Open bar saying: "National Economy and Social Development Twelfth Five-Year Plan's recommendations" for the "second five" pointing out the direction. The next five years, is the full release of comprehensive functions of tourism in the overall national development strategy to play a more important role in the critical period. How to seek greater development of the tourism industry? Our special provision column for the tourism industry, "second five" development suggestions.
□ Liu Feng tourism planning and productivity
Productivity is defined as resources or raw materials into products, the effectiveness and efficiency during the performance of human transformation of nature and the ability to promote the development of human society. Productivity by workers, labor, labor object and participation in social production and reproduction of all other elements of science and technology, the system composed of these five elements of a complex system in which workers play a leading role in production.
Travel planning is a framework and blueprint for tourism development, the performance of a deployment strategy and action plan is a rational thinking and wisdom of the condensation and scientific arrangement is the basis for tourism development. Direct impact on tourism planning benefits of economic development level of tourism. In this sense, tourism planning is the integration of five elements contributed to the formation of productive forces is an important way to higher productivity and means. Tourism planning to optimize the configuration and integration of various resources gathered, is to maximize administrative resources to play a role, reasonable arrangements for use of financial resources, social resources, overall coordination, stimulate the intellectual resources and potential of the process. Therefore, both shoulders to guide tourism planning and external resources and more resources to the tourism industry configuration and concentration, but also take to enhance the efficiency of the tourism industry to achieve scientific development and sustainable development responsibilities.
Comrade Deng Xiaoping proposed the "Science and technology are primary productive forces" brilliant thesis. Planning as a soft science, high technology, is undoubtedly an important part of the first productive force. "Planning ahead" has become the tourism administrative departments, tourism enterprises, including tourism workers consensus. However, China's tourism planning, there are still some problems, such as: planning behind closed doors; heavy text, light process; re-looking, practical, and so light. How to play a more effective role in tourism planning, enhance productivity, as the upcoming "second five year" period of tourism development in China an important issue.
In order to improve productivity, accelerate the transformation of the mode of development, "Twelve Five" Ten Tourism Planning a special focus on "transformation", that is, travel of four, four sets of a livelihood and human engineering technology. This "ten" of the tourism industry in the process of rapid development, tourism, new trends, new ideas and new modes of expression and application of the key initiatives is to enhance the productivity and effective means, to promote tourism economy and the strong regional economic development grasps.
Tour of four
(A) of the global tourism of the city
Global city tour of the tourist city in the conditional or destination of a proposed strategic development ideas and concepts, will the entire city or region as a tourist attraction, integration, upgrade and innovation to all the resources used for tourism and elements into a distinctive features, functional, charming tourist destination, the tourism industry to the core and leading the sex industry, and guide the spatial distribution, industrial systems, functions such as supporting the planning and construction.
1. To the global tourism of the town planning concepts to guide. To establish the "city that tourism" in the new philosophy to global travel city planning concepts and tools of the full range of tourism development and regional integration into the overall development of the city, the city as the largest area, the best tourism products, the most beautiful tourist destination to the construction and operation.
2. To enhance and improve the tourism function as the starting point. Class city not only economically developed cities, must also be high quality of life, high quality leisure and tourist city. "Athens Charter" has been clearly put forward the city's four main functions is to live, work, transportation and recreation. Should pay attention to the city to upgrade and improve the leisure function and do the construction of related facilities, should also be advised to travel home.
3. To improve the public service system for the protection of the environment and create tourism. First, pay attention to soft power building, building a sound public service system. Second, focus on service quality and establish a "China Service" brand. The third is to make significant degree of public hospitality.
4. Garden City green building as a powerful carrier of tourism development. The development of the garden city as a tourist attraction as a whole, fully reflect the ecological, human, life, personality and characteristics of modern cities such as harmonization, promote tourism development and the perfect integration of the urban environment, in order to achieve the comprehensive benefits of tourism development.
(B) travel of a variety of resources
Tourism is a dynamic concept, with the times and social development continued extension is no limit. To integrate resources, mining resources, innovative resources, the use of take-ism of the way, not for all, but for the use, transformation and development of available resources for tourism are used to super-tourism concept of philosophy, out of resources to look at resources to meet the current the public a wide range of travel needs.
Since 2005, the city of Hangzhou to 100 for reception of social resources into domestic and overseas tourists in the international tourism products, and achieved very good results. Learn from Hangzhou, Dalian, tourism resources development and utilization, use of multiple conversion, the effect is outstanding.
(C) of all walks of life travel
Tourism of all walks of life is through the various departments and industry collaboration to promote regional infrastructure, public services and construction to meet the tourism demand function transformation of tourism, and promote the development of industrial integration, build industry clusters, promoting the tourism industry and the overall strength competitiveness. The development of tourism industry integration is an important experience and law. The State Council document No. 41, has clearly put forward the idea of convergence of the tourism industry.
1. Agricultural Tour integration and innovation. Use the concept to build rural landscape, with the idea to run agricultural tourism, with tourism a way to enhance their income. To vigorously develop the rural resort, club, sports, self-cultivation and leisure farms, business estate, industrial estate and other diversified system of holiday and leisure products; to scientific orientation, the formation of distinctive travel small towns, villages, hotels, folk, etc. industrial system, the modern, features close integration of agriculture and tourism.
2. Engineering Brigade fusion, enriched by Tim Hui. With industrial resource base, dig, doing fine and stronger, extend the field of tourism products, the impact of the industrial brand driven tourism development, the diversification of the industrial brand rich in tourism products, focusing on experience and knowledge to create special industrial tourism industry chains and industrial base.
3. Man Journey fusion, improve quality. Need to develop cultural tourism, culture as the soul, culture, significant personality, build brands, expand markets, build tourism and cultural brands, to create a tourism and cultural environment. Efforts to develop cultural and creative industries, and promote the park, scale, and industrial development, formed from the creative design, production and R & D process and sell industrial chain, and establish unique brand of creative design.
4. Business integration, booming wealth. Business integration is mainly reflected in two aspects. The development of convention and exhibition tourism, to go professional, market, brand and scale, information of the road, to foster high-level conference services company, to establish a variety of tourist attractions, improve quality and attractiveness; development of business tourism, To focus on shaping regional business tourism environment in order to build a breakthrough business tourism complex, expanding regional influence.
(D) of the Regional Tourism Marketing
State and city tourism promotion is an important channel for dissemination of the image of tourism resources and products is an important carrier of the spread of regional image. Tourism is the regional development and developing the most beautiful vehicle, regional marketing, tourism is good publicity most beautiful card. Tourism There is a famous sentence is "dare to blow, it will blow, and can withstand wind," should increase the tourism marketing efforts, pay attention to marketing, marketing tools, marketing ideas to promote respect, promote regional economic development.
(Author: State Council Development Research Center of Development) Source: China Tourism News
