Yongling the name of the origin - Sichuan, China Youth Travel Service

〔Abstract〕 published in 1961, the State Council, "Wang Jian Tomb," a national heritage conservation units, the 20th century, many scholars believe that since the 80's Wang tomb should be called "yongling", in order to further promote and enhance the image of Chengdu, in 1998 changed its name to "perpetual Mausoleum Museum. " Yongling museum construction and development, experience and lessons. There are two aspects of the development of the museum, one is directly related with the main industry, to communication, another one is the third industry. We should publicize the yongling introduce yongling, first of all there is a name of the problem is called the tomb of Wang, or call yongling? 1, Wang tomb of contention with the yongling Chinese Cultural Relics Publishing House in 1964, the official publication of the Fung Hon-ji's "Former Shu Wang tomb excavation report." Before publication, Mr. Feng Hanji's original title is "Former Shu yongling excavation report", published after the title changed to "Former Shu Wang tomb excavation report." Why is there such a situation? Since 1961 for the State Department announced the first batch of yongling conservation units, the formal name is "Wang tomb," not "yongling." It is understood that naming is a yongling, or Wang tomb, the last century 50's, experts and scholars has also been controversial. A body of opinion that, as the feudal rule of Emperor Wang, who was called yongling mausoleum, now history, the title should be used as the official name of the tomb of Wang Jian. China's imperial tombs as a heritage conservation units, names are called in accordance with imperial tomb numbers. Another school of scholars believe that "yongling" is the name of the feudal emperors with the color, should not be used, or the tomb, said Wang is good, but the literature on the Song Jian, said the tomb, the local people has been to referred to here as the tomb of Wang Jian. Finally adopted the latter view. As the State Department announced in 1961, the national heritage conservation units, "Wang Jian Tomb", so Feng Han Ji's "Former Shu yongling excavation report" After the publication of the name on the cover be changed to "Former Shu Wang tomb excavation report." However, if you open the report of a look, the entire text is called "yongling ... ...", report name and content of the assertion that. Wang tomb as the imperial tombs with the name of conservation units across the country and only later this led to a series of things. 80s of the last century, the State Administration of Cultural Heritage in the compilation of introducing the nation's key cultural artifacts, some people proposed: This place is an imperial mausoleum, how it is called the tomb? But the State Department released the name of the year is the "Tomb of Wang Jian," the State Administration of Cultural Heritage of last resort, had no choice but to publicize information on key national cultural relics units, in the "Tomb of Wang Jian," plus a pair of brackets after the letters "yongling." For these reasons, yongling in external propaganda be greatly affected, foreign travel agencies in Chengdu tourist attractions in the introduction, the column of "Jian tomb," while foreign tourists do not know when the choice of destination here is the emperor's tomb, just look at the name, thinking that Wang is the tomb of the ancient tomb of an official, as well as people mistakenly thought it was a modern one's tombs. Or sudden, such a joke, some people mistakenly think that people here姓王built cemetery, home to contact the handle burials. Wang called the Tomb of the yongling is not conducive to promote and enhance the image of Chengdu city. Since the establishment of the Former Shu Wang, is a national stability, economic prosperity, the era of talented people, bearing TANG Qi-Song in the historical process has played a huge role. Yongling not only a historical name, is the official name, the people also know that reflects the country's first downtown Chengdu, as a city at that time and history, the ancient capital city image. Therefore, the tomb of Wang Jian into yongling, right shape, enhance and promote the image of Chengdu, there is a very important significance. In 1990, we proposed to the parties concerned, Wang commonly known as the tomb of a general non-governmental, should be restored to its formal name yongling. As the State Department announced in 1961, is the name of the tomb of Wang, to name change must go through the State Department, but Wang Chengdu, where the tomb of the museum's name is approved without going through the State Council for approval Moreover, the "Tomb of Wang Jian" plus bracket, "yongling", National Heritage has a precedent. So we changed its name to the State Administration of Cultural Heritage made the request, the State Administration of Cultural Heritage has agreed in principle that we renamed "yongling museum." May 1998 National Heritage Board issued a formal approval. The approval by the State Administration of Cultural Heritage, we also drafted a request renamed "yongling museum," a report submitted to the municipal level by level, through the municipal government office to discuss consent, approved the name change application, and then editorial board has also approved the city. The end of 1998, Chengdu Wang tomb museum officially changed its name to "Chengdu yongling Museum." In the museum changed its name to the General Assembly, we proposed to the provincial and municipal leaders concerned: the road was renamed as yongling Fuqin Road, because Fuqin roads are named by the Fuqin Taiwan, while Taiwan is itself Fuqin misrepresentation since the late Qing Dynasty, the tomb of Wang mistaken Han Dynasty Sima Xiangru Fuqin Taiwan, since the clear here is the yongling not Fuqin Taiwan, from advocacy yongling to promote Chengdu's perspective, yongling in front of this road should be renamed as yongling Rd. This proposal received by our leaders and participants on the active support of comrades, it was decided by Chengdu CPPCC committee to be responsible for handling cultural and historical matters renamed. In 1999, the Chengdu CPPCC National Committee was renamed as the General Assembly Fuqin Road, one of six important motion because the road was renamed related to transport, postal services, commerce, communication, house number and so on, and the people's daily lives, we must seek the views of all sides, Municipal Political Consultative Conference held a hearing and discussions that end, we have briefed the meeting on yongling the historical background to the CPPCC National Committee members talked about the causes and significance of the name change. After a series of formalities, in December 1999, officially changed its name to Fuqin Road yongling Rd. Chengdu increased in recent years many new streets, but the naming of streets, the lack of profound cultural background, the lack of cultural and artistic tastes, can not reflect a long history in Chengdu and urban culture, many streets and bridges is entirely the names, such as West Extensions, on the 1st bridge, Erhaoqiao. Lu Lu Fuqin renamed yongling matter has aroused great social repercussions, and later naming of streets in Chengdu, renamed, greater emphasis on urban culture and image of the cultural sector should be invited to participate in and listen to the opinions of experts, "Chinese Political Consultative Conference reported that "the message issued for this purpose, given a high appraisal. Second, around the hospitality make a big issue (1979 ~ 1987), Wang was formally established in 1979, the tomb of cultural relics preservation of, its work is mainly responsible for protection and management of a good tomb, visitors receive a small amount of work is very simple. As the cultural relics preservation of the nature of the work and functions of museums and cultural development of the tomb of Wang by many limitations. By the mid-1980s, museums began to rise, many of the original point of relying on the cultural relics units in order to expand their career, broaden the field of development, heritage management have to be renamed Museum, the Temple of Marquis Chengdu, Du Fu Thatched Cottage is in this the context of the kinds of change. In 1990, yongling underground palace big unroofing Upon completion, the tomb of Wang Jian Tomb of heritage management of the museum changed its name to the corner. From 1979 to 1987 period, Wang tomb construction and development mainly focus on tourists, tourist services, has launched. First of all, in order to open the exhibition staged a cultural gallery and engage in a little landscaping; after 1980 in order to receive tourists, repair the exhibition room (the old exhibition room), the same, in order to meet the needs of tourists and engage in a cafe. Light a reception room is not enough, they extend back to the office repair. 1987, followed by construction and development of the museum yongling second stage, when the country is being discussed location and function of the museum, the museum features more than tourists, in fact its service areas has been greatly expanded, both as entertainment for visiting place, is also a showcase of traditional history, culture and patriotic education establishments. Second, the museum should be the daily spiritual life of the masses of ordinary people to provide services to people mainly come to visit, so also engage in leisure facilities. In this context, the museum began to broaden yongling land, carry out landscaping and engage in tea plantations, and Ins and Outs yongling land after five times in 1987, the land of 20 acres, is the largest ever, expansion of land, used for landscaping and additional services. Person in charge of cultural relics management was actively fighting for Wang tomb projects, secure funding, and large underground palace in 1989, exposing the top completion, the proposed heritage attractions across the country have been renamed the Museum of cultural relics preservation of the tomb of Wang lower levels, we have has to be renamed. Chengdu, approved by the Government in 1990, we changed its name to Wang Jian Tomb Museum, the administrative level is being upgraded to county-level units. As a museum, the nature of functions than the cultural relics preservation of the broadened considerably, the corresponding original image is not suited to the needs of the museum changed its name after which there should be a new look. In 1993, the support of provincial and municipal departments, we strive for the National Heritage Board of 80 million yuan to build Shu Yong-floor Heritage Hall, this matter has also been the State Administration of Cultural Heritage Group Luo Zhewen ancient building support. Heritage Hall is completed in 1994, it opened. In 1995 in order to prevent rainwater intrusion Underground Palace, Chengdu City Department of Cultural Affairs allocated 500,000 yuan to the yongling, we shop the high ground, re-built antique door. The museum's capital on the one level. Third, short-term interests and long-term development of the conflict (the mid-1990) After 10 years of expansion and greening, yongling a variety of trees and green and luxuriant, the door in 1995 after the completion of yongling what would become the museum's image, and looks very pretty , there have been many visitors to the boisterous scene of the Garden ticket queue. A substantial increase in visitors, a variety of services and facilities clearly inadequate needs, fund-raising unit of employees within the garden was built with bamboo and tree bark tea, a gallery, named the "Bamboo Garden." Chengdu was not the rise of "peasant music", large-scale recreation of the garden-style tea party and fewer, even though yongling grade here is not high, but its green environment can also be combined with people's needs were still relatively low, so was to yongling leisure visitors a lot of tea can be said that visitors rolling in crowds, from 1996 to 1998 in the first half is true. In 1998, Chengdu and surrounding areas the rise of the "peasant music", in Chengdu, park, Funan both sides engaged in a variety of tea plantations, construction of an urban garden, there has been a lot of garden-style leisure and entertainment, while the yongling The garden environment and leisure facilities, there is no change, no development of new attractions, tea Gallery also appears to old worn out, and keep up with the situation and development. In this way, since the second half of 1998 the number of tourists began to appear yongling decline, coupled with encountered two unfavorable factors, one is from 1998 to 2001, yongling renovated and transformed the way many roads, causing traffic to yongling Tour is very inconvenient; second factor is the self-construction problems, "Nongjiale" the rise of the landscape surrounding attractions, while raising the grades, yongling Museum of failure to make timely adjust their thinking and timely change. In 1999, the number of visitors fell, the surrounding tourist attractions such as Temple of Marquis and Caotang Temple have increased the ticket, we have simply to follow their practices, increase ticket prices. Of course, the underground palace ticket price increase is also because too many visitors to the underground palace to protect its own disadvantage. Ticket low incomes are low, protection of cultural relics also became difficult. And, as such a high-end heritage attractions, was a ticket only 5 dollars, and other cultural attractions compared to very low, so that the underground palace tickets for 15 yuan. Big Ticket was originally a 2 yuan, referred to 3 yuan, the price increase at the same time, we presented an introduction yongling Underground Palace of the booklet, to carry out spots for free guide to increase the service content. Ticket price increases, the visitor is very smooth, without any fluctuations, tour guests still underground palace, the former underground palace of the ticket sales is only tens of thousands of dollars a year, less time is only ten thousand dollars, one year after the price increase ticket sales, 20 million. The early 90s of last century, facing the tide of market economy, the impact of yongling Museum go? How to develop? Become a very serious issue before us. With the development of municipal construction in Chengdu, the museum in front of Fuqin Road (now yongling Road) became the busy streets, land can be said to Cuntucunjin. How the development of the museum's long-term and short-term economic interests combine, in this regard, yongling museum has successful experience, but also a profound lesson. In 1994, out of economic considerations, through attracting foreign investments, we are out of the land, the other party out of funds, the museum has in the yongling where temporary road built Fuqin ginkgo restaurants and Golden Eagle restaurant. Because there are several hundred thousand a year rent, for yongling museum is a very considerable income, that is, now it is also an important source of income. Because at that time did not take into account the museum's future development, it ignored the visitors parking, shopping, photography, a series of problems. Because a very important cultural heritage intangible brand, is the historical and cultural accumulation, visitors saw it, they can stimulate the desire to visit to visit. The museum is just a lack of yongling this point, because the front door to two restaurants, history and culture of masks yongling image, affecting the desire of tourists to visit heritage sites. We have often heard visitors say: come here, if not the word wall, gone through do not know yongling. Why? Because yongling's image was completely covered up, leaving only one gate, next to all restaurants, shops, but the door is the traditional and modern architectural style, it is hard to imagine a thousand years history, heritage attractions, Many people over here do not know. Chengdu Municipal Party Committee Secretary Li City, during his inspection yongling have criticized the museum, he said: such an important heritage attractions, the door in front of all Xiucheng restaurant, and I think if things go on, you should pot placed in the coffin bed Wang . Sum up experiences and lessons of these things can not go to hold somebody's fault, because there was sense of the times and the background is the economy first, the practice of attracting foreign investment is also still a bit forward-thinking, in fact, was also brought about good economic benefits . Of course, from yongling the overall and long-term development perspective, this practice disadvantages a big profit, or large enough to warrant our serious consideration of the. Because ticket sales gradually decline, yongling the museum will continue to develop, how should I do? At that time the museum re-think of the main leaders Investment repair restaurants. The first two restaurants a year has brought hundreds of thousands of revenue, yongling west there is a parking lot, a restaurant in this re-repair or service centers like the large buildings, is it can also increase the hundreds of thousands? Therefore, the museum actively bring in capital. At that time, someone proposed a different team's view that the restaurant should be farther away from the yongling tombs, so as not to affect the future development of yongling. Our starting point is still yongling in the future to attract tourists, mainly rely on yongling. If the restaurant building too close to the yongling of yongling the appearance of environmental impact, will inevitably hinder the development of yongling, but also from the perspective of Cultural Relics Protection Law, construction affected the country's cultural relics and monuments, will cause trouble. More importantly, the visitor parking lot here is that if the repair has become a large building, yongling there will be no parking, taxis, coaches can not be parked on the yongling is a fatal blow, yongling order to attract overseas visitors, especially tours to be very difficult. The end result, the new foundation under the building location is only 6 meters away from the yongling mass graves, due to pay too close, quickly questioned by the community. In June 2000, Li mayor heard the relatively large reflected directly to the yongling the museum. He pointed out that the restaurant is being built yongling seriously affected and the surrounding environment, the Government is vigorously remediation heritage tourism attraction surrounding environment, but as a cultural unit itself is in serious violation. Under the "Cultural Relics Protection Law", to be approved by the State Cultural Relics Bureau in order to repair, and this building has not been approved by the National Heritage Board. According to the views of relevant leaders in Chengdu, the illegal buildings to be demolished, for yongling for damages involving a range of issues, including money previously received in advance to be refunded to the developers, demolition costs money, the investment decision-making mistakes, so that yongling back a few million dollars a heavy burden. At present, this building has been removed. Yongling also left the museum to build the East Park, a lesson that when our vision is to the East Park, as a high-quality landscape, there are some ponds, pavilions, rockeries, winding corridors, more attractive to tourists, but later decided not to pursue the East Park attractions, All used to repair buildings. As for the repair to do with that when there is no clear planning and direction of thought, only thought of using that land as far as possible to repair the house larger. The results of repair has become what it was now: the terrain have been very narrow, construction has been enormous, immense and very wide corridors, utilization is not high, the center-storey main building is very low, is unfit for exhibition. If you used the building service facilities and no matching bathroom, the kitchen is small; if to do hall, was not well-storey main building of the space is too small, even if engaged in the exhibition, only a little more than two meters of the layer of high, Larger paintings are hung in no stretch. After the fix is basically no use, the average cost is relatively high. East Park construction costs of the urban construction and maintenance costs, such repeated investment, chaotic investment by the relevant departments of "sanctions", in 2001 no longer allocated to yongling urban construction maintenance fees. June 2001 yongling museum after the establishment of a new leadership to seriously reflect on the past few years the development of the yongling roads, re-established to improve grade scenic spots and increase the basic principle of cultural connotations in 2002, built yongling Shinto, alteration of the road , Wu Tong, an increase in the stone fence, removal of outdated services and facilities, built a high-grade restaurants, corridors, adjust the layout of landscaping, has received good results. About〕〔interviewee Xu book, yongling, deputy curator of the museum and research fellow. About〕〔trimmer Zhang Zhao, Sichuan Academy of Social Sciences Institute of History fellow. Zhou Jian-chun, Sichuan Academy of Social Sciences Institute of History research assistant. Source: "Contemporary History of Information" 2003 No. 4 Editor: Song Yang

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