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Sichuan Tourism Strategy



Private museum was Tianfu charm

Published: November 19, 2010

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□ the end of 2009, Chengdu in the culture (heritage) and the administrative department of civil registration of private museums and memorial halls, galleries, collections have been 33.

□ Chengdu introduced the "speed up the development on the promotion of private views of the museum," which in the same city or country in the unique sub-provincial cities.

□ the next 5 years, Chengdu private museum will create "a center of the three communities" to achieve the cluster development.

Shu Brocade exquisite embroidery, ebony production of cultural products, the average daily volume of thousands of people to visit ... ... November 18, in charge of heritage from around the country and private sector leadership curators visited the Chengdu Museum, Watertown, Silk Brocade Museum embroidery several private museums. Frequently praise in the same time, visitors can not help but think: Private Museum Features for easy, but to achieve sustainable development, but it is a major problem. "Chengdu experience" may be worthy of reference samples.

Large number of

33 private museums all show long

"Is the eyes, not by hand." Museum in China through the second floor lounge of the computer, several experts from the provinces how to move artifacts on the screen from a small "argument." Deputy director of Shaanxi Provincial Cultural Relics Bureau Guo Xian had a computer screen watching the three-dimensional bronze, for a Yaotouhuangnao, for a wave, the bronze on the screen along with the Constitution Guo had about turning up and down movement. "This is our use of digital technology, hire professionals to create an electronic museum, as long as moving your head, artifacts will turn with your line of sight." Unlock the mystery narrator.

In the painting galleries, there is an interaction based on oil production in the three-dimensional paintings, as long as people approached, slowly there will be music playing, people on the screen taken steps start moving. In the 4th floor of the detection of Watertown Heritage Center Museum, one Taiwan and Taiwan high-tech instruments to attract a lot of attention. "A private museum of digital and high-tech applications can be so good, it surprised me." Shaanxi Folk Museum Association, the Secretary-General Yu-book after the visit, Tung Wah Museum invited the band to Ding Jin Xian exchanges.

This reporter has learned, Chengdu private museum before and after the rise began in 2000. As of the end of 2009, Chengdu in the cultural (heritage) and the administrative department of civil registration of private museums and memorial halls, galleries, collections have been 33, the number is close to the state-owned cultural institutions. Investigation by the cultural sector, Chengdu has opened private museum with about 80 more than the conditions.

Chengdu Bureau of Cultural Affairs Director Miao Yong Shu heritage that private museums are booming in Chengdu factors. First, the overall economic development for the private museum has laid a solid economic base; Chengdu is a city with 3000 years of history of state-level historical and cultural cities, rich cultural heritage, private collections in vogue.

Government guidance

Sporadic support to the system of normalized

From village to visit the museum built out of Sichuan, Beijing, Shanxi Museum Xue rock full of laments: "A few years ago, I had intended to build me a few more museums around the museum, but the high cost of demolition so I shelved the idea . The local government can give this support, Jianchuan Museum so lucky. "

Zhu Shuxi Secretary for Culture, told reporters in Chengdu, as early as 2003, the Jianchuan Museum during start building settlements, building of Chengdu to timely coordinate and solve problems of land supply. 2004, the government loan discount Youyi way to help solve the Jianchuan Museum initial funding settlement construction. "Over the years, the Government offer for the land, loan interest subsidies, special subsidies for cultural undertakings and cultural industries and other forms of subsidy funds to the Sichuan Museum, art museums, private museums ebony provided key policy and funding support."

January of this year, the state promulgated the "Development on promoting the views of private museum", the special investigation and research began in Chengdu, recently introduced the "speed up the development on the promotion of private views of the museum," which in the same city or country in the sub-provincial cities unique. "More importantly, the realization of a random isolated from the normalization of support to the system to guide the transformation."

In the "speed up the development on the promotion of private views of the museum" in Chengdu, in a number of specific provisions to achieve a bold breakthrough. For example, the first time state-run museums and museums to enjoy the same legal status, and for the construction of private land for the museum, provides that "land for major projects of modern service industry with reference to policy implementation." Tax provides that "city and county levels, local tax revenue will be given full financial support for 5 years." For the open society, tickets prices of less than 50% of the price department approved the following private museums, more preferential policies.

In line with the "speed up the development on the promotion of private views of the museum," the implementation of the Chengdu municipal government also issued the "Measures for the Administration of Chengdu private museum." Zhu Shuxi that the two documents for the long-term sustainable development of private museums provide a solid guarantee.

Cluster Construction

"Three of a community center," outlining plans for the future

In fact, the development of Chengdu, there are also private museums "scattered, small, weak" problem, which is the common problem of private museums, not only social benefits can not be effectively, there is no guarantee the survival and development of museums. Chengdu Bureau of Cultural Affairs recently developed a "private museum in Chengdu Development Plan (2010-2015)." In this development "road map", the next 5 years, Chengdu private museum will create "a center of the three communities" to achieve the cluster development.

Zhu Shuxi said, "a center" that cultural and creative industries in the eastern part of Metro construction of integrated functional areas together private museum center. "This is the city's private museum cluster development of 'leading'." In this center will seat nearly selected residential compound, Hall, ancestral halls, Theater and other ancient architectural style, through the introduction of social capital, planning and construction of into a set of exhibitions, research appreciation, academic exchanges, trading auction, cultural tourism and leisure style of ancient houses in one of the cultural district, will bring together about 80 private museums.

"Three Communities" means the town of Dayi County Ani, Longquan District Luodai Town and Dujiangyan City, Qingcheng town to build three private museum community. Anrenzhen Dayi County is building the first museum in China town, historic and cultural features of modem, continue to increase the Jianchuan Museum Museum of the number of thematic clusters, and the introduction of new private museum resources. Longquanyi District Community Zeyi Luodai Town Folk Museum, Hakka culture and modern art features. Dujiangyan City Qingchengshan town museum village is relying on Qingcheng area, to religion, nature, class and cultural features, the use of favorable conditions for world-renowned tourist destination, which will be the introduction of private collections of resources.

Zhu Shuxi that the establishment of private museums cluster, you can focus on outstanding nonprofit private museum on the basis of the social attributes, develop a Fair exhibition at the core, taking into account culture and leisure, antique auction, arts and crafts fairs and other cultural products and cultural services, derivatives, cultural undertakings and cultural industries to achieve coordinated development.

[Link]

Development into the private museum in Chengdu, "second Five-Year" plan

2013, Chengdu center will bring together private museum gathered more than 30 private museums, and the formation of open capacity. 2014 -2015, the Chengdu center will bring together private museum gathering of more than 80 private museums, museums and cultural and creative industries as finance, culture and mass leisure as one of Huimin, functional and distinctive features of the museum and cultural district, to become a new tourist Fair in Chengdu highlights. Eventually, the city built around 100 private museums, private museum into a national model city.

To this end, Chengdu Museum of development plan will run into the "national economic and social development in Chengdu" Twelfth Five-Year "plan." Led by the city to participate in various functional departments of the establishment of the "Chengdu work to promote the private museum group." Development of cultural industries in the municipal finance special funds and special funds in the modern service industry, cut support to accelerate the establishment of the development of private museums, and an increase of annual special funds, and set the bus station around the museum or stop, open up a "Museum Tour "travel routes. Source: Sichuan Daily

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