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Sichuan Tourism Strategy



Three ministries issued "on the market price of hotel rooms and views of norms"

Published: September 26, 2010

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Provinces, autonomous regions and municipalities Development and Reform Commission, Price Bureau, Tourism Council (Commission), Business Bureau:

With the tourism and service industries, the deepening of market-oriented reform, China's hotel industry developed rapidly, the price is a fairly standard order and the general price level relatively stable. However, in some areas, some time a small number of operators to use the status of regional advantages, the major holidays, events, tourist attractions reception areas, hotel room prices on collusion, follow the trend of price increases, driving up prices and disturb the normal market price order harm the legitimate interests of consumers, is not conducive to the healthy development of the hotel industry. Order to regulate the prices of hotel rooms, hotel room prices to strengthen supervision, to create a good environment for tourism consumption, and promote the healthy development of tourism and other service industries, according to "price" and other relevant laws and regulations, is to regulate the market price of hotel rooms to make the following observations:

First, the increased market price of hotel rooms and the importance of standardized knowledge

In recent years, with the rapid social and economic development, people's living standards have markedly improved, consumption structure changed gradually from Survival to improve the type, developmental and even enjoyment, travel groups rapid expansion, rapid development of tourism and other service industries, hotel rooms the price consumers are increasingly becoming closely related with the livelihood of the price. The irrational part of the hotel room rates rise, consumer confidence affecting consumers become one of the factors. Especially during major holidays and events, as well as the main focus of tourist reception destination, unusual fluctuations in the price of hotel rooms, on the order of the market price of the growing influence of non-performing model. In this regard, at all levels of prices, tourism, industry and commerce administrative departments to raise awareness, from the height of building a harmonious society, to maintain the current hotel rooms and fully understand the importance of a stable and reasonable prices, according to the division of functions, mutual coordination and joint cooperation, strengthen hotel room price regulation, maintain a normal market order and the price of legitimate rights and interests of consumers and promote sustainable development in the hospitality industry.

Second, standard hotel rooms and the focus of the market price

(A) during major holidays and events hotel room prices. Major holidays and events and activities during the concentration of people travel, hotel rooms marked increase in demand for a special period for the development of tourism and related industries have greater stimulating effect, but also hotel rooms prices rise prone to irrational sensitive period. All localities and departments should attach importance to and strengthen the monitoring and analysis of hotel room rates, hotel room prices close attention to dynamics, to detect signs of sexual, tendentious issue, predictable, targeted actions, and effective implementation of government regulatory functions, ensure that the hotel Rooms reasonably stable price level.

(B) of the key areas of tourist reception hotel room prices. Tour of key areas is important that people travel travel destination, especially the limited capacity in the reception area of the tourist season, hotel rooms over the price rise in consumer psychology of tourists have a greater negative impact, to a certain extent, restricted, limited expansion of tourism consumption. Key areas of the tourist reception pricing department to stand in the interests of maintaining a fair price and consumers the height of the main step to tourists, in particular, the limited reception capacity and the tourist season hotel rooms of price control, to ensure that the tourists dare to consumption, consumer confidence.

Three, the standard hotel rooms and the market price behavior measures

(A) the establishment of hotel room price monitoring and information dissemination system. All levels of government price departments on major holidays and major events before, we should focus on monitoring the tourist hot spots and large venues around the hotel room price level, price changes to grasp the initiative focus on hotel rooms and store prices released, the actual occupancy rate, etc. relevant information to guide pricing of hotel enterprises and consumers a reasonable rational consumption.

(B) the development of hotel rooms and emergency response mechanisms unusual price fluctuations. Provinces, autonomous regions and municipalities government price departments shall strengthen the regulation of prices of hotel rooms and guide the development of effective regulatory mechanisms, abnormalities in the hotel room prices fluctuate sharply, it shall promptly start the emergency plan. Especially the tourist hot spots and large venues around the area, according to the "Price Law" stipulates that the price of hotel rooms and the implementation of temporary price intervention measures such as price ceiling to ensure the basic stability of the price of hotel rooms. Hotel business enterprise should determine a reasonable price level of hotel rooms, into the post-season hotel rooms should be kept reasonable price fluctuations, prices of hotel rooms to maintain the overall stability. Travel agencies, booking centers, business units should work together to safeguard market order and hotel room prices may not increase sales of any reservation.

(C) implementing the provisions of hotel room prices clearly marked. Hotel enterprises should strictly implement the state clearly the price of goods and service charges stipulated in charge prominently place clearing rooms marked beginning and ending time and all kinds of room rates to prices, discounts, special promotions and other price measures, should be marked sales price to improve the transparency of hotel room prices in order to facilitate consumer awareness and supervision. A sale of goods and services must use the price cuts price tag, price lists, and truthfully indicate the price cuts, and the original price and current price, as distinct from the normal price of sale of goods and services. Operators should maintain records or approved before the price cut the prices of the relevant information for verification.

(D) Increase in advance supervision. Price departments at all levels of government take the initiative to further improve the service market, regulate the market price behavior awareness, major holidays and events in the region may lead to price increases, to active intervention, early response, can be taken to market inspection, policy reminders, send a warning letter , the price survey, known to the public policies and regulations and specific regulatory control measures, from the source to strengthen supervision, preventive measures.

(E) to play the role of guidance and supervision of public opinion. Departments at all levels of government price regulation in the implementation of market prices, we should make full use power of the media, and actively play the role of guidance and supervision of public opinion. Careful to comply with regulations and policies on the price of the operators to engage in honest publicity campaign to dispute the complaint more, repeated investigations repeat offenders, the nature of the typical cases of severe exposure to open, create a strong pressure of public opinion, promote the operators of price behavior norms, credit management .

(Vi) improve the price reporting mechanism for rapid response. Price of around 12358 to give full play to the supervisory role of the telephone to report complaints promptly take the initiative to deal with reported cases of the price. On major holidays and during major events, to implement 24-hour duty system for hand, received serious complaints from the masses of work to enhance rapid response and quick disposal capacity, investigate and deal with price violations, and ensure that inspection reports will effectively safeguard the legitimate interests of consumers.

(Vii) to promote self-regulate the operators. Hotels, travel agencies and other tourism enterprises to safeguard corporate image should be conducive to long-term development of tourism and service industry, constantly improving service levels and service quality, perceived commitment to maintain the market price order, the social responsibility of protecting the interests of consumers, strengthen price self-discipline, actively cooperate with relevant government departments to maintain the market order of the normal price, the price of hotel rooms remain reasonably stable, and consciously accept the price, tourism, industrial and commercial sector supervision and inspection. Relevant industry associations of the region should be under the guidance of competent authorities, promote self-discipline, improve the standard of services.

Fourth, a clear responsibility of the departments concerned work

(A) the market price of good supervision of tourism consumption. Government price departments at all levels to take their routine inspections and special inspections and other forms of organization, severely punished hotels, travel agencies and reservation centers and other business enterprises and units of speculation driving up hotel rooms hotel rooms and the behavior of prices and price collusion, price gouging and violation of the temporary price intervention measures and other illegal activities, maintain a normal market price order.

(B) of the good hotel service quality monitoring. Tourism authorities at all levels to strengthen the monitoring and analysis of the tourism market, hotel room occupancy rates regularly published, tourism traffic and other travel information. During major holidays and events should be real-time monitoring, and timely release of information, guide the consumer market. Key specifications to the standard hotel services and facilities to further improve service quality hotel rooms and service.

(C) good order and supervision of tourism consumption markets. Industrial and commercial administration at all levels to strengthen the various hotels and other business operations at the inspection, and further strengthen law enforcement, good travel agents, reservation centers and other business units that registration work. Focus on combating and investigation according to law and other illegal business operating without a license.

Provinces, autonomous regions and municipalities prices, tourism, industrial and commercial administrative departments to the practical development of the region with local hotel rooms and price control measures, and reported to the relevant state departments.


National Development and Reform Commission, China National Tourism Administration State Administration for Industry 二 ○ 一○ 年 九月 二十 五日 Source: Government Network

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