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Sichuan Tourism Strategy



Flower is a flower of a City Buildings

Published: November 13, 2010

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Panzhihua Municipal Bureau of Tourism deputy director Peng Deqing busy lately: Happy Sunshine Day Panzhihua first sight, November 12, 16, 18, will be held in Kunming, Chongqing, Chengdu, held a news conference.
Panzhihua is the provincial government to focus on building the new one of the five quality tourist area. Party Secretary Zhao Aiming said, "the municipal government in the study and practice the scientific concept of development in a profound understanding that the development of tourism and cultural industry is the adjustment of economic structure, transform the economic development of the realistic choice, we need to effort to achieve 'the sun eco-tourism in China Resorts' development goals, and strive to build the 2015 Panzhihua famous winter sun holiday destinations, eco-tourism area Panxi Sunshine growth pole. "
Winter's treasure resort resort
Neither well-known historical sites, there is no beach, sea, tourist resort development in Panzhihua advantage? Data from the meteorological department, where the average annual temperature is 20 ℃, frost-free period of 300 days, 2700 hours of sunshine, more than 1000 meters above sea level, sunny, no wind in winter, dry and refreshing, it is suitable for winter training athletes and the elderly in winter Spring holiday resort.
"Panzhihua has become a veritable treasure of winter sports, national training base for Canoe Slalom race, national hand music training base baseball and softball competition, the Chinese archery team winter training base, as well as" Yangtze River in the first drift, "the gold International Yangtze River rafting base beach have settled. "Peng Deqing said Zhang Juanjuan Beijing Olympic Games archery champion for three years in Panzhihua training, performance improved quickly.
Huang mother is from Chongqing West Ren sun sunny garden. Troubled by arthritis for many years after her last winter in Panzhihua, reduce a lot of old trouble, "Panzhihua winter and spring dry and mild, sunny, can live without a pain in the winter, after the mid-to."
Western Sunshine Garden is preparing to expand. "To live more than 120 people, to middle and high based, but rooms are already booked, the field of elderly people are basically here for the winter, many of them are set in advance last year, left luggage regarded here." Garden of total Manager sub-Ni Hung said.
Attractive than the sun. Unique advantages of light and heat resources and climate, not only fresh fruit all year round here, and the quality very good. Even in winter, you can eat Chinese listed first loquat. Ms. Yang from Mianyang, commented, "I never thought in the winter can eat fresh loquat, and so sweet!"
Mayor Liu Xiaohua said the Panzhihua is not only a modern industrial city, is a comprehensive livable cities, identify their own strengths, accurate positioning, the development of holiday for city image, and enhance cohesion and radiation is important effect.
Regional cooperation to create competitive products
Festival held annually in Panzhihua many tourism activities, there are only 10 Renhe District in more than a year of festivals, "Panxi Pomegranate Festival", "Golden Mango Festival" and other tourism festivals has become representative of the brand.
This year, the city is integrated tourism promotion and marketing resources on Nov. 27 Sun Fun Festival held the first as an opportunity to create the sun tourism competitive products, and strive to create "flower is a city, the city is a flower" of the city tourism new image to promote Guosheng tea Juque Yan, wine found Panxi sun sun eco-tourism resort development of tourism products, improve the visibility of tourism.
In addition to take the initiative to strengthen the marketing and occupied market, Panzhihua has also strengthened regional cooperation in the tourism industry, constantly extending the boundaries of the tourism industry.
July 30 this year, the Sichuan-Yunnan-Guizhou Tourism Bureau states ten Local Taxation jointly issued "Declaration on Tourism Cooperation."
In this region, has been formed to Kunming, Lijiang, Dali, Yibin, a group represented by the famous tourist city, and the Stone Forest in Kunming, Lijiang, Dali, Chuxiong Dinosaur Valley, Yibin Bamboo Sea, a large number of domestic and international well-known boutique tourist attractions, and Panzhihua in winter sun tourism and leisure tourism and other new brands, the development of tourism within the region has a strong driving ability.
City tourism department said: "In the early construction of barrier-free tourism zone basis, we will work together for regional overall tourism image and brand building, work together to build barrier-free tourism circle." Source: Sichuan Daily
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