November 12, to pick oranges, tasted food as the theme of the "orange red" rural tourism activities in Heshan Town, Pujiang County, five Ryukoku officially started. Orange farmers are pleased that, although this year's citrus production is declining dramatically, but the brand line and through the development of tourism, increased income does not fall.
By the spring, low temperatures, rain, this year significantly cut oranges Pujiang County, is expected to yield only 3.5 million kilograms, compared with last year's decrease of 1 / 3. But to benefit from Pujiang citrus brand, the average selling price more than doubled last year, of which individual species or even turned 2-3 times.
After years of brand development, Pujiang citrus has been produced by the domestic market recognition. Meanwhile, the Pujiang orange farmers through continuous innovation, improved varieties and increase the added value of citrus. In addition, tourism around the citrus orange farmers to benefit also. 5 consecutive years of "orange red" activities as tourism marketing and brand citrus boost. The first half of this year alone, came to town, Heshan has exceeded 90 million tourist trips, the town farm this year, new music 7, the total reached 20.
While this year's citrus market is booming, but those that do not appear related to replant citrus growers rush the situation, but compression is more likely to citrus growing area. Pujiang County has reached 23 million mu of citrus growing area, can improve the area is limited, more importantly, the orange farmers are aware of the value of improved varieties, have switched to growing higher value-added new varieties. Source: Sichuan Daily
