"I never thought so much as how high the quality of Dayi County tourism resources." From the Xiling Snow Mountain to Huashuiwan spa town, Zhongshan, from the fog, He Mingshan to anrenzhen, New Town, a three-day visit ... ... After the tour of Guangzhou University, Dean Shaw stars a feeling for many travel experts are deep in thought.
Side is well-known tourist area get together and crowded, while many outstanding tourism resources is kept in purdah few people know, the key to a breakthrough in what? In the October 28 meeting of the fifteenth session of the National Annual Meeting of the Regional Tourism Development Forum cum-holiday travel, many travel industry experts come together to a sample of Dayi County, for tourism marketing, market development Zuozhen pulse.
Marketing "free rider"
Shanghai Normal University professor Zhang Jian proposed tourism, small and medium cities should pay attention to travel a brand, advertising and promotion, such as Dayi can use "mountain spring, Chengdu Dayi" This simple and powerful language in the advertisement to impress.
In the self-marketing, financial resources, limited time under the premise of "riding" marketing is a good choice. Experts pointed out that the current classification of significant tourist destination, Sichuan, for example, Dujiangyan , Jiuzhaigou and other claim to fame is the first choice for tourists traveling to Sichuan, and Dayi, etc. Although the tourism resources, the structure is unique, but not high profile , the second choice is usually the result of tourists, the market did not fully open. Therefore, it can help "global Chengdu," the well-known tourism brand to do major market for their own cake.
Escape from the "homogenization" vicious circle
"Chengdu, known as the birthplace of the Chinese peasant music, but I see the status of peasant music is not optimistic." Tourism Research Center of Chinese Academy of Social Sciences, deputy director Liu Deqian listing the farmers in his eyes the problem of tourism: profit model monotonous, homogeneous serious, there is no farm farm music taste.
Zhang Jian also feel the same: "walk in the spa resort town Huashuiwan see the monotony of supermarket, hotel, do not see the original ecology of the local cultural customs."
Travel homogeneity has become difficult to avoid the development of new tourist attractions in the confusion. Liu Deqian that the depth of mining human connotation, especially the characteristics of folk life itself, the key is to avoid homogenization. Such as rural farmers into the production of music in the way of life, allowing visitors to enjoy the rural landscape at the same time to experience the joy of life itself Murai.
Of "good support" to keep people
"In the Huashuiwan spa town for three days to live, and I already feel a little oppressed." Joke triggered an expert audience knowing laughter, "supporting industries too. Scenic resource itself alone, industrial scale can not be expanded. "
Attraction to tourists in the tourist resources, the use of what is to retain them? Zhang Jian answer that: to have good business facilities, business facilities, services, support and entertainment facilities, to see, eat, to live, to play, in order to increase tourist spending the time and interest.
In addition, tourism is creating a special visitor for a particular market an important means to retain. Zhang Jian, for example, in the spring on the supporting related medical, health care, service industries, we can and incentive travel, conference tourism and docking; in the Xiling Snow Mountain expedition can be carried out for support, Ani and the new town can be two field travel up and down more work in the festival, and the construction of tourist attractions along the greenway and other chronic system, you can for the backpackers, bike owners to make room. Source: Sichuan Daily
