Sichuan carry the "big tourism industry" leader in the global tourism is about to enter the banner of leisure time, China, and Sichuan is building in the context of a large tourism industry, has the world's double inheritance, the famous world-renowned Leshan, a picture of what will be played ace?
Leshan's unique tourism resources, but to go beyond the current stage of tourism, into the competition is more intense, broader prospects for the leisure market, to achieve docking with the world tourism market, the formation of an international boutique resort, how should I do?
Leshan as lofty aspirations, how will doing my part to carry the Sichuan tourism brands that banner, as a member of the leading groups?
Leshan municipal government to clarify the ideas, innovation, and the various efforts, Leshan tourism and leisure industry context gradually clear.
Recently, the blue paper to create the CTS Emei Cultural Tourism Industry Park will be located in Mount Emei , Leshan tourism development as a symbol of one of transition, has become China's western Sichuan and the development of leisure industry, a new milestone - a green leaves can be seen in the context of the glorious sun.
The time "With globalization, economic development, in cultural customs, the natural environment are well protected in the western region, is ushering in a great development on the tourism industry of the times." Famous Chinese master Wang Zhigang in strategic planning, research Leshan, Emeishan tourism resources, said the Emei Mountain Cultural Tourism Industry Park for the opening of the Leshan "big tourism industry", in the government on the basis of the overall scientific planning, will become the Leshan - Emeishan the best path to future tourism development.
Project International: the text of the Boao par tour project located at the West, a cultural tourism project is quite impressive - Emei Shan Cultural Tourism Industry Park will be located in Mount Emei , Leshan tourism development as from the simple to the casual tourist-type tour, exhibition, travel vacation compound one of the landmark transformation, has become China's western Sichuan and the development of leisure industry, a new milestone.
Leisure time is about to enter the world by 2015 China will become the world's first tourist destination, a large number of world-class tourism and leisure platform will emerge, and Leshan in addition to the unique resource endowments, but certainly also need a new trump card. Based on this consideration, Blue Man Group tour to build the project, aiming at the formation of Boao, south, west Emei pattern.
World-class tourist destination in accordance with the standards to build the entire project, "the sword to take the high." Open blueprint, blue text brigade responsible person, "the future of cultural tourism industry park, show that Mindanao Lake International tourist resort will include five core industry function planning: international sports and leisure park, super five-star resort hotels, cultural and performing arts clusters, Dream Oriental Television theme park, health spa cluster.
September 21, Blu-ray Mindanao Lake show with the minor International Resort Hotel Anantara Hotel Group's held a grand signing ceremony. 8 square kilometers of Mindanao in the Lake show an important part of an international resort, super five-star Anantara is not coming here to let the world wonder of all.
According to the plan, Blu-ray Tour will also build a culture of 5 stars, super 5 star hotel meeting the cluster, create a culture, tourism, World Heritage-based "Emei Forum", shoulder to shoulder with the political and economic-based Boao Forum. Using Emeishan unique hot springs, Blu-ray clusters in the health spa will be built Asia's largest hot spring theme park. In addition, international small ball park, the international leisure and sports clubs, theme commercial district, theater and other cultural golden dome building will be fully Emei cultural tourism in the global competitiveness. Using world-class resources, in accordance with international standards built a top area of 8 square kilometers of "Sichuan card" will gradually enter the China and the world view. By then, China and the world travel and vacation patterns or turn changed dramatically. Wang Zhigang that the emergence of this project, the Mount Emei scenic area to create a huge portal, dig connotation of culture to be full of respect, it also provides a place for people to experience, to let people know what leisure time.
"Big Traffic is another major significant advantage." Mindanao show where the park into a lake as high-speed rail terminus Music cotton point, when completed, will Chengdu, Leshan, Mianyang and Deyang cities tourism resources combine to form a Link tourism economic zone, to the time from Chengdu to Emei just 40 minutes. After the railway will also be made of your Emei, the end of the line was under construction, designed maximum speed of 350 km, linking, will and planning your wide channel connected to direct access to the economically developed Pearl River Delta region, as the Pearl River Delta into the Sichuan The most efficient major railway line.
Concept International: a new model of urban development and leisure pace too fast for the urban problems in the world to a "slow city" movement. With Emei and the Leshan Giant Buddha Leshan tourism resources such plans through the development of "Pastoral slow city", "holiday slow city" and "Night of economic slow city", out of a combination of elements of the local endowment urbanized.
In the country, both the concept and practice of Leshan, are groundbreaking - the first proposed to create "slow city" vision of a world-class in urban development, tourism development, cultural development, the introduction of "slow city" concept, and philosophy into the project, efforts to accelerate the "Emei River Garden Resort slow city" construction.
Invested 800 million yuan, with 8 years to build 12 small town atmosphere, the new seven five-star hotels, three performing arts centers, 7 balls Sports Park, 25 HealthCare leisure, brine health, hotel clubs, nine public cultural facilities, to build a world-class destination for leisure travel article - Emei Leshan Cultural Tourism Industry Park as the major text of the introduction of travel investment projects, starting of Leshan to create "slow city" pace.
The concept of no precedent in the country, Leshan how to do?
Follow from leisure tourism to the target destination to plan positioning of the construction in accordance with the principles of urban and rural area into an extension and expansion into a new feature of the resort area; from a professional point of view, by leveraging the wisdom, good "Emei River Garden Resort slow city" overall planning, advance good job planning and promotion, establish the "Emei River Garden Resort slow city" brand image, to achieve Leshan tourism and leisure tourism and travel across to create a good environment.
Ideas clear, through the efforts of the past six months, "Emei River Garden Resort Slow City" began as a concept from the original proposed project is now gradually moving towards the implementation phase. The expert, the masses, cadres, intelligence gathering, team work; the relevant departments and projects to party committees and governments work together to tackle tough to ensure that the "Emei River Garden Resort slow city" construction smoothly.
Currently, the "idyllic vacation slowly Emei River City" has entered the construction of key projects of the golden season.
May, "Emei River Garden Resort slow city" starting point of the overall project planning and conceptual planning to complete; September, total length of 660 meters, 34 meters wide, with a total investment of 16 million yuan Lake International Boulevard completion of the show; October, Mindanao Lake Lake District landscape show a hard landscape works have been completed 95% and the green landscape works have been started ... ... As of September, Emei Shan Culture Park, the tourism industry a total investment of 660 million yuan has been completed, expected in November, the park will start a total investment of about 2.3 million Golden Summit Theatre, Emei Kung Fu parks and other projects.
"Slow City" to build, is actually a double inheritance Leshan as the world how to assess local resources to develop the local tourism economy and create new ideas. "Through 'slow Emei River Garden Resort City' of the building, accelerating from Leshan tourism and leisure tourism destination to change." Leshan municipal government is around the "Green Road, rural, resort, slow city" Four large plate, stand on a higher point of view, to explore tourism as a transition to the holiday of a practice, to explore the process of urbanization in a new model.
When the text of the future Leshan Travel unique resources, but resources are not equal to the capital. Find a large carrier, large platform, "New Horizon" concept, architecture, the "big area" ideas. The music quality tourist resources in Mindanao as the core, with greater determination and greater vision and mine, building a number of large projects, supporting major urban real estate development, and create music Mindanao Gold tourist market, the formation of large tourism "climate" to achieve Leshan Travel breakthrough.
Travel industry, Culture, Tourism magnificent turn of this year to lead the Leshan National Day Golden Week, Leshan tourism hit record high - with the text of the economic development trip and night to build the economy, domestic and foreign tourists Leshan 1187300 passengers, up to 632400 people overnight visitors, More than half the total number of visitors. From sightseeing to leisure and tourist resort trend of increase in transition.
Prior to this, as if history and the Leshan opened a sort of a small joke. "Adequate resources, sufficient culture, but often as a tourist 'transit to'!" Leshan Cultural Celebrities Weiyi male sigh.
Although tourism Aspect many, but the lack of its overall packaging, content analysis and characteristics to create culture and tourism revenue to tourism as the leading tertiary industry proportion in the national economy, and resource endowments extremely commensurate with the Leshan as a "historical and cultural city" in the title are incompatible.
Leshan Travel to occupy half of the Emeishan City - 2009 statistics show that, to the Emei Mountain tourists up to 14 million passengers. Travel in this vast consumer groups, the per capita consumption but not to 800 yuan, "look at the temple during the day, sleep at night" model occupy the mainstream. Moreover, tourist facilities also needs improvement. Therefore, there have been scholars thus believe that the current is still in Leshan tourism leisure travel over to the stage. Theory is still the establishment of leisure and tourism, tourism is still largely thought to influence decisions, to control the market.
"Passerby" How to become a "night off"? Nearly thirty percent of overnight visitors spending incremental and evening peak appeared quietly proves Leshan has taken solid steps: Ten spring from cultural tours to the "May Day" golden week small, "the World Expo, recreational Mindanao" and then to the "Eleventh" Golden Week Square Street Dance Competition, scenic "Ten fishing activities on" muchuan Bamboo concert, Qian Wei, "Rochester Town" music festival and other activities and programs, cultural activities flourish into the sky, three-dimensional organization of travel to a panorama of Leshan, Leshan text depicts the journey of economic in the future.
Brainstorming for how to develop their own cultural tourism resources, travel industry how to promote the great development of the text, Leshan undergoing a "re-understanding." The start, high position, generous: the urban construction, rural construction, paper industry, combination of the three brigades, composed of more than 10 style town a beautiful garden city Mindanao Ka band, the Mount Emei and the Leshan tourism as a single entity, icing on the cake; Music Mindanao Gold tourist market, Emei Cultural Tourism Industry Park, Garden of the Chinese medicine, Buddhist Culture and International Exchange Center, West healthy industrial base, tourism enhancement projects orderly travel industry ... ... paper drew the attention of private capital with the participation of private big business Leshan - Ruby Group, and the Bang Group, its sub-groups, also have vied for the text tour industry, began its industrial restructuring.
Man Journey economy, becoming the pillar industry in Leshan development plan for the better "second five" plan "Thirteen Five" to promote transformation and upgrading of tourism Leshan, Leshan building to achieve the international goal of leisure destinations, and 10 months, Leshan City Tourism Bureau will introduce the "Leshan 'second five', I offer an account for tourism," Solicitation activities, has been widespread community response.
Concern of the community, without exception, point to the text brigade economy.
Many successful cases also showed that the rise of the text in the travel economy in the city have an unparalleled strategic role, to effectively promote the transformation of tourism to leisure travel.
Lucerne, Switzerland to build a successful not only in the medieval style town's buildings made nostalgia, but also a taste of the 21st century modern; the French town of Evian Alps based on the resources, to create style leisure travel, the tourists for subversion inherent in the concept of travel fatigue ... ... draw on the experience of the text brigade economy, domestic mining resources, building rich local cultural characteristics, tourist attractions, the formation of regional industry support.
Travel resources for the paper to find a large carrier, large platform, build tourism "large area", do text brigades economy and become the next big tour Leshan an important part in the development of ideas.
Man Journey economy itself has become a pillar industry a unique advantage. From an economic point of view form, with technology, capital and labor-intensive features, covering agriculture, industry, services, and information industry and other industries, fully able to stimulate new industries, port economy, mountain economy, business and economy; from the region development perspective, the text is most likely to travel the economic development gap between urban and rural balance, and promote development of new cities, both to promote urban employment, and promote rural development, and even be able to speed up industrial restructuring and coordination. From the perspective of human development, cultural trip to the personal interest of economic development, improving the quality of provision of physical and mental conditions and carrier.
The Leshan world-class human natural double inheritance, cultural travel resource endowments, with a very great and unique value. The characteristics of the decision, the text of Leshan Leshan travel economy is to determine the success or failure to participate in future regional competition, to win international economic division of the text share travel and promote sustainable economic and social development and to bring happiness to the people on the Economy.
"Text brigade economic strategy, the implementation of Leshan, is conducive to their comparative advantage." Industry experts believe that there Leshan Giant Buddha, a Mount Emei , reflects environment Everyday on the water draft is the basic law of economic development. Authoritative survey data show that the contribution of tourism to the lodging industry more than 90% of the civil aviation railway passenger more than 80% contribution rate, the contribution of cultural entertainment industry more than 50%, food products retail for more than 40% contribution rate . According to the World Tourism Organization estimates, the tourism industry directly employed increased by 1 people employed in related industries to increase by 5 people.
"With the globalization of economic development, in cultural customs, the natural environment are well protected in the western region, is ushering in a great development on the tourism industry of the times." Wang Zhigang to "Emei tourism" to "Emei leisure tourism "made to feel the industrial restructuring, outlined the Emeishan leisure blueprint for the future.
The most prominent addition to Leshan and Emei Buddhist culture, scenery, at the same time, there is a unique celebrity culture, the small Yi culture, martial arts culture, Sanjiang culture, tea culture, ebony culture Jinkouhe Grand Canyon, the formation of a colorful treasure trove of rich cultural and travel. To establish the "market advantage is the real advantage of" awareness, focus on the resource advantages into economic advantages, the potential advantages into real advantages, expand niche products and special industries.
Combination of experience, Leshan three themes relevant departments to speed up the development in accordance with travel industry, Culture: Culture Tour with a good job activities, relying on the Emei Mountain - Leshan Giant Buddha Scenic appeal continuous innovation, the introduction of a mature range of activities and products; development of the night economy, make up Leshan short board text brigade, urban construction and tourism development will be closely integrated, the "three rivers Night" and the night lighting project to build, service transformation with; to build world-class tourist destination, the development of sightseeing, leisure and vacation as one of the tourism real estate . Generous development of the economy has kicked off the text brigade.
Source: Sichuan Daily
