Star hotels for the effective maintenance of a good brand image, China will gradually establish and improve the exit mechanism star hotel, in a timely manner will be less than standard hotel out of business.
Deputy director of China National Tourism Administration Du Jiang, 26 in the hotel industry in the country here cum five star hotel quality and enhance the work of the meeting , said that through 20 years of effort, the hotel has become a star by the consumers and the community widely recognized in all aspects national brands. But the whole, China's hotel industry brand building is still relatively backward, the brand's market impact
Influential and competitiveness is not strong. Build a world tourism power, there must be a number of brands do support tourism enterprises. Tourism industry must speed up the hotel brand development, and promote the hotel enhance brand awareness, enhance soft power. Tourism management departments at all levels of the hotel star rating, and review work to strict standards, strict requirements to ensure the quality of star hotels. Star hotels to gradually establish and improve the exit mechanism, in a timely manner the requirements of the hotel will be less than the standard out of the ranks of star hotels, star hotels to effectively maintain a good brand image. Source: Huaxi Dushi Bao
