural landscape resources, coupled with a total of 541 cultural tourism resources. Culture, mainly in Sichuan Road, the three cultures, cultural and ecological-based red, scenic spots with the unique resources of high grade features.
"Jianmen male world" for Xiu one of the four famous King, Tangjiahe Nature Reserve adjacent to the Jiuzhaigou Tourism Link, has been included in the "Chinese and the Network of Biosphere Reserves." Shu Road is the most prominent cultural tourism resources, China Shudao total of 400 km, of which there are more than 200 kilometers in the territory of Guangyuan, but keeps the most complete section.
Breaking routine, big ideas
Travel from the Guangyuan earthquake "freezing point" take-off
Where red resources, not necessarily Qishanxiushui.
There Qishanxiushui place, often lack the cultural heritage.
The Guangyuan red, green, cultural enrichment of the three elements of tourism resources, resources, unique location.
In recent years, Guangyuan tourism development from small to large, being from the "kept in purdah did not know" to "Once out of the Inner World News."
Guangyuan City Tourism Rapid development of each step is filled with challenges, innovation and forging ahead.
While the development of the tourism boom in Guangyuan, the 2008 "5.12" Wenchuan earthquake to Guangyuan tourism suffered heavy damage, economic losses of 3.778 billion yuan.
Fortunately, the advantages of Guangyuan tourism resource base and tourism industry has not been fundamentally damaged, the remaining kinetic energy of the development of tourism, the pattern changed.
The face of disaster, Guangyuan people rely on themselves and turn challenges into opportunities. September 2008, at the Guangyuan disaster relief to a great victory in the crucial moment, Guangyuan City Commission, the government group of people pioneers, breaking routine, plan big ideas. Nine fifth plenary session in the Municipal Party Secretary Luo Qiang pointed out: "Guangyuan implementation strategies become bigger and stronger resources into seven sections: the energy, metals, agricultural products, tourism ... ... struggling to create a new situation in Guangyuan development."
February 2009, fifth in the six Municipal People's Congress meeting , the Municipal Committee, mayor of the MCA in the "Government Work Report" bigger and stronger tourism economy in the plate as the top priority. October 2009, the municipal government issued "on the views to speed up the implementation of tourism development" and specifically mentioned the year 2010, the city basically completed the post-disaster reconstruction projects tourism; 2015 to Guangyuan, Sichuan Road cultural tourism routes into distribution center Hometown JIANMENGUAN Wu Shu Road and tourist destinations, people and nature coexist in harmony and ecological leisure resort experience in seismic geological heritage. 2020, the Shaanxi-Gansu Chongqing Sichuan Guangyuan into four provinces (municipalities) tourism hub of the city, Tourist Transportation Center, domestic and international tourist destination ... ...
Year term of the city's Tourism Development Conference in Guangyuan county area have been held to "government-led, corporate body, market operation," the new model of tourism development, Tourism Development Conference competition with the contractor a new mechanism, the polymerization was Guangyuan Travel the development of a strong driving force.
23 to 25 November, the province's tourist routes Guangyuan win a spot in co-ordination meeting on Guangyuan reconstruction and development of the tourism industry is a great affirmation. Co-ordinate the implementation of tourist routes across the province, is the starting point for the work line, around line programming, make products, tree brand, construction, publicity grab, pipe market, strong service and education personnel, to give full play to Guangyuan tourism resources and promote Guangyuan significant tourism development.
As soon as possible to allow the natural advantages of advantages as a tourist, industrial and economic advantages, enriching advantages, the municipal government has put resources into tourism as the city's strategy for the implementation of one of the seven sections, as changes in mode of development, the development of low-carbon economy, promoting an important starting point of scientific development, as the reconstruction of the leading industry and power industry.
Ideas determine. From the earthquake's "freezing point" take-off, Guangyuan tourism leaps and bounds each year and a. A short period of two years, pursuing the footsteps of the city by the tourism industry grows louder every move, involved a municipal government decision-making ingenuity; every time forward, people of the city concept of development is yet another evolution.
"Guangyuan reconstruction as Mirs wings travel thousands of miles, is a vivid reconstruction practice, but also a lively practice low-carbon development, implement the scientific concept of development is a lively practice!" An authority on the tourism industry to Guangyuan said.
In this evolution of the movement, tourism this "sunshine industry" the pace of the rise is becoming increasingly resonate powerfully.
Heavy carbon, by fulcrum
Guangyuan improve reconstruction quality tourism science
By the sudden "earthquake" effect of tourism in the province overall decline. Serious environmental front, Guangyuan can fly against the wind? This is a test of a leader arrested development.
Revitalization, and how the essay?
"Low-carbon reconstruction, low-carbon development, scientific development, tourism, first!" Guangyuan, lock development goals and paths. After the earthquake, the municipal government promoting the tourism industry in the strength by leaps and bounds, the proposed "to Guangyuan, Sichuan Road cultural tourist routes into the distribution center, and Wu Shu Dao JIANMENGUAN hometown tourist destinations, people and nature in harmony symbiotic ecological leisure holiday experience in the earthquake ruins, "the tourism development goals.
Guangyuan City in the province to launch a low-carbon tourism disaster recovery and reconstruction planning, the July 10, 2008 to complete the planning text, the National Tourism Bureau and the provincial reconstruction in time travel into the Guangyuan "Sichuan Wenchuan earthquake reconstruction planning" an important part of , issued the post-disaster recovery and reconstruction planning in Guangyuan City.
Shortly after the earthquake, compiled by the well-known experts in Guangyuan disaster planning 68 projects implemented quickly, Guangyuan 29 tourism projects are all starting the reconstruction, completed an investment of 803 million yuan. This is the tourism to revive an important symbol.
Disaster, reconstruction truth, love to Guangyuan more beautiful.
Jianmenguan located "JIANMENGUAN Shudao" central area, with "man guards the pass, Wan Fu Mo open" the magnificence of the East. Jianmenguan scenic reconstruction, the reconstruction effort to Heilongjiang Province under the "Three Shudao with big" as the theme, according to the "one off (JIANMENGUAN off floor) a (main tour road) one person (Jiang Wei)" to create ideas, opened a new tourist road JIANMENGUAN. The whole project covers 6 categories of 99 projects, total investment 550 million yuan, which lasted 14 months, the official switch in May of this year, ticket sales and tourism receipts have the "Butterfly effect", and constantly refresh the record.
As the first earthquake broke ground after the earthquake museum, is the Guangyuan disaster recovery and reconstruction of the key projects is the East River Park, the site create a national earthquake seismic geological park and tourist attraction 4a important project, aided by the Zhejiang Province in full, the total invested 39 million yuan, the magnificent relief reproduction process, carry forward the great spirit of earthquake relief, recovery and reconstruction showing fruitful results.
Development process in the construction, municipal government decision-makers clearly recognized: to accelerate the development of tourism for the concept to the low-carbon development, the history, culture and ecological resources combine to form Guangyuan unique advantages of tourism development and competitiveness .
Project planning from the beginning of tourism into the low-carbon, eco-philosophy, area lighting, lighting, building to make use of new energy products, so that low-carbon tourism facilities. Guangyuan special attention in the area to build in the use of local stone, JIANMENGUAN moon, Gap, Black Mountain and other scenic spots in the parking lot the city using a total of 50000 square meters of stone, the laying of 38 km road trip step.
JIANMENGUAN after redevelopment area, always permeated with a low-carbon elements: 2 yuan per ticket, shall have special funds for ecological afforestation; area there is no fuel consumption within the operation of the cable car ... ...
Tangjiahe known for the giant panda nature reserves in the reconstruction of low-carbon first, planning a number of low-carbon eco-projects, both to reduce cutting of the original ecosystem, but also to ensure that visitors enjoy the beautiful scenery the greatest extent.
"Low-carbon reconstruction, give the city the power to promote low carbon economic development of tourism as the leading industry to nurture, this is our city healthy and rapid development of tourism can be sustained the key." Wang Guangyuan City Committee Propaganda Minister of Tourism will be given away rapid development of the "secret."
Kevin Brand, strong leader
4a Guangyuan second province-level scenic spots
The core of the whole tourism industry in a "King" character. No "King," not a tour, "King" from the more hospitable. Pleasing natural landscape, cultural landscape fascinating. Guangyuan in the attractive and competitive tourism market of the natural landscape and cultural landscape, such as bright stars.
"There is also a housewife meters. Travel this bowl of rice requires wisdom, with wisdom until texture of the notes to sing." This is the tourism industry jargon.
Creation of tourism brand, which is firm Guangyuan tourism development.
Guangyuan high standard, high starting point plan area, organization, and commissioned the preparation and review by the "Guangyuan tourism master plan" and a series of tourism planning instruments, forming a more scientific and standardized system of tourism, tourism work in the city to become a bright spot.
Two years after the earthquake, the city's tourism focus on strengthening the scenic highway, construction sites and public service facilities and the construction of peasant music, formed to develop the tourism industry of the chorus.
In 2008, Guangyuan 212.7 million yuan has been invested in construction funds to gradually build Huangze Si, Cuiyun Gallery 8 key tourist attractions such as the successful creation of the Huangze Si, 2 National Gallery 4a Cuiyun class tourist attractions; launch had overturned Jiashan leisure area, represented by a group of rural tourism attractions, built-star Nongjiale 150; identified 16 key construction projects in tourism.
In 2009, the municipal government has increased the area to create the intensity, integrated post-disaster reconstruction, reconstruction and other projects counterpart funds nearly 13 billion yuan, started JIANMENGUAN, Green River in eastern Sichuan earthquake ruins park, drums Town Hill - Seven Mile Gap, 9 Mingyuexia other countries 4a level scenic tourist attractions to create the work.
Guangyuan, is a red hot spot, as the Sichuan-Shaanxi an important part of the revolutionary base areas, the political center of the late Soviet Area and the Red Fourth Army of the Long March of departure, there have been 4.7 million outstanding sons and daughters of Guangyuan joined the Red Army, was born 10 counties level of Soviet power, the Republic emerged 10 generals, the Red Army left the city, wooden temple meeting venue and a number of precious cultural resources of red, casting a "Zhiyong firm troubles innovation, unity, numerous endlessly," the Red Army spirit.
To further Guangyuan rich red culture into tourism industry, to create tourist products, promote the spirit of the Red Army, advancing scientific development. Guangyuan invested 130 million yuan for 47 of the territory of red tourism resources protection and development. And with the Wanyuan, Tongjiang County, Shaanxi Province, Nanjing County, Nanzheng County, County of Gansu Province, Hubei Province Hongan, Jinzhai County, signed "red Anhui Hubei Sichuan Shaanxi-Gansu Tourism Cooperation Agreement", together building red tourism circle.
The province's largest tourism reconstruction project - the construction JIANMENGUAN area, in this year's "May Day" to the world before the scheduled opening. "October" Golden Week, received 138600 tourists booking trips, accounting for 23.22% of total tourist reception; ticket sales reached 6.49 million yuan, accounting for 88.70 percent ticket sales, the leading role in the emerging area.
This year in September, and the East River JIANMENGUAN earthquake ruins scenic park was officially named the national 4a level scenic spots. Drum City Hill - Seven Mile Gap, Gap successfully passed the provincial inspection moon, the moon Gorge scenic reconstruction completed in the November 25 re-opened its doors. Up to now, the city's tourist attractions has reached the national 4a 6, second only to Chengdu, ranked second in the province.
"Obviously, this is Guangyuan, a milestone in the development of tourism." A senior tourism the country's leading experts on the implementation of the Guangyuan great resource transformation strategy and fully affirmed.
With a skilful hand, clever integration
Guangyuan well-built tourist routes
Around the "roads of Shu culture", "Three Kingdoms culture", "Red Culture" and "ecological culture", Guangyuan with "housewife" of the hand, integration of advantageous resources and carefully build a number of characteristics of tourist routes, it is Guangyuan tourism charm.
Shu Road 3000 years ago is still preserved the earliest large-scale transportation of human remains, Biguluoma Boulevard is more a long history. Known as the human traffic in the history of the "road living fossil." Shudao total 400 km, of which there are more than 200 kilometers in the territory of Guangyuan, but also to maintain the most complete section. Shudao along a very large number of historical and cultural relics, with very deep historical and cultural heritage, is a unique country, unique, not copied the golden cultural tourist routes.
German aid to China leading experts in the planning and heritage protection center 4a berndseegers first came to national-level scenic spots Cuiyun Gallery proposal: "to protect the area of the original ecosystem, deep historical and cultural connotation Sichuan Road, the Sichuan Road attractions and other tourist attractions well unite to create Shudao quality tourist routes. "
State Bureau of ancient architecture team leader, the Chinese Heritage Society, the National Historical and Cultural Cities Luo Zhewen, deputy director of the Committee of Experts that: Guangyuan, Sichuan Road and the Grand Canal with the same point, the Chinese tradition - Heaven , this idea has not only pointed out the Shudao rich cultural connotations, there are a lot of natural content, with no critical nature.
Guangyuan travel around the "Quiet Night" under foot effort, to strengthen the protection of cultural route Sichuan Road, Guangyuan preparation of the "Sword of Zhao Shu Road, Guangyuan City Tourism Master Plan", "Zhao Jian Shu Road, Guangyuan City tourism image overall program," "Shudao protection program," formed in the city JIANMENGUAN Shudao important consensus on the overall protection of historic and cultural relics.
"China Sichuan Road culture line protection and the inscription" as the theme to hold "2009 China International Forum of Guangyuan Sichuan Road," while China's Sichuan Road declaration initiated the Cultural Routes Heritage initiative. In 2009, tourism was designated as the Guangyuan "JIANMENGUAN Shudao tourism."
Guangyuan unique geographical location, is determined by its culture, has a three axis with the three countries comparable to the status of the land Jingxiang, actually remains of as many as three sites are more than 140.
November 25, provincial leaders, held in Guangyuan co-ordination of travel routes across the province at the height of the scene commented, Guangyuan City Commission, the government adhere to the co-ordination and implementation of post-disaster reconstruction Tour combine to create tours Zhao Jian, co-ordination planning travel routes, improve co-ordination sites facilities, greatly enhancing the tourism image and core competitiveness, tourism income significantly more than the level before the earthquake, the province provided a convincing visit the site and can learn from the learning experience.
"Guangyuan City party committee and government to co-ordinate lines as the starting point to development as a leader JIANMENGUAN area, give the city the power to create Jianmenshudao three quality cultural tourism, tourism development Guangyuan caught the 'Niu Bizi', as long as such perseverance grab continues, Guangyuan will as soon as possible destinations. "Guangyuan Tourism Tourism has also been fully affirmed by the Secretary Zhang Gu.
Big promotion, strong sales
Guangyuan travel more "attractive"
The ancients said: "sell themselves." This sentence is now being changed to a "good wine but also ground crying."
Shouting loudly tourism brand to Guangyuan, Guangyuan adhere to the "going out", "Please come in", optimize the integration of tourism products, create marketing transport mechanisms to generous marketing plan to enhance the image of major events, through various forms, using a variety of opportunities, Guangyuan promote all-round tourism, multi-angle to create tourist brands.
Start as soon as possible after the earthquake tourist market, held in the Green River in eastern Sichuan earthquake ruins the country's first opening ceremony of the park and worship activities, started the "Shudao JIANMENGUAN Guangyuan '2009 Year" promotion activities, tourism development forum held in Red Guangyuan, Sichuan Road and the 2009 China International Forum, organized by the film "Aria Zhaohua" premiere and press conference, held off JIANMENGUAN floor area completed the reconstruction cum JIANMENGUAN 2010 China Sichuan Road Culture and Tourism Festival organized the "2010 China wangcang Red Tourism Festival" ... ...
Guangyuan actively organize the tourism enterprises "going out", participated in the National Tourism Fair, the National Limbaugh will be the province of the first promotion of rural tourism products, the World Expo, and other large-scale tourism festivals, for product promotion.
Two years after the earthquake, Guangyuan growing influence of tourism, promotion, China Central Television, Xinhua News Agency, People's Daily, Phoenix, Ta Kung Pao, Wen Wei Po, National Geographic magazine and other well-known media have on tourism were reported in Guangyuan.
Guangyuan, who traveled to the visitors with a refreshing feeling: "to Guangyuan, tourism, worth it!"
"More similar to the ancient city in China, Zhao Hua very unique original courtyard." Last October, the British expert donaldhankey Courtyard in Zhaohua after their visit to the ancient city of Koo commented.
"Ma bar features a wall of the ancient post road 'Road, the ancient, ancient trees, ancient transport facilities', which is the best preserved ancient Shu Road, a section of original, has a very high value and strong scientific archaeological ornamental." Peking University The World Heritage Research Center Director Xie says the high condenser.
Eye-opening, the future development of
Dapeng wings Guangyuan Tourism
Standing on the starting point for a new round of take-off, round off to explore new directions.
May this year, Party Secretary Luo Qiang as "Tianfu Sichuan and Taiwan-line" delegation visits Taiwan , detailed study of Taiwan tourism development, thinking all the way to interview all the way to speed up the strategic direction and implementation of inbound strategy more clear.
Than in the horizontal, find their own "short board."
Culture is the core competitiveness. And compared to other cities (prefectures), Guangyuan, there is still a gap. Increase the depth of the development of cultural tourism resources, in order to explore the characteristics of the connotation of the brand to expand its outreach and work hard, become a consensus.
Gap is the potential. The process of releasing the potential of both new development process, but also from the long view of people have short of self-renewal process.
The direction of a new round of take-off where? Change the way in the development: the future of Guangyuan, tourism, moving from quantity to quantity and quality and heavy-duty changes.
Find their own "short", more often than not found their "long" is harder. Only see clearly their "short" lie, others will have satisfied the "long" arms of the mind and spirit.
"By 2015, the city's tourism economy based on the total amount of the existing double tourism Jingjijiangshi initially built." This is the "second five" Guangyuan tourism vision.
Looking to the future, Guangyuan potentially very strong.
Now Guangyuan tourism development are trying to achieve by the amount of Tourism in the efficiency of travel changes, by the reception-based tourism to a market-based tourism, and from a single type of tourism to the complex travel changes; increase the tourism product of cultural content, to increase visitor retention time, increase in consumer spending of tourists and increase tourism's contribution to the income of farmers, increase the contribution of tourism revenue, increase in the proportion of tourism in gdp, speed up the Shaanxi-Gansu Sichuan Guangyuan into a strong economic and cultural ecological characteristics of city and country tourist destination.
Now, as the Sichuan tourism rising star, Guangyuan is becoming a unique culture, set of ecological, leisure, culture in one of the new tourist destination.
Open Guangyuan, tourism activated Guangyuan, is to usher in her charming smile P Plus guests. Source: Sichuan Daily
