As this year's Mid-Autumn Festival and National Day holiday convergence of two coincidence, tourism market is a prolonged, hot-proliferation, the peak distinctive features. The affected, budget hotels also ushered in a popular point of gold.
According to the National Tourism Administration announced this year's "October" National Day Golden Week tourism market supply characteristics and consumer characteristics analysis: New tourism has been the rise in the market, such as high speed and smooth flow of rail travel but also to tourists to save time, into individual a major tourism market trends; With the opening of the Shanghai World Expo, the Expo tour and Yangtze River Delta will become the hot spot in this year's hot spots.
"Because this year by natural disasters, the World Expo tour diversion of domestic travel is expected to be fully restored and in the golden week bounced back." Ctrip public relations person in charge Fanrun Jun told reporters. " National Day coming soon, this week, hotel reservations within the travel peak season will usher in a wave, but the number of hotel prices to be read in two ways. As support for the World Expo this year is expected to National hotel prices during the period rose 3% to 5%; Secondly, if it is Emei Mountain and Huangshan Mountain scenic city, then the big hotel prices during the holidays will not only significantly higher than the past, but also much higher than the same period last year. "Fanrun Jun said.
Han Ting Hotel Group from the ceo Zhang Tuo on the future of our economy hotels expressed the optimism that he accept the "Securities Daily" reporters, said the 2010 Shanghai World Expo will bring all of the development of budget hotels opportunities in Shanghai's economy hotel rates and occupancy rates there are a double growth. Nationwide, hotels still in stage of rapid development, accelerating the pace of expansion of the brand, economy hotel business worth the wait.
Hotels compete for the Golden Week Cake
With the National Day holiday approaching, the domestic economy hotel will also share this golden week tourism cake, which, the domestic well-known hotels are Han Ting Hotel, Home Inns wine, Jinjiang Hotel, 7 Days Inn hotel. They also seized in the Golden Week for the tourism market, while the layout of their own travel battlefield.
As a long term bullish on the domestic economy hotel market in the "first generation" of Han Ting Hotel in March this year, log on Nasdaq, the stock market after the successful financing in the domestic market this year, is also generous layout of the domestic hotel market. Compared with a year ago, the Han court number and distribution of regional products has increased considerably.
Han court public relations official told reporters: " National Day is approaching, pull the tourist season by the Golden Week, a major tourist cities across the country increasingly popular hotel reservations. As hotels are cheap and the Han court in the country this year, the booking over the previous two years better. As the end of September, the Han court during the holiday booking rate of the national average of about six to Qicheng, some sections nearly as good hotels, booking rate of increase of about 15%. "
The public information, the Han court during the last eleven number 240 hotels nationwide about the opening of November this year to reach 380 hotels; In addition to the "Han Ting fast", the Han court's "All Seasons Hotel" and "Friends of the Sea Inn" Both products are also opening more areas.
"In 2010 and 2011, Han Ting Hotel Group will be the speed of two hundred a year to expand." Ceo Zhang Tuo told reporters. The end of 2010, the number of stores Hanting Hotel Group will store the total number of 90%, sea, and all seasons of Friends of the two brands accounted for 10% of the total number of stores. 2011, in the experimental phase of the sea and the whole season friendly inns and hotels will be fully expanded. "Until the end of next year, the number of stores the two brands to reach the hotel group, 15% of the number of stores." Zhang Tuo, said: "Our goal is to market in each segment the best."
In addition, in order to meet the National Day Golden Week tourism market hot, better service consumers, the Han court some hot spots around the joint, launched the "Travel + accommodation" packages, check in hotel, free travel around the attractions.
Policy is expected to strongly positive
The past two years, the tourism industry policies favorable frequent. Last year, the government announced that the tourism industry as a "strategic pillar industry", in order to accelerate the development of the tourism industry, but also from the deepening of reform, and enhance policy support, increasing government spending and financial support and other aspects of the task 17 after deployment. July 23 this year, the State Council issued "implement the State Council on Accelerating the development of tourism division of views on key work program," the notice of the ministries under the State Council of 17 business lines of clear division of labor, which will enable the development of China's tourism industry to a new stage, the formation of long-term development of China's tourism industry a major positive. Then, on Aug. 31, the National Tourism Bureau, the State Development Bank signed the "development of the tourism industry to promote strategic cooperation agreement" for the development of tourism enterprises to provide financial support, state support of tourism development that has started to really be implemented, the policy good Start honor, which also allow the development of the tourism industry has played a substantial role in promoting.
From the largest classifieds site, with the urban network of 58 travel channel that, at present, Hangzhou, Suzhou, tourism hot, the most sought-after in the hotel or hotels and economy hotels fast, compared with the Mid-Autumn Festival, or up to 30 %, the price of 300 yuan, better location has already been booked in, and four-star, five-star hotels there have been about 10% of the increase, from 500 to several thousand dollars. Suzhou, Nanjing, Yangzhou and other regions of low and mid-range hotel reservations star is also more popular, the average purchase is also a 10% gain. Travel routes were selected in three to five-day tour around Expo exception sought, according to Channel 58 city tour statistics, tourist routes now post more than 15% year on year growth, while a lot of travel back in a few days ago had been the hot line Order a blank.
Zhang Tuo said: "The National Day is the traditional tourist season in Beijing, Shanghai, Hangzhou, Xi'an, Qingdao, Dalian and other traditional tourist attractions, the hotel sold well. Shanghai World Expo will remain the focus of travel, streaming out of the country part of the passenger flow, Therefore, the economy in Shanghai hotel reservations more nervous. but because of the limiting measures during the Expo, "October" during the booking room in Shanghai does not appear very tight. Currently the court overall occupancy rate of about seven stores to Bacheng , in the Bund, Nanjing Road, People's Square, Xujiahui and other good hotel location, booking rate be higher. "
Face of the upcoming Golden Week, people go out in the choice of travel should also make preparations for the return.
Zhang Tuo suggested first of October there will be a trip to Three small peak, part of the economic chain hotel has been difficult to get a room. Proposals selected peak shifting travel plans of tourists travel to select on October fourth, fifth, sixth to stay, and as far as possible through the official website, booking hotline, mobile web and other channels rooms booked early.
In addition, the 58-way network with the person in charge when in an interview in particular that the passengers prior to travel at the beginning, to consider the return ticket pre-sale period, October 6, 7, is the National Day holiday return peak period, return ticket will be very sought after, around the return ticket in the pre-sale period is usually seven days or so, friends if you plan to travel before travel should be a good plan on how to buy a return ticket. Source: Xinhua
