Experts in the eyes of rural tourism in southern Anhui, and our choices Huangshan Tourism Development Co., Ltd. Mr Lee Luen-Hill
(A)
There are a number of high-spending tourists or visitors environmental awareness of young people in tourist areas, culture and pristine environment for the survival of local soft spot. Wannan people of the region and their ancient dwellings in this area has a strong resource advantages. In fact, the entire international tourism in Anhui Province, southern Anhui resources in this area clearly been underestimated.
Anhui has a large number of attractive old villages. These ancient villages scattered in the different characteristics of the scenic spots, with some located in the mountains, and some are located in the shore of rivers and lakes. Some villages, the production of paper, pens, ink and other famous handicrafts.
Suitable for developing rural tourism is not limited to the ancient villages in southern Anhui region. Shexian the west coast of the ancient Xin'anjiang rural villages is also an ideal tourist destination, and can be reached by water. Number of relatively well-known ancient villages, such as Xidi, Hongcun, as well as surrounding villages Taohua Tan (Chatham Village and 10000 villages) should be the focus of rural tourism development plan area.
After carefully selected to form a network of rural tourism can be transformed into a traditional high-quality residential, hotel or restaurant, and then open to visitors. This approach is very successful in some countries such as Laos, Pakistan, India and Thailand. Malaysia is considering the implementation. Successful transformation and internationalization of the management would make the next 5 to 10 years, about 20 or so villages to become an internationally renowned tourist villages, each village can give visitors to provide 50-60 rooms.
Equally important, into tourist attractions of the ancient village residents should have the opportunity to participate in village tour operators. To this end, residents should receive appropriate education through tourism awareness training.
Recommended the development of rural tourism and implementation of protection plans, plans for the development of a unique tourism resources in the project area is necessary. Of this resource, if developed properly, then for the high-quality tourist Anhui set a good international image.
(B)
In China, the ancient tradition of the village is increasingly being regarded as a Chinese folk customs and the people's historic buildings important example. In view of this, if well protected, transformation and management, they will attract more domestic and overseas tourists. In addition to more well-known Xidi and Hongcun, there are a large number of natural landscape and cultural landscape sexy villages scattered throughout the project area, the following are some examples:
Yixian's Nan-ping, Bishan, Guan Lu, Ping Shan;
Shexian Zheng Village (TONG Yue St. Paul group), Yu Liang, Hui Village and hung village;
Jixi of Tai Hang Hau, Upper Village, Village, Feng Cun;
Huizhou Tang mouth, mouth and showed potential Hum.
Most of these ancient villages are in the 14-19 century by Huishang established and developed. At that time the region's economic, cultural, highly prosperous, and Huizhou in the political and business circles have been very successful.
Almost all these villages have the following a few common characteristics:
l is said according to feng shui site.
l Most of these villages Yishanbangshui: General located in the foot of the mountain, facing the rivers and lakes, in order to make full use of water resources. They also special emphasis on the natural environment and life are closely related to issues such as water supply, land use and resource exploitation.
l architectural style and the style of a more unified, but has high strength and diversity of visual expression. The main building materials are adobe bricks, tiles and natural stone and timber.
l architectural decoration to Zhuanke, woodcarving, and stone-based, very beautiful, very artistic.
(C)
At present, the international tourists traveling to this increasing demand, their travel is designed to communicate with local residents to experience the local culture, the most important is to feel authentic environment for the local atmosphere. They are either traveling alone or team up to come.
Folk culture tourism market of tourists can be divided into the following categories:
Senior tourists. They have environmental awareness, well-educated, would like to experience the difference between different cultures. They are usually larger than the groups in tourist spending, and extra care not to damage the local cultural resources.
Young visitors. They are usually in the background and purpose is similar with the high-level visitors, the number of larger but less overhead every day. They tend to stay longer than other types of tourists to long, generally of at least 3,4 weeks, so their overall consumption is relatively high.
The original inhabitants of southern Anhui and the local tradition of the natural environment, ancient villages as tourism resources, have long been neglected. To make good use of this resource, an effective way to the villages in the towns selected, some families, to open to visitors, and carefully put some idle traditional houses and buildings converted into luxury guest rooms, small hotels or restaurants. This approach in Laos, Pakistan, India and Thailand have been successfully applied. Visitors can choose a walking or cycling to travel between the various villages, or long stay in a village.
Villages in southern Anhui region, tourism outlets should widen the range of options, including farms, Yishanbangshui villages, specialized sericulture villages and post-production pen and ink, paper and ink and other arts and crafts villages and so on. The choice should not be limited to the villages in the project area. Shexian west of the village by boat up the coast Xin'anjiang is the establishment of the village an ideal place for tourist outlets.
In addition there are a number of cities and towns outside the village, where the buildings to maintain the original style, like the Huangshan City, Tunxi Street is used as live and engage in commercial activities.
The image of the building exterior is very important and must be improved and achieve the highest standards. Engaged in the protection of ancient architecture designers, architects, engineers, restoration village, we must strictly follow the ancient buildings on the protection and rehabilitation, international standards, it is essential.
In the maintenance of the existing village structure, and strictly follow the traditional architectural style, we must also be installed in existing houses modern facilities (such as television, telephone, drainage systems, toilets, etc.), in particular, should be how to maintain proper hygiene and sanitation the steps introduced to the host family.
Development and utilization of the modernization is to build on the traditional basis of strict protection, without any decoration and appearance contrary to the traditional environment. The implementation of development plans in accordance with this principle, it is clear to the international community that, in Anhui Province with the protection of the environment and cultural awareness. Also ensure that visitors are spending more and more part of the left to the local communities.
(D)
Development of village tourism development of the basic methods and the specific content --
Rural tourism as a travel form, in the southern Anhui and its vicinity have great potential for development. It is the historic village, local people's cultural and beautiful scenery together. Of course, Xidi and Hongcun are not the only two with such characteristics of the village, which features in the whole planning prevails in the region. Therefore, we suggest that in five years to establish at least about 20 such villages, each village has a 40-60 rooms, their standards and price are different, they must comply with the international tourist accommodation standards.
The following are the major tasks and activities of the general outline:
In the pre-selected into the village should have the following characteristics --
l have the appearance and cultural attraction, and the surrounding scenery and pleasant.
l is located in the tourist village to be established within the framework of the arrest, can provide accommodation for tourists, and are relatively easy to manage.
l can offer rooms of different sizes have the potential for tourist groups of all sizes to provide quality services.
l have some truly willing to join the scheme residents and families to support them to improve their home to provide accommodation facilities for tourists.
Providing loans to individual families, or the formation of "village company", the village residents and investors, the company holding the same, or even more villages can be combined into a stock company, to economies of scale.
The specific implementation. Employing the architectural heritage protection experts and engineers, by providing them with some design standards and supervise the implementation of standards, specifically including:
l construction of the village infrastructure and health facilities
l to protect the existing housing, and its transformation into a room and small hotels
l attention to public areas of the landscape planning and installation of some basic tourist facilities, such as appropriate lighting, signage, text instructions and safety requirements, etc.
l should improve roads, sewerage, electricity, water, sewage, telephone and other infrastructure.
l of specific funds in the municipal budget by the financial allocation, private investments, or both, used in conjunction.
l in each village and tourism planning, the technical team to protect and re-install calligraphist 12 houses as a demonstration to show the villagers should meet the standards and requirements.
(E)
Should organize a research team investigating, writing about the village and a number of historic houses in the specific historical, and then archive the investigation, and to the village houses, according to its cultural values for classification, use this information to be published guidebook uniquely attractive (in English), visitors can buy any one village or access.
Room in response to villages scattered rooms centrally manage them as one of the hotels or hotel chains operate, especially in a corporate governance more than a dozen villages in the case. For some issues, such as comprehensive management, local and international market development, room booking, villagers and staff training, purchase supplies, room inspection, as well as with the local tourism management department co-ordination, set up by the central office .
Spain's hoteliers system in many ways exemplary. They elected the old castle and the family passed down the old house located in the country, those architectural style, style varies monuments located in different positions, was transformed into small-scale hotel, from the central office is responsible for the exercise of the above-mentioned a variety of duties. Tourists are now keen on staying in castles and old house, which needs to make the Spanish hotel management system was a great success, some of which castle hotel itself has become a tourist attraction. This topic by the rural tourism planning and Spain have similar resources and environment, and therefore very possibility of success.
Next development ideas. Rural tourism in the region's future tourism development will play a decisive role. Anhui Tourism Board first recommended to the World Tourism Organization or other relevant organizations to seek help, according to the above proposal, design and detailed implementation plan for rural tourism development and the implementation of the formation of sufficient competent team. Need to emphasize the content of this program is not limited to material development, should also be accompanied by the necessary tourism awareness education projects. This is to encourage residents in the rural tourism industry to play an important role in the operation is necessary. On such development projects, it is recommended to seek financial and technical aspects of the World Tourism Organization, United Nations Development Program or the World Bank assistance.
(Vi)
Above (a) to (5) is based on the Anhui provincial government to hire experts for the World Tourism Organization's "golden tourist zone development plan Wannan" (June 2002 through the final) order made. December 23, 2002 "Huangshan Daily" published in Anhui Province Tourism Bureau Deputy Director Wu Hao written "out of Asia's successful attempt to" article, also has focused on Europe and the United States tourism market more travel consumer psychology, the text: This times participated in study of Europe and the United States traveling salesman is the first time to Anhui, Huangshan talking about, everyone agreed that the scenery is beautiful, worth a visit, there are many customers still think that the mountain stairs more, does not suit most European and American tourists. But when asked about the foot of the ancient dwellings, folklore and other cultural products Xin'anjiang whether the tourists into Europe and the United States, the answer was unanimous "It absolutely can!" (Absolutely) and other survey data, also confirmed and supported the The World Tourism Organization experts on rural tourism in southern Anhui analysis and conclusions of the study. In other words, the development of rural tourism city in the international market has great potential!
So, the domestic market is? On tourism Golden Week survey shows that people are gradually abandoning the former kind of zipper-style travel long distances, peri-urban areas Two-Day Tour, day tour of the resort leisure had become the fashion; the same time, the time for urban residents traveling more reasonable, weekend become the main choice. Therefore, rural tourism in many areas continue to heat up, the city is no exception, such as the source of eco-health Sichuan tourism, a number of townships developed "Nongjiale" travel and so on. At present, our tourism operators have become more acutely aware of rural tourism development space, a critical next step is how to accurately grasp the needs of urban tourism to effectively influence their travel motivations, in the planning and construction of rural tourism projects should try to find quasi-positioning, to maximize the optimization of rural tourism resources.
Rural tourism is a countryside of rural scenery and activities in order to attract objects to city residents as the target market, to meet the tourists to seek knowledge and entertainment, etc. for the purpose of returning to nature as a way to travel. Tourists to participate in rural tourism, and its motives in general as follows: 1, for pastoral scenes of the yearning for a return to natural enjoyment; 2, expanding the field of vision, especially in children and adolescents in rural areas, agriculture and nature of the understanding; 3, various types of The returns to visit, such as "educated youth complex", "third-line complex," "Root Complex" promotion; 4, compound of the tourism demand, and its motives from the above-mentioned and other aspects. To this end, we build the process of rural tourism projects must pay attention to the following points:
First, correctly grasp the real needs of consumers, rural tourism, rural tourism to ensure that the country flavor. Although the city of tourists to participate in rural tourism motivation is multifaceted, but in rural areas of the countryside scenery and atmosphere of the pursuit of life is common, which requires rural tourism operators attach great importance to tourism activities in the rich local flavor and authenticity of against the over-crowded and noisy, the reception capacity of the scientific planning and actual control as an important task.
Second, to adapt to the trend of tourism development, pay attention to the activities of the organization of participation and knowledge content. Enhance the participation of tourism activities and the knowledge content of the mainstream of today's world of tourism development, rural tourism operators should be adapted to local conditions to make appropriate arrangements for agricultural activities, and focus on improving the activities of the informative and fun, so that visitors to experience back to nature and the countryside of the fun, harvest the fruits of labor, and derive a certain degree of knowledge, to meet the needs of entertaining tourists.
3, according to city tourists "well-off tourist" demand, pay attention to the tourism environment and the standardization of reception facilities. With the continuous improvement of people's living standards, urban elements of tourism demand is also rising, in the tourism process, they not only want the feeling of novelty, but also want to maintain the existing lifestyle, rural tourism operators in the construction of Rural local flavor at the same time, pay attention to the tourism environment especially in the hospitality facilities, hygiene standards, so that tourists played with enjoyable.
4, in addition to a variety of returns to visit within the type, the rural tourism projects should be selected in peri-urban areas and convenient transportation. Needless to say, there is a specific point to returns to visit; while other cities, tourists looking for rustic charm, the transportation convenience is the primary condition, as weekend leisure vacation, the decision of the tourists do not want their time and money consumed in traveling , their choice is more close from the city, but be able to satisfy the needs of rural tourism suburban areas.
In addition, the rural tourism operators in the planning, construction and operation of the process should fully take into account the sustainable development of rural tourism, we must pay attention to Jiedai Liang control, we must pay attention to maintain and build on the region's cultural traditions, establish their own features, in the effective use and control, management of resources under the precondition for economic efficiency.
(Author: Huangshan Tourism Development Co., Ltd. Tel: 5564913 13,905,594,099 E-mail: lianshan@263.net)
Author: lianshan
