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Sichuan Tourism Strategy



Coordinated development of the width of the alley the most successful in Chengdu

Published: November 27, 2010

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Chengdu's leisure and slow that life, we will always be the first to think of the width of the alley. Here, have become a landmark in Chengdu, Chengdu almost always outsiders to the experience of an alley to the width, the width of the alley so that history in today's rebirth. Great success in the width of the alley behind, is the text states, format, form the coordinated development of the concept of support.

The most successful

Explore the "three-state one" Successful cases

Conservation, it is necessary to attach great importance, but also moderate development. Protection and development of the "moderate" to grasp, trouble in many places. The width of the alley in Chengdu and the business sector has received high academic recognition, the general public and tourists is the favorite for me. In addition to always uphold the traditional culture of the contemporary value of exploring this purpose, the Chengdu Culture Travel Group has also successfully explored a "three-state one" concept of operations development.

Yin Jianhua, chairman of Chengdu Culture Travel Group said: "The treatment of historic districts, in the past, or reinvent the wheel, a large demolition and construction; either remained the same, simple repair, passive protection. And we hold that the third approach: the preservation of historic neighborhoods charm and bones, inheritance to create new culture and the spirit of place, the city of memory, cultural fragments, scenes of life, the organic integration of commercial space. In short, the full realization of three-state one. "" three-state "in the end is what? The exploration alley width summarized it: the text states, forms and formats. The text states, referring to the spirit of the cultural heritage context; form, is the cultural heritage buildings, objects and other in-kind reflect the landscape; format, it means that the layout according to the modern consumer demand creative, pioneering consumer formats. "The key is the full consideration." Yin Jianhua said that to master the coordination between the three states of transformation, so that the text states, form the soul of carrying the spirit of cultural heritage and the overall landscape show, so that the legacy format as a way of life of modern implants Sentiment living consumer content.

The Chengdu

Achievements of scientific planning and strict implementation of quality

Chengdu Wen took over the width of the alley project trip the first thing to do is sort out the survey states Chengdu global context and format the text layout; invited the history, folklore, art and other experts, combing the built heritage of the different types of protection; also professional company of the project invited the "three states" well-planned layout. In the specific implementation, through detailed field survey record, the wide and narrow roadway for each child in the yard according to the history and culture inherent in building and architectural classification designed to be protective, and strive to preserve old buildings as much as possible, restore the historical Building the true face.

At the same time carefully refined culture, sort out the historical and cultural context of the alley width and cultural spirit of the alley width inherent in mining culture, the cultural connotation of the core width lane positioning to reflect the spirit of tradition and continuity of life in Chengdu "Chengdu living specimens", loud put forward the "width of the alley, the Chengdu" image description. Science planning personalized format, will be three lanes as a "wide alley old life", "alley slow life", "Mine child a new life" - the Chinese, tea culture, traditional culture and folklore show the layout of the wide alley, the Western , specialty restaurants, the layout of modern art in the alley, the bar, nightclub, snacks such as the layout of the roadway sub-city. Alley carrying three different industries and cultural patterns corresponding closely integrated to form a rich group with the forms of cultural characteristics.

Today, the width of the old city alley embodies the overall image of the historical and cultural blocks, but also in the industrial layout, the face of a much broader market and more people within the scope of services, with a strong traditional and cultural features of the dining, entertainment industry, and Western style , the characteristics of modern style dining, modern art exhibition, so that different ages, different levels of Chinese and foreign tourists can find resonance point, this cultural diversity makes the width of the alley to become more of a destination tourist groups. Source: Chengdu Daily

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