Xinhua Beijing Sept. 29 (Xinhuanet Gold Amanda) 28, held in Beijing, "'China's service' Development Forum", China's tourism industry experts and scholars put forward the "Services" This new proposition of "Chinese service" should be future national strategy. The tourism industry is most likely, best placed to become "China's Service" strategic core industries and the pilot areas, from the tourism industry began to expand to the entire services sector, "China's service", with "Made in China" and China together constitute the industrial revitalization take off the wings.
The forum is organized by the China Tourism Association, from the National Development and Reform Commission, China National Tourism Administration, the State Council Research Office, the Academy of Social Sciences, the State Council Development Research Center and other departments and agencies, experts and scholars on the "Services" strategy content, development of ideas and practice, pioneered in the tourism industry to create the "China Service" brand and other issues in the discussion.
Deputy director of China National Tourism Administration Du Jiang said that today, richer content services, extension services continue to expand, the value of services has become increasingly prominent. "China's services" should include at least three aspects of meaning, namely: quality, taste, brand, that is, quality, character and image. "China's service" should be of high quality, full of human spirit, and represent the image of form and pattern of services, become a favorable position to seize new international division of the "gold standard."
"Tourism should be in the 'Services' contribute to, and is most suitable, the possibility of creating 'Services' brand areas. Service is the first productive force of tourism, the tourism industry, this strategic pillar of the strategy and pillar. "Du Jiang said.
"China's service," the proponent, BTG, chairman of strong paragraph that "China's service" should be the core of the future development of strategic choice. The next ten years, to establish a "tourism that is service, service that is brand, brand or competition" concept, first created in the tourism industry, "China's service" mode. Currently, the BTG in the building, "China's Service" brand has made a useful exploration, but the full implementation of the "China service," the strategic concept of the need of many responsible, creative companies have joined.
"'China's service' must be a solid start from the service in China, should be rooted in local, people-oriented." China Tourism Research Institute, said Dai Bin, modern business model, professional services, technical support and responsible Business, "China service" key; market competition and improving the legal system, will be "China's service" provide an institutional guarantee.
Currently, tourism has become more and more urban transformation of economic development, adjusting the industrial structure and establish a starting point for the local image and brand. Attend the forum in Beijing, Shandong, Anhui, Hainan and other provinces, said government leaders in charge, through the "China's service" strategy, will form a new tourism development concept the city, improve the local tourism services and cultural soft power, to provide more satisfaction for tourists services. Source: Xinhua
